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Argonaut co-founders Hunter Hindman (L) and Rick Condos (R)
Argonaut, the San Francisco-based creative agency owned by Project Worldwide, officially parted ways with co-founder and co-chief creative officer Rick Condos today.
“As of today, Rick Condos is no longer an employee at San Francisco-based Argonaut,” said a spokesperson, adding, “Argonaut, and its Auburn Hills, MI-based parent company Project Worldwide, have no further comment.”
The spokesperson declined to elaborate on the above statement. AgencySpy reached out to Condos on social media for comment but did not immediately receive a response.
The reasons for the executive’s departure are unclear. According to a current Argonaut employee, he had been out of the office since mid-February on an extended vacation.
The same employee said leadership did not directly address his absence until an all-staff meeting at 3 PM today, when co-founder, co-CCO Hunter Hindman, head of culture Maura Heilbron and CEO Robert Riccardi confirmed that he would not be returning to the agency.
Project Worldwide provided financial backing to Argonaut when Hindman and Condos, who had previously been executive creative directors at GS&P, split to launch their own operation in 2013 along with president Jordan Warren. The duo were previously best known for working as co-CDs on Coca-Cola’s “Happiness Factory” campaign at Wieden + Kennedy Amsterdam.
Warren, who once led Agency.com, later went on to co-found TBD, the Bay Area shop that formed last summer around the trio of himself, former 180LA ECD Rafael Rizuto and IDEO executive Virginia Wang.
Patrick Coffee contributed reporting.
An appeals court threw out part of a Federal Communications Commission regulation aimed at reducing automated telephone pitches, weakening a 2015 effort to squelch the scourge of so-called robocalls.
The rule was aimed at calls generated by auto-dialing devices. But its language was too broad, and could be construed to prohibit calls from any smartphone, the U.S. Court of Appeals for the District of Columbia Circuit ruled in a unanimous opinion Friday.
“Consumers, already inundated by robocalls, will be hit with even more unwanted calls,” Maureen Mahoney, policy analyst for Consumers Union, the advocacy division of Consumer Reports, said in an emailed statement.
An appeals court threw out part of a Federal Communications Commission regulation aimed at reducing automated telephone pitches, weakening a 2015 effort to squelch the scourge of so-called robocalls.
The rule was aimed at calls generated by auto-dialing devices. But its language was too broad, and could be construed to prohibit calls from any smartphone, the U.S. Court of Appeals for the District of Columbia Circuit ruled in a unanimous opinion Friday.
“Consumers, already inundated by robocalls, will be hit with even more unwanted calls,” Maureen Mahoney, policy analyst for Consumers Union, the advocacy division of Consumer Reports, said in an emailed statement.
O começo da minha jornada no SXSW deste ano foi com a incrível palestra do Andrew Keller, diretor global de criatividade do Facebook, que trouxe pistas do que eu comprovaria ao longo dos próximos dias de festival: “As ideias que conectam as pessoas são as que mudam o mundo”, proferiu ele. Em um contexto de …
O post SXSW 2018: Convergência de propósito em uma era de transformações apareceu primeiro em B9.
Escrevo devastada pelo assassinato de Marielle. Escrevo emocionada pela experiência de VR com o filme “The Sun Ladies”, que me fez vivenciar a luta de um pequeno grupo de mulheres que escaparam do ISIS e se armaram para defender a honra e a dignidade de suas conterrâneas em Sinjar, no Iraque. Escrevo impactada pela história …
O post SXSW 2018: O mais que humano em nós apareceu primeiro em B9.
Os chamados “smart contracts” ou Ethereum talvez sejam uma das coisas mais faladas aqui no SXSW. Co-fundador da ConsenSys Systems, Andrew Keys fez uma palestra sobre quais implicações teremos no dia a dia em decorrência desta tecnologia. Para Keys, hoje Ethereum é complexo de ser classificado, assim como a internet também era em 1994, dois anos antes …
O post SXSW 2018: Ethereum, o novo mundo dos contratos inteligentes apareceu primeiro em B9.
A banda OK Go é bem conhecida por sempre usar tecnologia e ideias inovadoras em seus clipes. Os projetos chamaram a atenção até mesmo do Google, que propôs uma parceria com a banda para o projeto “OK Go Sandbox”. A empreitada tem como foco ajudar professores a terem um material mais interessante para garantir a …
O post Conhecida por seus clipes tecnológicos, banda OK Go lança projeto com o Google apareceu primeiro em B9.
-VB&P promotes Westin’s Project Rise: ThreadForward initiative with this animated spot (video above).
-David Miami announced a new creative leadership team and other promotions, following the departures of co-founders and CCOs Anselmo Ramos and Gaston Bigio in November.
-The Wall Street Journal reports that Nike vice president, general manager of global categories Jayme Martin was forced to leave the company in, following internal complaints of inappropriate workplace behavior at the company.
–Dawn Hudson is stepping down as CMO of the NFL.
-Holding companies, Google to Gen Z: Please save us all.
-Old and new agencies offer advice on growing your marketing business.
-Digiday examines “How Adidas is using apps to fuel its e-commerce ambitions.”
A few months after two of its co-founders left to launch a new venture, David Miami has announced a series of major leadership changes. Fernando Musa, who took over as the agency’s chairman after departure of CCOs Anselmo Ramos and Gaston Bigio, announced a series of promotions and the creation of a new creative leadership…
Each year, brand marketers come to South by Southwest in Austin, Texas, to showcase immersive activations for the festival’s thousands of attendees. This year, brands brought their best experiential marketing efforts, though it did feel a little more strategic and calculated than in the past. Check out the big activations below, from HBO’s Westworld to…
The Martin Agency invites viewers to meet the Vanhills, a new fictitious and seemingly unethical 1-percenter family behind a large chain of supermarkets, as it kicks off its first campaign for the expanding global German discount grocer Lidl, “Don’t Let Them Waste Your Money.”
