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Advertising Agency:Publicis, Milan, Italy
Global Chief Creative Director:Bruno Bertelli
Publicis WW:Bruno Bertelli
Chief Executive Officer:Bruno Bertelli
Publicis Italia:Bruno Bertelli
Chief Creative Officer:Cristiana Boccassini
Global Digital Creative Directors:Milos Obradovic, Mihnea Gheorghiu
Creative Supervisor:Costanza Rossi
Art Director:Hugo Wahledow
Copywriter:Claudia Illan
Strategic Planner:Noa Dekel
Client Service Director:Barbara Pusca
Account team:Maria Elena Gaglianese, Filippo D’Andrea, Giuseppe Esposito
Social Media Manager:Filippo Festuccia
Art Buyer:Caterina Collesano
Production Company:The Family
Director:Marco Prestini
DoP:Mauro Chiarello
Editors:Fabrizio Squeo, Samuele Schiavo
Post Production:Band, Numerique
Grade:Band
Colourist:Adriano Mestroni
Music Design:Top Digital
Editing:Top Digital
Sound Design:Top Digital
Music:‘Funk Rock Music’
Photographer:Andrea Olivo

Online
#DontForgetMariana

A campaign to remember Brazil’s worst environmental disaster. In November 2015, a mining dam collapsed in the city of Mariana, Brazil. 40 billion liters of toxic mud destroyed villages, left 19 people dead, hundreds homeless, and flowed down 600km to the sea, killing fish, flora and aquatic life, contaminating water sources in 30 cities along the way. Two years after the tragedy, people have forgotten what happened. The news doesn’t cover the subject anymore. Yet, no company or person has been punished. Just 2% of green areas and 10% of water sources have been recovered. Half of the people did not receive emergency help. And the final compensation for permanent damages have yet to be defined by Brazilian justice system. To raise awareness and bring the subject into the spotlight again, we created the movement #DontForgetMariana. We invited a Brazilian celebrity, the actress Mariana Ximenes, who happens to have the same name as the city where the catastrophe took place.

Advertising Agency:Filadelfia, Belo Horizonte, Brazil
Creative Director:Manuel Rolim, Dan Zecchinelli
Art Director:Apoenan Neves
Copywriter:Manuel Rolim
Agency Producer:Breno Pessoa
Digital Director:Carol Furtado
Social Media:Natália Boaventura, Rafa Urgh, Leila Uchoa
Production Company:Brokolis do Brasil
Director:Paulo Emilio Souto Fernandes
Director Of Photography:Marcelo Borja
Cameraman:Daniel Diniz Carvalho
Grip:Andre Luiz Rodrigues
Production Manager:Valeria Faria
Executive Producer:Jean Franco
Production Assistant:Lindemberg Lima
Makeup:Fernanda Pereira Candido
Costume design:Mariana Cezário
Costume Design Assistant:Gabriela Magalhães
Account Executives:Márcia Vieira, Renata Quintão
Editing:– Bruno Malaco, Caetano Drumond
Drivers:Francisco Vieira, Gustavo Barros, Ivair Cunha
Sound Studio:Yep!

Film
UN Women

Advertising Agency:BMF, Australia
Executive Creative Director:Alex Derwin
Creative Director:Jen Speirs
Creative Team:Millicent Malcom, Emily Field
Strategic Planner:Kellie Box
Managing Director:Steve Mcardle
Group Account Director:Liz Ainslie
Account Executive:India Gates
Production Company:BMF
Editor:Al Moore
Sound:Rumble Studios
Music:Rumble Studios

Film
Jaguar

Youtube Bumper Ads a 6 sec video ad – One of the most challenging formats. But sometimes a limitation presents an opportunity.
Jaguar presents: The 3.5 sec BUMPER ADS
For the Jaguar F-Type one of the fastest cars 6 sec is way too much time. So we decided to donate the spare seconds for those who need it most: 10 nonprofit organizations – for them every second of exposure is a blessing.

Advertising Agency:M&C Saatchi, Tel-Aviv, Israel
Chief Creative Officer:Tzur Golan
Copywriter:Uri Marek
Art Director:Alon Avni
Group Account Director:Idit Zemmer
Account Director:Ori Krasner
Video Editor:Alex Osadchi

Film
Mentos

Felix is unhealthily indecisive, that’s why he always flips a coin before every decision, no matter how serious the consequences are.

Advertising Agency:Filmakademie Baden-Wurttemberg, Ludwigsburg, Germany
Director:Christian Schilling
Script:Christian Schilling
Editor:Christian Schilling, Ernst Lattik
DoP:Tim Weskamp
Producers:Christian Arnold, Sophie Lotsch
Production Design:Nadja Götze
Music Composer:Alexander Wolf David
Sound Design:Robin Harff, Floyd Fürstenau
Costume design:Annika Osterrieder, Lena Pfeiffer-Weiss
Hair:Elisabeth Harms
Makeup:Elisabeth Harms
Gaffer:Leonard Frederic Caspari
On Set VFX Supervisor:Justin Braun
Color Grading:Maximilian Baule, ACHT Hamburg
Cgi:Acht, Hamburg
Post Production:Acht, Hamburg

Webflow, a web design platform, is throwing its hat into the growing ecommerce ring with today’s beta release of Webflow Ecommerce, a new platform that lets virtually anyone create an ecommerce site without knowing how to code. In the same vein as other website creation companies like Wix, Squarespace or Weebly, Webflow is trying to…

We Are Unlimited is appointing Chris Moreira and Mark Schller as executive creative directors, responsible for creating work for McDonald’s U.S. business. Both will report to the agency’s Chief Creative Officer, Toygar Bazarkaya. Most recently, Moreira and Schller were executive creative directors at Saatchi & Saatchi New York, where they were the lead creatives on accounts such as Head & Shoulders, Charter Spectrum, GSK, Tecate and General Mills. The pair met in Australia and have been working together for 10 years at agencies including JWT Sydney, Leo Burnett Sydney, and Crispin Porter + Bogusky Miami. We Are Unlimited is also hiring Augustus Sung and David Stevanov, formerly of Ogilvy Singapore, as associate creative directors, as well as creative duo Kristen Manias and Allison Bulow, who worked most recently at Mcgarrybowen working across clients including Disney Parks, Oscar Mayer, Burt’s Bees, and BRITA.

Kansas City-based agency Barkley is promoting Melany Esfeld to the role of director of integrated production, Video and Experiential. Esfeld joined Barkley in 2016 and rose through the ranks from senior to executive producer. Prior to Barkley, she started her career at Crispin Porter + Bogusky, then moved to lead the production department Factory Design Labs in Denver. As she starts her new role, Esfeld has pledged the agency to to Free The Bid, the movement to increase seats at the table for women in production.

Continue reading at AdAge.com

A self-driving car from Uber Technologies hit and killed a woman in Tempe, Arizona, on Sunday evening, what is likely the first pedestrian fatality involving a driverless vehicle.

The woman was crossing the road when the Uber vehicle, operating in autonomous mode, struck her, according to the Tempe Police Department. She was transferred to a local hospital where she died from her injuries.

“Uber is assisting and this is still an active investigation,” Liliana Duran, a spokeswoman from the Tempe police, said in an emailed statement.

Continue reading at AdAge.com