Show how Enfamil Neuro IQ formula provides the same benefits as breast feeding milk. We show the comparison between a breast and a baby bottle (filled with Enfamil Neuro IQ formula), and how they look alike. We visually erase the gap.
Most of us take time for granted, but for those with terminal cancer, time is an opportunity to make every moment count. BMW’s new Connected Drive technology is an integrated navigation system that directs drivers precisely to their destination as efficiently as possible. Therefor, BMW will collaborate with St Jude’s Hospital to provide patients with an opportunity to use their precious time most efficiently, doing the things they love.
This won Merit – 2017 One Show Young Ones.
The federal suit says that Aaron Sorkin’s script for the play, set this fall for Broadway, deviates too much from “To Kill a Mockingbird.”
In case you missed it, Digitas reverted to its original name this week, keeping the unicorn but dropping the LBi after 5 years.
Kingsley Taylor, formerly MD of Organic San Francisco, also assumed the same role at the network’s Bay Area office.
Now the shop has promoted Mike Frease to EVP, ECD in Chicago, where he had been SVP, GCD. At the same time, Morgan Carroll’s role has evolved from managing director, ECD to MD and executive creative chair.
The two will lead the creative team in Chicago moving forward.
“Mike has partnered with our clients to create iconic and award-winning campaigns. The results have been extraordinary—our Gold Lions, Pencils, Effies, and Grands Prix are proof of that,” said Carroll, who got promoted in summer of 2016. “More importantly, the work has embodied our commitment to combine creativity, technology, and data in ways that no other agency can.”
Frease had formerly led the agency’s work for Whirlpool, including the Maytag, KitchenAid and Jenn-Air brands. He joined the agency in 2014 after holding top roles at other Chicago shops including Leo Burnett, JWT and FCB.
The client’s “Care Counts” campaign won 38 medals at Cannes last year, and it also scored Adweek’s top honors for creative innovation.
What would you do if you saw somebody who looked exactly like you, only better dressed?
BBDO New York tackles the question in its spring campaign for Macy’s. Set to a version of the second most stalker-y song of the New Wave era (Blondie‘s “One Way Or Another”), a spot entitled “The Chase” features a series of women who encounter such fashion-forward look-a-likes and do their best to keep up with them — hopefully just to kindly ask them where they got the outfit.
The spot ends with one woman looking at the reflection to find herself already wearing the outfit she was chasing after seconds earlier, concluding with the lines, “Find Spring Fashion. Find The Remarkable You.” Social media activations support the effort.
“Spring is an excellent time to update your wardrobe to reflect the freshness and fun of the season. From minimalist designs rendered in sun washed pales and charming florals to reimagined applications of stripes and utilitarian details, we’ve culled together a truly inspired assortment of clothing, accessories and beauty that will reenergise our customers to make them look and feel remarkable,” Macy’s Fashion senior vice president Cassandra Jones said in a statement published by LBB. “In our Spring fashion campaign, we show just how empowering and transformative fashion can be! We’re excited to have our customers find the best version of themselves with their favorite influencers through our unique #FINDREMARKABLE and Live hack Instagram programs.”
The Live Hack program launches today, featuring Wendy Nguyen from Wendy’s Look Book, Jones and other fashion personalities giving viewers fashion advice by utilizing Instagram’s new Live Share feature.
BBDO New York won creative duties for Macy’s last August, following a review, and subsequently launched a holiday campaign for the brand. “The Chase” follows on the heels of JCPenney’s own spring campaign, which represented the first work from that brand’s new agency of record, Badgers & Winters.