“This new campaign is designed to raise awareness about the costly inefficiencies of traditional supermarkets and the savings that Lidl’s streamlined approach brings to customers every day,” Elina Elvholm, director of brand marketing at Lidl U.S., said in a statement. “When customers shop at Lidl, they experience less complexity, lower prices and better quality choices.”
“Don’t Let Them Waste Your Money” launched today with its first 30-second video, “Apple Pyramid,” which will be televised in six U.S. states near Lidl locations (the supermarket chain opened its first 20 stores in Virginia, North Carolina and South Carolina over the summer, with plans to grow its footprint to 100 stores along the east coast).
The larger campaign encourages consumers to “rethink grocery,” as it persuades them to believe they are “being ripped off” if they shop at any grocer other than Lidl. The Vanhills, for their part, serve as the face of large, “broken and bloated,” supermarket chains that use “tricks to con consumers into paying more for inferior and inefficient products,” according to a statement from The Martin Agency.
As we saw from the first ad, the fake Vanhill’s Inc.’s chairman Lance Vanhill questions why the company wastes money on employing a worker solely responsible for stacking apples in a pyramid to make them appear fresher. His mother, CEO Kitty Vanhill, scoffs at him, saying: “What do you know about anything? It’s either fruit pyramids or we start selling apples that are actually fresh.”
Kitty Vanhill then pauses, as if she’s considering the preposterous notion, before she and the rest of the gang (including the stock hand) burst out in laughter.
The Vanhills will be worked into a series of TV ads for Lidl in the coming weeks.
“When you get a chance to work with a brand as fearless and competitive as Lidl, you have to deliver work the category won’t see coming,” noted David Muhlenfeld, vp and creative director at The Martin Agency. “So we went semi-ballistic and took a cheerful hammer to fruit pyramids and all the other tricks traditional groceries use to make you pay more than you should.”
Here’s a few other clips carrying the #rethinkgrocery message:
CREDITS
Lidl
EVP Chief Commercial Officer: Boudewjn Tiktak
Director of Brand Marketing, Media & Advertising: Elina Elvholm
Senior Marketing Manager: Paula Morris
Agency: The Martin Agency
Chief Creative Officer: Karen Costello
Creative Director: David Muhlenfeld
Associate Creative Director: Scot Crooker
Associate Creative Director: Mikolas Manulik
Global Account Director: Britta Dougherty
Account Director: Gillian Merrill
Account Supervisor: Cori Kaylor
Group Planning Director: Mike Kelly
Senior Strategic Planner: Cecelia Parrish
Chief Operating Officer: Steve Humble
Executive Content Producer: Brett Alexander
Senior Content Producer: Holly Flaisher
Associate Content Producer: Sara Montgomery
Junior Content Producer: Nicolette Steele
Senior Project Manager: Tatiana Mazzariol
Director of Business Affairs: Kerry Ayers
Business Affairs Manager: Julie Lefton
Senior Financial Affairs Manger: Kelly Clow
Production Company: Tool
Director: Shawn Z
EP: Brad Johns
EP/Managing Partner: Oliver Fuselier
EP/Managing Partner: Dustin Callif
Head of Production: Amy DeLossa
Producer: Andy Coverdale
DP: Robert Yeoman
Production Company: Spang TV
Director: Jordan Rodericks
DP: Phil Dillon
Exec Producer: Melanie Cox
Producer: Amanda Ricks
Editorial: Mondial
Editor: Nick Wurz
Post Producer: Ash Bruce
Asst. Editor: Lane Maloney
Gfx: Liz Lukens
Color: Company3/Billy Gabor
Conform: Will Renton
Music Company: Tiny Lion
A second Nike Inc. executive is departing the company as it conducts a review of improper conduct at the athletic-apparel giant.
Jayme Martin, VP and general manager of global categories at Nike, is no longer with the company, according to a person with knowledge of the matter. Martin reported to Trevor Edwards, president of Nike’s brand and a one-time CEO candidate, who stepped down from that role on Thursday.
The Wall Street Journal, which earlier reported Martin’s departure, said he was forced out of Nike.
The Golden Arches hasn’t responded to Wendy’s numerous taunts and won’t start national advertising about fresh beef until more restaurants across the country begin selling it this spring.
Among fast-food eaters, the percentage who say they’ve heard positive buzz about Wendy’s increased after the March 6 dose of “freezer burn” on Twitter, but the percentage who’d consider buying Wendy’s the next time they go out for fast food has fallen, YouGov BrandIndex data show. On Thursday, Wendy’s buzz score among fast-food eaters was at 20.5 percent, up from 13 percent a month earlier. But only 37.4 percent said they’d consider Wendy’s for their next fast-food meal, down from 41.6 percent a month earlier.
“While perception may have risen a bit after the tweet, purchase consideration continued to drop for Wendy’s,” a spokesperson for YouGov BrandIndex said Friday.
For years, we’ve known that social media platforms inspire jealousy. A 2013 study showed that people fall into a “spiral of envy” when Facebook reveals that their friends are excelling or leading glamorous lives. Scientific American reported that many studies indicate that “spending a lot of time on Facebook is linked to diminished well-being,” with…
In this week’s edition, Oregon becomes something out of a Miyazaki film, Nike develops a fun test for its running shoes, JFK delivers his “final” speech, students get free (bad) press for NRA-supporting brands, and “Westworld” comes to life.
The choice of Larry Kudlow as chief economic adviser, a position with real influence over Americans, crosses a threshold in an administration that has already blurred the line between it and the media.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
