McDonald’s often likes to go big for St. Patrick’s Day in its hometown of Chicago with fun activations around its iconic, seasonal Shamrock Shake. You may remember a few years back, when Leo Burnett dumped a giant Shamrock Shake into the Chicago River, which the city turns green every March 17 as part of the…
UPDATE: In a tweet on Thursday, H&M said it was withdrawing its suit against the artist Jason Williams.
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H&M (@hm) March 15, 2018
The Louvre Museum’s collection is so renowned, it doesn’t need to be advertised for you to know it. The must-see artworks are immediately recognizable – the line supports that with: You don’t have to see it (here), to know you have to see it (at the Louvre).
The Louvre Museum’s collection is so renowned, it doesn’t need to be advertised for you to know it. The must-see artworks are immediately recognizable – the line supports that with: You don’t have to see it (here), to know you have to see it (at the Louvre).
Abbott Mead Vickers BBDO has picked up creative work from Samsung, the first of which is a light installation marking the launch of the Galaxy S9 and S9+.
In today’s world, quick and easy access to relevant information is key for user engagement. As digital marketers, we have the responsibility to deliver a holistic experience that includes providing meaningful content across all copy levels–especially in calls to action. However, despite all the tools and data at our fingertips that prove the effectiveness of…
It was exciting for me to see the industry start to take diversity initiatives beyond data, into action.
Brand marketers from DFS, Barclays and Lidl are among the experts who will judge the 2018 Thinkbox TV Planning Awards – and the deadline for entries has been extended to 23 March.
(TrendHunter.com) The conceptual ‘TF1’ bike comes as an efficient piece of equipment for children that will enable them to play to their hearts content without having to feel restricted by the static…
Golin, an integrated agency spanning public relations, digital and content, partnered with The 3% Conference, SheSays and EvolveHer today to launch a campaign calling on agencies to “Have Her Back” in the wake of the #MeToo and #TimesUp movements. The effort begins with a powerful video and website tied to a twofold mission: supporting female…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Rihanna excoriated Snapchat in a social media message (“Shame on you”) and Snap Inc. stock dipped; it closed down 3.6 percent yesterday. She’s the second celebrity in the space of a month, after Kylie Jenner, to pan Snapchat and hurt the stock price of its parent company. The star was furious about an ad for a game app that appeared on Snapchat; it trivialized her 2009 assault by Chris Brown, asking “would you rather slap Rihanna or punch Chris Brown?” As Ad Age’s Garett Sloane writes, Snapchat apologized, called the game ad disgusting and said it never should have been allowed to run on the platform. But Rihanna apparently does not accept the apology. “All the women, children and men that have been victims of (domestic violence) in the past, and especially the ones who haven’t made it out yet you let us down!” she wrote on Instagram. “Shame on you.”
Nike’s No. 2 is leaving
Nike released an internal memo that contains two big pieces of news: It’s been looking into reports of improper workplace behavior, and its No. 2 executive is leaving. The memo, from Nike CEO Mark Parker, reportedly says there have been reports of “behavior occurring within our organization that do not reflect our core values of inclusivity, respect and empowerment,” according to an excerpt in Fast Company. At the same time, the memo says Parker is restructuring his leadership team to allow for a sharper focus on the company’s culture. It adds: “Trevor Edwards has decided to resign as Nike Brand President and will retire in August.” He will stay on as an advisor until then. Until now, Edwards was seen as a likely successor to the CEO, as The Wall Street Journal says. One important note here: According to a Nike spokesman quoted by the Journal, there were no allegations against Edwards. There are a lot of unanswered questions about all this, and Nike will probably be pressed to answer them.
The DIY brand reflects on its six-year partnership with Absolute Radio.
Formula One is seeking to move away from its “echo chamber” with the launch of its first global campaign, ahead of the new season.
L’Oréal has acquired Canadian tech company ModiFace, a specialist in augmented reality and artificial intelligence applied to the beauty industry.
On the centenary of his birth, The Times has recreated the voice of John F Kennedy so he can give the speech he was meant to on the day of his assassination.
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