Hasta La Creative!

Sony has created an exhibition to highlight the day in the life of a music artist.

Adidas has revealed how it has fixed the “broken” influencer model by building a squad of micro-influencers from the ground up to drive more authentic long-term brand connections.

“Beaches,” a 60-second spot for AT&T cell service, broke in 1997 when the World Wide Web was a baby and tech innovations such as laptops and mobile phones promised jobholders the miracle of a smooth “cyber-commute”even from the beach.

This ad captured the chaotic, no-such-thing-as-balanced life of a (single?) working mother in a way that rang true, unlike spots that depicted shoulder-padded mamas catching flights in time to be front row at the school play. In “Beaches,” a harried mom is leaving for work when one of her girls asks if they can all go to the beach. “I have a very important client,” the mom responds. “When can I be a client?” her daughter asks. Mom, glancing at her brick of a mobile phone, changes her mind and takes them to the beach instead.

I had imagined that a team of women created the spot, and that the kid’s killer question came verbatim from an ad person’s experience. That’s the power of advertising, I guess. I caught up with the spot’s writer, Kurtis Glade, now at Facebook, who says, “I’d love to say the idea came from personal experience from someone on the team, but we were all dudes except for the producer, who was single with no kids.”

Continue reading at AdAge.com

Legoland’s new campaign pitches the group of amusement parks as the ideal place for kids to let their imaginations run wild by depicting a series of gigantic Lego creatures, including a dinosaur, octopus and dragon, coming to life.

With collaboration, security and transparency at its heart, blockchain technology could clear away some of the opacity clouding media-trading practices.

Creating a series of three original videos and working with influencers, social publisher The Hook led Facebook conversations for Lionsgate in the weeks ahead of the release of their film Jigsaw.

(TrendHunter.com) The fashion industry is notorious for being quite wasteful, so this Nike shoebox identifies what could be done to make footwear packaging a little less wasteful and lot more functional.

Designed by…

(TrendHunter.com) Timmermans Fietsen is a custom bicycle workshop, based in the Netherlands, and the company’s recent project revolves around the creation of an urban electric bike that is inspired by the…

-Preacher launched a “Reese Unpacks The Season” spring campaign for Crate And Barrel (video above).

-Harvey Nichols sent its creative account to TBWALondon after 17 years with adam&eveDDB, and Adweek listed the incumbent’s top 5 ads for the brand.

-Minnesota’s Hunt Adkins won AOR duties for Dune Cannon Supply Co., makers of the Big Ass Brick of Soap.

-Sorry W+K and Bud Light, U.K. audiences are not into “Dilly Dilly.”

-BarrettSF hired William de Ryk from Pereira & O’Dell as account director on Walmart and WWE 2K.

– loyalkaspar hired Chris Fitts as executive producer, creative director and Erin Serletic as head of client partnerships.

–Rihanna criticized Snapchat for running an ad making light of domestic violence, so now Snapchat can never be cool again.