Nike President to Leave as Company Reviews Improper Conduct


Nike is reviewing improper conduct at the athletic-apparel giant as one of its top executives steps down, thinning the ranks of prospective CEO candidates.

“There had been conduct inconsistent with Nike’s principles and we are taking the appropriate actions,” spokesman Greg Rossiter said by phone.

Trevor Edwards, president of the company’s namesake brand, is leaving the role and will retire from Nike in August. There have been no direct allegations against him, Rossiter said.

Continue reading at AdAge.com

L'Oreal Buys ModiFace to Get Edge in Beauty Augmented Reality and AI


L’Oreal has purchased leading beauty tech firm ModiFace for an undisclosed sum to bolster its digital-technology effort, giving it an apparent edge over rivals in augmented reality and arttificial intelligence for beauty. Terms were not disclosed.

The 11-year-old Toronto-based company has been providing services for L’Oreal at least since 2014, when Garnier used ModiFace technology to deliver customized digital ads featuring the customer as the model. More recently, L’Oreal Professional and ModiFace introduced an app called Style My Hair, which provides augmented-reality hair color tryouts.

Now ModiFace will become part of L’Oreal’s newly formed Digital Services Factory, a network that designs and develops new digital services for the company’s brands.

Continue reading at AdAge.com

Duracell's CMO on leaving P&G and partnering with Disney

Tatiana Jouanneau remained at the marketing helm of Duracell either side of the brand’s exit from Procter & Gamble in 2016. She told Campaign why going through an ownership change was like moving home.

Assaults Increased When Cities Hosted Trump Rallies, Study Finds

Researchers found an average of 2.3 more reported assaults on the day a rally came to town. The findings appear to confirm news reports about violence at the events.

Yesterday in Styles: 2005: When Two Guys Splitting a Bottle of Wine Became a ‘Man Date’

The former Times reporter Jennifer 8. Lee looks back on her story about the tangle of anxieties that some straight men experienced before a dinner or movie out with a buddy.

CP+B Welcomes Executive Creative Director, Head of Business Affairs to Boulder Office

CP+B shored up leadership in its Boulder office with the arrival of an executive creative director and head of business affairs.

Johan Eghammer arrives as executive creative director from Forsman & Bodenfors, working across all accounts, while Trisha Ramdoo joins the agency from TBWAMedia Arts Lab as director of business affairs.

“Talent is the single most important component of our success as an agency, and Trisha and Johan are among the best in the world at their disciplines,” CP+B global chief creative officer Linus Karlsson said in a statement. “This is vital as we continue building a high-performing agency culture based on creativity and ingenuity. Equally important to us, is a culture rooted in humanity and respect. Fortunately, these two are incredibly nice people.”

Eghammer spent the past 23 years at Forsman & Bodenfors, where he helped found the Stockholm office back in 2001 and worked as an art director with clients including Volvo, IKEA, Visit Sweden, Carlsberg and Pernod Ricard. He has served as a Cannes Lions Film jury member and amasses 12 Cannes Lions awards over the course of his career, including a Cannes Grand Prix.

Ramdoo has spent the past 9 years at TBWAMAL, where she was group director of business affairs, relocating from London to Los Angeles during her tenure with the Apple-dedicated TBWA agency. She began her career in London as a commercial and intellectual property lawyer. Ramdoo also serves as director of business affairs for ADCAN and promotes diversity in advertising as a regular participant in AdColor and GLAAD.

L'Oreal Buys ModiFace to Get Edge in Beauty Augmented Reality and AI


L’Oreal has purchased leading beauty tech firm ModiFace for an undisclosed sum to bolster its digital-technology effort, giving it an apparent edge over rivals in augmented reality and arttificial intelligence for beauty. Terms were not disclosed.

The 11-year-old Toronto-based company has been providing services for L’Oreal at least since 2014, when Garnier used ModiFace technology to deliver customized digital ads featuring the customer as the model. More recently, L’Oreal Professional and ModiFace introduced an app called Style My Hair, which provides augmented-reality hair color tryouts.

Now ModiFace will become part of L’Oreal’s newly formed Digital Services Factory, a network that designs and develops new digital services for the company’s brands.

Continue reading at AdAge.com

Pinterest: Here’s How to Sort Your Boards on Mobile

Pinterest recently introduced the ability for web users to sort their boards by name, creation date and more. Did you know you can also sort your boards while using the Pinterest mobile application? Our guide will show you how this is done. Note: These screenshots were captured in the Pinterest app on iOS. Step 1:…

The Looming Disney Deal Isn’t Changing FX’s Upfront Strategy

FX threw its annual upfront bowling party at New York’s Lucky Strike Thursday night, as it has every year since 2010. Actors from shows like American Horror Story, Archer, Baskets, Better Things, It’s Always Sunny in Philadelphia, The Americans and You’re the Worst mingled as usual with buyers and FX execs. During the evening, FX…

Watch Anselmo Ramos, Colleen Decourcy and More Creative Leaders Pick Andy Award Winners Live on Facebook


Last fall the Andy Awards, run by the The Advertising Club of New York, dramatically overhauled its program by doing away with categories, but tomorrow it will debut another key element of its makeoverby broadcasting jury deliberations of the top winners live on Facebook.