Credits:
Agency: BBDO New York
Executive Creative Director: Danilo Boer, Marcos Kotlhar
Chief Creative Officer: Greg Hahn (New York)
Executive Producer: Dan Blaney
Account Executive: Clare Driggs
Associate Creative Director: Cesar Finamori, Roberto Danino, Joao Unzer, Kathryn Kvas
Planning Director: Lindsey Gonnella (Group)
Senior Director: Corey Cirillo
Director of Music: Rani Vaz
Assistant Account Executive: Maddy Bell
Business Affairs Manager: Nancy Espinal
Communications Planner: Julie Naidu
Global Chief Creative Officer: David Lubars
Account Manager: Justin Perrelli
Account Director: Lauren Munilla
Production Company: MJZ
Executive Producer: Emma Wilcockson
Director: Nicolai Fuglsig, Adam Somner (Assistant)
DOP: Greig Fraser
Line Producer: Laurie Boccaccio
Production Designer: Jahmin Assa
Edit Company: Work
Editor: Rich Orrick
Edit Assistant: Theo Mercado
Executive Producer: Erica Thompson
Post Production/VFX
Producer: Alexa Mauro
Executive Producer: Charlotte Arnold
Grade: Tom Poole @ Company 3
ROTO: Trace VFX
VFX: Blacksmith
2D Lead Aritsts: Daniel Morris
2D Artists: Chris Memoli, Youngjae Lee
Sound Mix: Sonic Union
Mix: Steve Rosen
Music Production: Sound Tree
Producer: Jay James (Sound Tree), Luis Almau, Peter Raeburn, Luke Fabia
Sound Design: Brian Emrich
Senior Project Manager: Noreen Masih
VFX Supervisor: Daniel Morris
Voice Actor: Kyra Selman
As our readers know, Hyundai’s Innocean has made moves to address the lawsuit filed against the agency and its chief creative officer Eric Springer since Adweek first broke the news last week.
On Friday, we reported that the office held an all-staff meeting to discuss the matter, allegedly averting a threatened walkout by an unspecified number of employees who were unhappy with the way management had dealt with the situation.
Monday, the agency’s representatives officially confirmed that Springer had been placed on leave pending the results of an investigation that reportedly involves an unnamed third-party consultant.
According to two sources with direct knowledge of the matter, leadership held another all-staff meeting at the end of the day Monday to discuss the news:
We reached out to 3% founder Kat Gordon, who provided the following statement:
“3% is thrilled to have Innocean as the latest agency to undergo our certification process. While 3% Certified highlights leadership among those who pass, it’s also a deeply powerful and diagnostic inquiry for any agency that wants to do better. We believe that real change only happens when agencies do the hard work of a deep assessment of their entire culture and has a customized action plan to create a workplace where everyone feels treasured, not tolerated. 3% Certification is exactly that.”
Current employees tell us that some of their concerns have yet to be addressed. Specifically, they do not understand why they were not made aware of the suit before the news broke and do not know what happened to former HR director Sepa Sete, who is no longer with the agency.
More than 24 hours ago, we reached out to Innocean’s representatives with specific questions about the meeting, the new roles for Rayburn and Goldberg, the comments allegedly made by Jun, Pool and Zepeda and employees’ speculation on the other matters. We also reached out to Rayburn and Goldberg regarding their new roles.
We have yet to receive a response to those messages, but will update this story when we do.
In further news, public documents also reveal a second harassment suit filed by a Catherine A. Bennett last fall that named Innocean as a defendant.
Updates to come.
NBC News’ Chairman Andrew Lack isn’t optimistic on Facebook.
“Facebook doesn’t have value for publishers really,” Lack told reporters during a press briefing on NBC News’ digital initiatives on Wednesday. “I call them Fakebook.”
“What’s frustrating about Facebook is you can’t have a relationship with them,” Lack said, adding that NBC News has talked with the company for years about content creation, but he has become “decreasingly hopeful” that much will materialize.
In 2016, Microsoft released an online chatbot called Tay, built with a mix of artificial intelligence and content crafted by writers including improv comedians. The bot was designed to engage with the 18-to-24-year-old audience that already connects with friends through online chat platforms. But within a day, the company had pulled poor Tay, which had begun to regurgitate racist comments and questionable material it picked up from online trolls.
“We take full responsibility for not seeing this possibility ahead of time,” Microsoft VP Peter Lee wrote in a blog post.
News of Tay’s demise came during a well-publicized push by Microsoft and its social media rivals into automated chatting assistants. Robotic conversation partners from major brands were brought into the worldintegrated into chat platforms such as Facebook Messenger, Skype and Slackto offer customer service, provide shopping assistance and take pizza orders. One UBS analyst even warned the robots could pose an “existential threat” to Apple’s smartphone dominance: If bots proved popular, smartphone users could leave the App Store behind when it came to things like ordering food, and simply interact with online services through text.
In 2016, Microsoft released an online chatbot called Tay, built with a mix of artificial intelligence and content crafted by writers including improv comedians. The bot was designed to engage with the 18-to-24-year-old audience that already connects with friends through online chat platforms. But within a day, the company had pulled poor Tay, which had begun to regurgitate racist comments and questionable material it picked up from online trolls.
“We take full responsibility for not seeing this possibility ahead of time,” Microsoft VP Peter Lee wrote in a blog post.
