It has always been Nest’s mission to create a home that cares for the people inside it and the world around it. It was in this spirit that we created “Prom Night,” a :30 ad premiering during the Oscars on Sunday (3/4) to launch the brand’s latest product “Hello,” a video doorbell. It’s a portrayal of one of the most important conversations that happens at home – how to treat one another with respect on this night and every night after that.
(TrendHunter.com) These Canadian food innovations spotlight a number of unique dishes, snacks, and beverages, as well as products that take inspiration from classic national favorites.
An example of the latter is…
Meal kit companies promise to make consumers’ lives easier by eliminating the drudgery of grocery shopping and meal planning, but they also pitch themselves as friendly kitchen companions who can make cooking more exciting and accessible. With chef-crafted recipes and seasonable ingredients that are healthier and ethically sourced–thereby eliminating waste and enhancing sustainability–the world would…
Part of the charm of bowling or the horror, depending on who you ask is those red and black leather and rubber shoes with that distinctive sweat-and-varnish smell.
One bowling giant says it’s high time for those puppies to get a refresh.
Bowlero Corp., which operates 300 bowling centers in North America, has called on alley cats to “redesign the iconic bowling shoe.” Bowling shoe design enthusiasts must submit their designs by mid-April, then five finalists will participate in a fashion show (on actual bowling lanes though that does sound slippery). The company says it will eventually select a design to professionally produce and distribute to more than 75 locations.
Idea: Amnesty International will take a stand against Domestic Violence by using art to show the damage caused to women.
Execution: On International Woman’s Day, in different museums around the world, we will replace famous paintings of women with copies of those paintings showing bruises and wounds on the women’s faces and bodies. By doing this, we will spark global conversation about epidemic of violence against women and provide help for victims of domestic violence.
Each painting will be accompanied by cards with ways that women can get help by contacting Amnesty International.
Google users who subscribe to newspapers will find articles from those publications appearing higher in their search results, part of the tech giant’s efforts to help media companies find and retain paying readers, according to people familiar with the matter.
The Alphabet unit will also begin sharing search data that show who’s most likely to buy a subscription, said the people, who asked to be anonymous because they weren’t authorized to speak publicly. Google executives plan to disclose specific details at an event in New York on March 20, according to the people. Google declined to comment.
The moves could help publishers better target potential digital subscribers and keep the ones they’ve already got by highlighting stories from the outlets they’re paying for. The initiative marks the latest olive branch from Silicon Valley in its evolving relationship with media companies.
Macy’s has some spring in its step this season as it pushes out a new TV campaign and tests a digital initiative on Instagram. This week, the department store chain debuted “Find the Remarkable You,” with a 90-second commercial that touches on female empowerment and self-improvement. In addition, Macy’s is hosting a “Live Share” video with style tips on Instagram Wednesday evening with fashion influencer Wendy Nguyen of Wendy’s Look Book.
The new marketing comes at a time when Macy’s is beginning to see a sales uptick after years of struggle. Last month, the brand reported fourth-quarter sales of $8.7 billion, a 1.8 percent rise over the year-earlier period, along with a comparable sales increase of 1.3 percent.
And a new marketing strategy, which pushes fewer promotions, more fashion and an improved loyalty program for repeat shoppers, appears to be paying off, according to Macy’s Chief Executive Jeff Gennette.
Macy’s has some spring in its step this season as it pushes out a new TV campaign and tests a digital initiative on Instagram. This week, the department store chain debuted “Find the Remarkable You,” with a 90-second commercial that touches on female empowerment and self-improvement. In addition, Macy’s is hosting a “Live Share” video with style tips on Instagram Wednesday evening with fashion influencer Wendy Nguyen of Wendy’s Look Book.
The new marketing comes at a time when Macy’s is beginning to see a sales uptick after years of struggle. Last month, the brand reported fourth-quarter sales of $8.7 billion, a 1.8 percent rise over the year-earlier period, along with a comparable sales increase of 1.3 percent.
And a new marketing strategy, which pushes fewer promotions, more fashion and an improved loyalty program for repeat shoppers, appears to be paying off, according to Macy’s Chief Executive Jeff Gennette.
The U.S. legal cannabis industry is headed for an all-time highand weed companies aren’t the only brands that have new territory to explore.
Faith Popcorn, futurist and founder of Faith Popcorn’s BrainReserve, talked with us about what brands are asking when it comes to the future of pot, and what smart brands should be doing in this space.
“There’s going to be as many strains and ways to look at marijuana as there are wine,” Popcorn says. “There’s the upscale ones, the ‘Herms of marijuana,’ then the ‘people’s marijuana.'”
When it comes to voting, research shows that most voters aren’t actually familiar with each candidate’s political policies and stances. It’s no surprise considering the torrent of clickbaiting and “alternative facts” that circulate around social media and news outlets at large. Therefore we came up with an idea for CNN that will help people to easily learn more about every single candidate (if so they choose) for any given election. At AskTheCandidate.com you will be able to create a private town hall meeting with any candidate of your choice through video chat, allowing for the unique opportunity to ask candidates whatever politically inclined questions you might have. In order to ensure accuracy and honesty, each candidate will actually be an AI bot coded with information sourced from their respective (and fact checked) interviews, debates, social media posts, and political histories.
This won 2017 Cannes Future Lions and Bronze – Clio Awards.
According to our survey of creative directors, designers and industry recruiters, 9-10 said that it takes too much time to watch case study videos on portfolio websites. Based on that insight, we came up with a theme that automatically turns people’s case study videos into concise key frames with subtext when a video is embedded on the page. Thus, the gist of an idea can be understand by simply scrolling.
This won Silver (Graphite Pencil) – 2017 D&AD New Blood Award and Bronze – 2017 Creativity International Award.
According to one of the leading research agency in U.K. named Flint, there report shows that 84% of all UK adults use social media, and two-thirds of UK adults use social media every day. And they all use hashtags. But as we all know, most hashtags are made up of basic words such as drink, eat, yolo, etc. So, what if Pearson created an app that automatically finds synonym of your hashtag and suggest new vocabularies to use it as a hashtag?
This won Platinum – 2017 Creativity International Award and Bronze – Ad Stars International Advertising Awards
Shazam is an app that recognizes and identifies songs for people. However it’s technology could be used in different ways to identify different sounds. There’s a particular field of interest that could greatly benefit from such a technology, such as pharmaceuticals. When it comes to treating colds, Doctors agree that catching them at their earliest stage of symptoms is most effective. Therefor we came up with an idea for Tylenol using Shazam’s technology called Shazam Cold. People who feel an oncoming cold could use the app, and cough into its sound recognition system, in order to be prescribed the right type of medicine and dosage from a team of doctors.
This won Silver – 2017 Creativity International Award.
Show how Enfamil Neuro IQ formula provides the same benefits as breast feeding milk. We show the comparison between a breast and a baby bottle (filled with Enfamil Neuro IQ formula), and how they look alike. We visually erase the gap.
Show how Enfamil Neuro IQ formula provides the same benefits as breast feeding milk. We show the comparison between a breast and a baby bottle (filled with Enfamil Neuro IQ formula), and how they look alike. We visually erase the gap.
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