Mar
15
Harley-Davidson: Enjoy The Ride, 2
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Mar
15
Grindr Sponsors a Queer “Edit-a-Thon” of Wikipedia at SXSW
Posted in: UncategorizedFor many around the world, Wikipedia is the first source of information they learn about a topic. That’s why WNYC’s Nancy podcast and Grindr teamed up to “queer the internet” and hosted an “edit-a-thon” of Wikipedia pages at South by Southwest. The goal of the event was simple: Invite Austin residents, as well as the…
Mar
15
Land O’Lakes Used Its SXSW Space to Teach People About Tech and the Future of Food
Posted in: UncategorizedLand O’Lakes really wants people to know where their food comes from and how it is really produced. The brand also wants people to know that it is more than just a company that makes butter–it’s also an agricultural co-op that uses technology to help solve the problem of feeding the world in the future….
Mar
15
Nothing but Nets for Steph Curry’s Facebook Birthday Fundraiser
Posted in: UncategorizedNational Basketball Association superstar Steph Curry became the first athlete to start a birthday fundraiser on his own page. The Golden State Warriors point guard is raising money to help support Nothing but Nets, a global grassroots campaign to raise awareness, funds and voices to fight malaria. Curry set out to raise $30,000 for the…
Mar
15
AARP Unexpectedly Taps a Spoken Word Artist to Reach a New Generation
Posted in: UncategorizedAARP isn’t strictly about retirement. And it’s not just for Baby Boomers, either. A new campaign from the 60-year-old organization and its agency of record Grey New York reminds us that the time has come for Generation X to enter its fifth decade–and my, how the time files. The work also takes a notably different…
Mar
15
Despite Nancy Dubuc’s Abrupt Exit, A+E Networks’ Upfront Pitch Stresses Brand Stability
Posted in: UncategorizedPlanning an annual upfront event is hard enough for a media company, but it’s even tougher when the CEO abruptly announces just three days earlier that she’s just stepping down, as A+E Networks’ Nancy Dubuc did on Monday. However, the show must go on. Peter Olsen, evp of ad sales for A+E Networks, said that…
Mar
15
Watch the Newest Ads on TV From Old Navy, Mastercard, Dos Equis and More
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Mastercard surprises a young aspiring pro golfer named Chloe by introducing her to golf star Annika Srenstam in a spot that ends with the tagline “Start Something Priceless.” Dos Equis serves up two ads that kick off a big pretty big strategy shift (Ad Age’s E.J. Schultz has the backstory: “Dos Equis Sidelines The Most Interesting Man in the World”). And Old Navy introduces its new Tiered Cami Dress in a high-energy commercial that mixes fashion with dirt-bike racing.
Mar
15
Mecal: Scare
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Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival.
Mar
15
Mecal: Vomit
Posted in: Uncategorized
Mecal International Short And Animation Film Festival from Barcelona celebrates its 20 anniversary with this campaign that shows how people reacted to the different movies showed over this 20 years of festival.
Mar
15
SXSW 2018: Londres com mais diversidade e inclusão
Posted in: Uncategorized
Um dos momentos que mais me intrigaram no SXSW 2018 foi a oportunidade de estar a poucos metros do prefeito de Londres, Sadiq Khan, durante sua palestra “Convergence Keynote”. Ele abriu de forma surpreendente lendo tweets de cunho pejorativo e racista que recebeu de alguns internautas. Ele fez isso somente para levar a uma discussão …
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Mar
15
Bud Volunteers: Budweiser recruta voluntários para viver o backstage do Lollapalooza 2018
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A Budweiser, patrocinadora oficial do festival Lollapoolza 2018, vai oferecer o “trabalho dos sonhos” para o público fã do festival. Em parceria com a agência Africa, a ação Bud Volunteers recrutará voluntários para viver a experiência do backstage do festival. Em posições estratégicas, os voluntários poderão viver o festival de uma forma completamente diferente e autêntica o …
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Mar
15
São Paulo ganha seu maior mural de arte colaborativa como legado do Heineken Block
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São Paulo está ganhando uma nova obra de arte pública, um gigantesco mural assinado pelo coletivo de arte SHN instalado em uma empena (a lateral sem janelas dos edifícios) no centro da cidade, próximo da Estação da Luz. O projeto é iniciativa da Heineken e a obra de arte pública ficará como legado do evento Heineken …
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Mar
15
SXSW 2018: Modo bateria arriando
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No SXSW tem uma hora que a bateria míngua. Seja ela em calorias ou em íons de lítio. E em um aglomerado de filas e corre-corre uma cena acaba se destacando. A galera acha um canto com uma tomada e se acomoda em um rodapé pra se manter conectada e dar um break. Esta cena …
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Mar
15
Nike faz homenagem ao Barcelona explorando também a cidade em novo vídeo da marca
Posted in: Uncategorized
A Nike criou um belo vídeo de homenagem ao time do Barcelona em comemoração ao seu 20º aniversário como patrocinador. Além do time e seus principais jogadores de todos os tempos, a campanha explora a cidade de Barcelona, fazendo paralelos com o que acontece dentro de campo e pela cidade. O grande destaque é a …
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Mar
15
SXSW 2018: As startups japonesas são mais estranhas do que Austin
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“Keep Austin Weird” clamam camisetas, cartazes, adesivos, bótons, bonés, tatuagens, sungas, caubóis e corvos que cruzam meu caminho aqui no SXSW. Os japoneses, sempre eles, têm tentado acatar com brilhantismo ímpar a este pedido. No pitch de startups “The Weird Startups from U. of Tokyo”, que já acontece há 5 anos no festival, estudantes de …
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Mar
15
IHeartMedia, U.S.’s Largest Radio Broadcaster, Files for Bankruptcy
Posted in: UncategorizedWith roughly 850 stations, iHeartRadio still wields considerable power in the industry. But it has been weighed down by a $20 billion debt load for years.
Mar
15
After Its Chris Brown Ad, Rihanna Says Snapchat Is Not Her Fav App
Posted in: Uncategorized
Rihanna says she already was no fan of Snapchat, even before an ad on the app seemed to make a joke about her abuse by Chris Brown.
And she used Instagram to make her feelings known.
The star on Thursday made the statement about the ad, which appeared on Snapchat this week and was quickly criticized for making light of domestic violence. The ad was for a game app called Would You Rather, developed by Fierce Capital, and it asked “would you rather slap Rihanna or punch Chris Brown.”
Mar
15
iHeartMedia Files for Bankruptcy to Restructure Massive Debt
Posted in: UncategorizedExactly a year ago today, iHeartMedia executives were at an event in New York, where they pitched media buyers on the audio conglomerate’s latest products and services for radio stations and podcasts in hopes of winning over more advertising dollar. But now, it’s filing for bankruptcy. The parent company of the nation’s largest radio network…
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