News of Tay’s demise came during a well-publicized push by Microsoft and its social media rivals into automated chatting assistants. Robotic conversation partners from major brands were brought into the worldintegrated into chat platforms such as Facebook Messenger, Skype and Slackto offer customer service, provide shopping assistance and take pizza orders. One UBS analyst even warned the robots could pose an “existential threat” to Apple’s smartphone dominance: If bots proved popular, smartphone users could leave the App Store behind when it came to things like ordering food, and simply interact with online services through text.
NBC News’ Chairman Andrew Lack isn’t optimistic on Facebook.
“Facebook doesn’t have value for publishers really,” Lack told reporters during a press briefing on NBC News’ digital initiatives on Wednesday. “I call them Fakebook.”
“What’s frustrating about Facebook is you can’t have a relationship with them,” Lack said, adding that NBC News has talked with the company for years about content creation, but he has become “decreasingly hopeful” that much will materialize.
NBC News’ Chairman Andrew Lack isn’t optimistic on Facebook.
“Facebook doesn’t have value for publishers really,” Lack told reporters during a press briefing on NBC News’ digital initiatives on Wednesday. “I call them Fakebook.”
“What’s frustrating about Facebook is you can’t have a relationship with them,” Lack said, adding that NBC News has talked with the company for years about content creation, but he has become “decreasingly hopeful” that much will materialize.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A driver is defeated by a town’s legendary “Mother of All Potholes”but fortunately State Farm is there for him (and his damaged car). Audi hypes the fact that the 2018 Audi Q5 is “the only vehicle in its class with standard Apple CarPlay integration for your iPhone.” And Marshalls says that “shopping should thrill you” in a spot that ends with the tagline “Never Boring. Always Surprising.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: A driver is defeated by a town’s legendary “Mother of All Potholes”but fortunately State Farm is there for him (and his damaged car). Audi hypes the fact that the 2018 Audi Q5 is “the only vehicle in its class with standard Apple CarPlay integration for your iPhone.” And Marshalls says that “shopping should thrill you” in a spot that ends with the tagline “Never Boring. Always Surprising.”
Ready, set, crack
Kraft Heinz has enlisted the help of Houston Texans teammates Deshaun Watson and Deandre Hopkins to hype Just Crack An Egg, its new breakfast-in-a-cup line. The NFL players’ passing and catching skills are shown as they toss an egg in a kitchen and elsewhere. The product itself is barely seen in the spot, produced by Olson Engage, which lasts longer than it takes to prepare the product in the microwave.
Would You Buy This?
Ready, set, crack
Kraft Heinz has enlisted the help of Houston Texans teammates Deshaun Watson and Deandre Hopkins to hype Just Crack An Egg, its new breakfast-in-a-cup line. The NFL players’ passing and catching skills are shown as they toss an egg in a kitchen and elsewhere. The product itself is barely seen in the spot, produced by Olson Engage, which lasts longer than it takes to prepare the product in the microwave.
Would You Buy This?
The German NGO “Gesicht Zeigen!” just launched a new campaign to fight racist and right-wing propaganda on the internet.
In the new and provocative video, the Adolf Hitler himself presents (in voice-over) his online strategy to a young audience. The spot is accompanied by a motif showing a hashtag, which bears a striking similarity to the Nazi swastika symbol. The message is: “Fascism conquers the internet. Let’s stop it.” The provoking visual will be used in social media, as print ads and city light posters in selected places in Germany.
Already having worked together in 2016, Gesicht Zeigen! and ad agency Ogilvy started a joint campaign with the publication of the book “Mein Kampf – gegen Rechts” (My Struggle against Racism).
When McDonald’s first launched its delivery service, it didn’t cover nearly as many locations as it does now. Unfortunately, some potential customers avoided using the service because they still believed the delivery network was as limited as it was when it first began. The challenge was to showcase the strong delivery network and how close the nearest delivery centre is to one’s home/office. And differentiate McDonald’s from its competitors. Instead of doing the obvious thing of showing the reach or the speed of McDonald’s delivery, we wanted to show what a strong delivery network meant for McDonald’s customers.
We looked at the one thing that every customer wants – the desire to get their order delivered not just in time but having the food being piping hot and fresh. A strong delivery network ideally should ensure just that. But, the very concept of delivery service means that time and therefore, the freshness, can often tend to be lost, due to the logistics of bikers managing multiple deliveries at the same time. McDonald’s treats every order as an individual delivery. Literally. Every trip gets its own order. A living testament of its strong delivery network. We wanted to show that advantage.
