Hasta La Creative!

From a pop-cultural perspective, what’s better than a trainwreck celebrity? A self-deprecating trainwreck celebrity, right?

Uh, usually … but not always.

Continue reading at AdAge.com

Além de continuar a bater recordes de bilheteria, “Pantera Negra” também é um fenômeno das redes sociais. Graças ao intenso boca-a-boca positivo e as reações esmagadoras de fascínio do público, a nova produção do Marvel Studios se tornou agora o filme mais tuitado da história do Twitter. De acordo com os dados liberados pelo microblog, …

O post “Pantera Negra” é o filme mais mencionado da História do Twitter apareceu primeiro em B9.

Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: A driver reacts rather badly to his passenger’s mispronunciation of the word “almond” in an ad for Snickers Almond. Quilted Northern, the toilet paper brand, serves up two ads advising us that their product is neither a robe nor a bouncy castle (despite sharing various qualities with robes and bouncy castles) and therefore shouldn’t be used like a robe or a bouncy castle. And Citi shows a dad having a great time with his kids right after (quickly) using the Citi mobile app, which is “designed for you to spend less time on it.”

Continue reading at AdAge.com

Creatives around the country are providing poster designs for those taking part in demonstrations demanding tougher gun control measures on March 24. When producers Aubrey Jones and Kara O’Halloran and associate creative director and art director Ellen Page came to McKinney chief creative officer Jonathan Cude with the idea of making posters for the March…

How’s your week going?

If you happen to be Facebook CEO Mark Zuckerberg, the answer might just be “Terrible, leave me alone.” As Angela Doland notes in this morning’s Ad Age Wake-Up Call, disgust with Facebook in the wake of the Cambridge Analytica scandal has reached such a peak that WhatsApp co-founder Brian Acton, who sold his app to Facebook for $19 billion 2014, just joined the #deleteFacebook movement. And as The Daily Beast reports, “Zuckerberg declined to face his employees on Tuesday to explain the company’s role in a widening international scandal over the 2016 election,” staying away from an internal town hall “held to brief and reassure employees” about the Cambridge Analytica mess.

How the hell did we get here? Wired has an extended answer in its March cover story. The issue has been out for a few weeks (you have until next Monday, when copies of the April issue start to arrive, to grab a copy at the newsstand), but right now the cover image looks extra prescient, with its deeply evocative photo-illustration of the man who is suddenly the world’s most embattled major CEO. The story, by Wired Editor-in-Chief Nicholas Thompson and Contributing Editor Fred Vogelstein, is headlined “Inside the Two Years That Shook Facebookand the World” (subhead: “How a confused, defensive social media giant steered itself into a disaster, and how Mark Zuckerberg is trying to fix it all”) and sets the stage for the social network’s current drama.

Continue reading at AdAge.com

After it was revealed that Cambridge Analytica–a British data analytics firm that claims to have helped elect President Trump–“harvested” granular data from about 50 million Facebook users, government officials in both the U.S. and Europe are asking for more information on Facebook’s trove of data on its 1.4 billion daily active users. And marketers have…

Google is offering publishers more generous terms as part of a new subscriber tool, currying favor with the news industry at a time when Facebook is sending mixed signals to newspapers and magazines.

Publishers will keep 85 percent to 95 percent of revenue when readers first buy subscriptions via Google, up from 70 percent previously, according to people with knowledge of the matter.

Publishers’ feelings toward Silicon Valley are starting to shift as some technology companies are showing they want to compete for content. Last week, Apple offered an olive branch to the media industry by buying Texture, a digital service that lets users subscribe to more than 200 magazines for $9.99 a month. Apple and Google are trying to seize on a moment when Facebook’s ties with news outlets have soured.

Continue reading at AdAge.com