This marks the first time a major industry awards show has welcomed the public into the jury roomand not just for viewing, but also for comment. From 12:00 to 4:00 PM PDT/3:00 to 7:00 EDT on Saturday, March 17, viewers will be able to question the jury through Facebook as they make their decisions. The deliberations will take place at Deutsch’s production studio Steelhead in Los Angeles, and winners will be able to witness, as they’re decided, the show’s top winners: Bravery, Student, Social Good and Grandy Best of Show.

According to Andy Awards Director Gina Grillo, the live broadcast falls in line with the nonprofit Ad Club’s mission to provide education and support for creative talent. “There’s been a lot of negativity around awards shows about how people feel closed out and they don’t understand what made this win or not,” she says. “This is a lens into what makes it great.”

Continue reading at AdAge.com

Limited Edition Distillery Motorcycles – The Jack Daniel's Indian Scout Bobber Is an Unlikely Colab (GALLERY)

(TrendHunter.com) Indian Motorcycles and Jack Daniel’s have joined forces to create the limited edition Jack Daniel’s Indian Scout Bobber. The limited edition motorcycle was created in collaboration with…

Adult Swim Dives Into the Festival Space, With a 2-Day October Event in L.A.

The live event space is quickly becoming one of the fastest growing areas of expansion for TV networks. Now one of the TV leaders in live events, Adult Swim, is expanding its footprint, throwing its first festival this fall in L.A. The two-day Adult Swim Festival is set for Oct. 6-7 in downtown L.A., the…

3 Ways Blockchain Can Boost Brand Marketing

Blockchain would be a success story in marketing and advertising if the industry determined how to harness its decentralized and distributed ledger concepts, but that’s something that has yet to happen. Speaking about blockchain in 2018 is similar to speaking about internet routers and switches in 1998. Those technologies were critically important to the development…

72 Actors Walk Through One Woman’s Life in This Insanely Coordinated Ad

Good news! Even if it’s often hard to measure whether we’re advancing in life, we’re more or less advancing as a species: Over the last century, global life expectancy has risen from 31 to 71.8 years, per the World Bank. That’s a massive leap! To illustrate how much we can fit into those 71.8 years–a…

Forbes Used AI to Find the Face of Brazil’s Massive Corporate Corruption

If white-collar crime had a face, what would it look like? Corruption exists everywhere there’s money to be made, but some countries suffer worse than others. Brazil is in that group; corporate malfeasance is a multibillion-dollar business. And while it’s hard to determine exactly how much cash-skimming costs the country, officers with Opera?ao Lava Jato…

Dawn Hudson to Step Down as CMO of the NFL

Dawn Hudson announced plans to step down from her role as chief marketing officer of the National Football League. “Dawn provided refreshing insights and perspectives on how to portray our game, players and the special bond fans have with the NFL,” an NFL spokeman told Adweek via email. “The league’s multi-platform campaigns have further deepened…

Netflix: Narcos, 1

Netflix Print Ad - Narcos, 1

Netflix: Narcos, 2

Netflix Print Ad - Narcos, 2

Netflix: Narcos, 3

Netflix Print Ad - Narcos, 3

Friday Morning Stir

-FCB Inferno continued its “#QueenRules” campaign tackling gender bias (video above).

-Nike brand president Trevor Edwards is resigning as the company has “become aware of  reports of behavior occurring within our organization that do not reflect our core values.”

-Integrated agency Golin partnered with The 3% Conference, SheSays and EvolveHer to launch a “Have Her Back” campaign aiming to promote female talent in the industry and help women who have left after being ostracized for reporting sexual harassment to return.

-H&M filed a lawsuit against graffiti artist Jason “REVOK” Williams, refuted his copyright protection claims.

-Creative agency Rothco launched a “JFK Unsilenced” campaign for The Times, using AI to recreate Kennedy’s voice and deliver the Dallas Trade Mart speech he had planned to make on the day of his assassination.

-Reebok announced that it has signed Gal Gadot as its newest brand ambassador.

-Former Droga5 creative directors Nathan Lennon and Dave Gibson left the agency last year to start Hawke’s Brewing Co. in Sydney, Australia. 

-Mirum managing director Julie Koepsell explains how to make slower decisions.