The one thing that people are so used to seeing on UAE’s roads are the iconic McDelivery bikes cruising and wiggling ahead, be it highways or traffic jams. The back shot of the box on a bike driven by a McDelivery biker is something that everyone recognizes across the UAE. So, to demonstrate McDonald’s philosophy of treating every order as an individual delivery for each customer, we created graphic posters that used the boxes behind the bikes as the medium. Each box was designed into an iconic and recognizable food item from the McDonald’s menu; a visual depiction of an individual order getting its own exclusive trip.
When McDonald’s first launched its delivery service, it didn’t cover nearly as many locations as it does now. Unfortunately, some potential customers avoided using the service because they still believed the delivery network was as limited as it was when it first began. The challenge was to showcase the strong delivery network and how close the nearest delivery centre is to one’s home/office. And differentiate McDonald’s from its competitors. Instead of doing the obvious thing of showing the reach or the speed of McDonald’s delivery, we wanted to show what a strong delivery network meant for McDonald’s customers.
We looked at the one thing that every customer wants – the desire to get their order delivered not just in time but having the food being piping hot and fresh. A strong delivery network ideally should ensure just that. But, the very concept of delivery service means that time and therefore, the freshness, can often tend to be lost, due to the logistics of bikers managing multiple deliveries at the same time. McDonald’s treats every order as an individual delivery. Literally. Every trip gets its own order. A living testament of its strong delivery network. We wanted to show that advantage.
The one thing that people are so used to seeing on UAE’s roads are the iconic McDelivery bikes cruising and wiggling ahead, be it highways or traffic jams. The back shot of the box on a bike driven by a McDelivery biker is something that everyone recognizes across the UAE. So, to demonstrate McDonald’s philosophy of treating every order as an individual delivery for each customer, we created graphic posters that used the boxes behind the bikes as the medium. Each box was designed into an iconic and recognizable food item from the McDonald’s menu; a visual depiction of an individual order getting its own exclusive trip.
When McDonald’s first launched its delivery service, it didn’t cover nearly as many locations as it does now. Unfortunately, some potential customers avoided using the service because they still believed the delivery network was as limited as it was when it first began. The challenge was to showcase the strong delivery network and how close the nearest delivery centre is to one’s home/office. And differentiate McDonald’s from its competitors. Instead of doing the obvious thing of showing the reach or the speed of McDonald’s delivery, we wanted to show what a strong delivery network meant for McDonald’s customers.
We looked at the one thing that every customer wants – the desire to get their order delivered not just in time but having the food being piping hot and fresh. A strong delivery network ideally should ensure just that. But, the very concept of delivery service means that time and therefore, the freshness, can often tend to be lost, due to the logistics of bikers managing multiple deliveries at the same time. McDonald’s treats every order as an individual delivery. Literally. Every trip gets its own order. A living testament of its strong delivery network. We wanted to show that advantage.
The one thing that people are so used to seeing on UAE’s roads are the iconic McDelivery bikes cruising and wiggling ahead, be it highways or traffic jams. The back shot of the box on a bike driven by a McDelivery biker is something that everyone recognizes across the UAE. So, to demonstrate McDonald’s philosophy of treating every order as an individual delivery for each customer, we created graphic posters that used the boxes behind the bikes as the medium. Each box was designed into an iconic and recognizable food item from the McDonald’s menu; a visual depiction of an individual order getting its own exclusive trip.
Micky Coyne and Pete Harvey, two independent creatives, partnered with Hyperloop Transportation Technologies to announce plans for a Hyperloop link between Cleveland and Chicago with a bold new brand film that declares the term “Rust Belt” dead.
Billionaires like Elon Musk and Richard Branson have made waves recently by hinting at development of the space-age capsules that fly humans in pneumatic-style tubes at 700 miles an hour around the earth, but it’s Hyperloop Transportation Technologies, the company that launched the movement, that first announced a partnership with Cleveland and Chicago to survey development of what would be America’s first Hyperloop track.
And in beating Musk and Branson to the task, they’ve capped it off with a stake-in-the-ground brand film.
Titled “Here Lies,” the eulogy evokes the glory days of transportation in the Midwest, then tosses the term Rust Belt aside to make room for the newly-declared “Hyperloop Belt.”
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
