Apple’s short film “Welcome Home,” directed by Spike Jonze and starring FKA twigs as a beleaguered city dweller whose drab apartment becomes a colorful, shape-shifting oasis thanks to her HomePod device, is easily one of 2018’s most captivating ads so far. Now, we get a behind-the-scenes look at the film, which not only answers all…
Our Olympic athletes are held to a pretty high standard. But our Paralympic athletes set the standard. So why is it that the Paralympic uniforms don’t live up to these standards? You’ll often see athletes personally altering their standard uniform to meet their unique physical needs. Let’s celebrate the uniqueness of each Paralympic athlete and sponsor them along the way in hopes of encouraging the next wave of superheroes.
(TrendHunter.com) Sportswear giant Nike and ACRONYM first debuted a teased look at their collaborative VaporMax Flyknit Moc 2 sneakers earlier this year. The labels recently unveiled a full look at the collaborative…
If you love the taste of Taco Bell’s hot sauce packets, then you’ll be excited about the company’s latest innovation: Tortilla chips based on the mild and fire sauces. Starting in May, the hot sauce-inspired chips, as well as a classic tortilla chip, will be available in grocery and convenience stores. As a nod to…
For Crown Media Family Networks, winter giveth–and winter taketh away. The Christmas holiday was once again a bonanza for the company’s Hallmark Channel. On the strength of Countdown to Christmas, the network’s annual two-month collection of round-the-clock Christmas-themed programming, Hallmark Channel was the No. 1 cable network among women 25-54 in the fourth quarter, for…
The workplace, as we know it, has significantly evolved over the past decade. Open-concept spaces have replaced cubicles. There’s a new casual definition of business attire. And the generational shift in the workforce has made the 9-to-5 mentality all but extinct.
The Modern Workplace
Welcome to the modern workplace. The days are longer, privacy is nonexistent and connectivity is at an all-time high. And yet professionals are happier. The reason is simple. Professionals are improving their work-life balance by successfully accomplishing personal and professional tasks during the workday, or for media-centric people, the Working Daypart.
The success of Ryanair’s marketing is in its simple strategy and speed of execution, its marketing operations director Matthias Wenk told the audience at Advertising Week Europe today.
How’s your week going?
If you happen to be Facebook CEO Mark Zuckerberg, the answer might just be “Terrible, leave me alone.” As Angela Doland notes in this morning’s Ad Age Wake-Up Call, disgust with Facebook in the wake of the Cambridge Analytica scandal has reached such a peak that WhatsApp co-founder Brian Acton, who sold his app to Facebook for $19 billion in 2014, just joined the #deleteFacebook movement. And as The Daily Beast reports, “Zuckerberg declined to face his employees on Tuesday to explain the company’s role in a widening international scandal over the 2016 election,” staying away from an internal town hall “held to brief and reassure employees” about the Cambridge Analytica mess.
How the hell did we get here? Wired has an extended answer in its March cover story. The issue has been out for a few weeks (you have until next Monday, when copies of the April issue start to arrive, to grab a copy at the newsstand), but right now the cover image looks extra prescient, with its deeply evocative photo-illustration of the man who is suddenly the world’s most embattled major CEO. The story, by Wired Editor-in-Chief Nicholas Thompson and Contributing Editor Fred Vogelstein, is headlined “Inside the Two Years That Shook Facebookand the World” (subhead: “How a confused, defensive social media giant steered itself into a disaster, and how Mark Zuckerberg is trying to fix it all”) and sets the stage for the social network’s current drama.
The workplace, as we know it, has significantly evolved over the past decade. Open-concept spaces have replaced cubicles. There’s a new casual definition of business attire. And the generational shift in the workforce has made the 9-to-5 mentality all but extinct.
The Modern Workplace
Welcome to the modern workplace. The days are longer, privacy is nonexistent and connectivity is at an all-time high. And yet professionals are happier. The reason is simple. Professionals are improving their work-life balance by successfully accomplishing personal and professional tasks during the workday, or for media-centric people, the Working Daypart.
Taco Bell is bringing its brand into the chips aisle with a trio of tortilla chips essentially made to remind fans that they like Taco Bell.
Hitting grocery and convenience stores in May, the chips pit Taco Bell against product partner Frito-Lay. Of course, PepsiCo’s Frito-Lay is the biggest chip marketer by a wide margin, and Taco Bell also used to be owned by PepsiCo, but we digress.
This is what counts as innovation in the food sector these days, and it comes on the heels of Taco Bell’s biggest launch ever, Nacho Fries, which are seasoned fries served with a nacho cheese sauce.
A punchy session at Advertising Week Europe underlined the fact that we still have a long way to go when it comes to gender equality.
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Facebook founder Mark Zuckerberg, waiting five days to address the scandal roiling his company, embarked on a very belated damage-control tour that included writing a blog post and giving interviews to Recode, Wired, The New York Times and CNN. He used the term a “breach of trust” to describe the Cambridge Analytica scandal, in which a political data firm linked to Donald Trump’s 2016 election campaign gained access to information on some 50 million Facebook users. He also vowed to be more protective of Facebook user data and audit any developer that may have gotten hold of it. Is it too little, too late? Media Matters says there may be replicas of Cambridge Analytica’s ill-gotten data still out there, Ad Age’s Garett Sloane writes. To critics, Sloane says, “Zuckerberg’s plan seems like closing the barn door after the horses ran off with 50 million bales of hay.”
Here are 4 things to know from the attempt at damage control:
1. Zuckerberg says maybe Facebook needs regulation after all. “I actually am not sure we shouldn’t be regulated,” he tells CNN. “I think there are things like ads transparency regulation that I would love to see,” he said, apparently talking about a bill in the Senate for transparency in election ads.
Gemma Charles is unimpressed by this Nivea Men’s ad for a body shaving range, of all things.
Mindshare has launched a fast-turnaround, idea-generation service, Mindshare 24, that will come up with solutions within 24 hours of a brief.
Speaking at Advertising Week Europe, Fabio Ruffet, creative excellence director, Bacardi said that brands need to ensure that their message is key to their video output and that they shouldn’t be distracted by the use of new video technologies where irrelevant.
(TrendHunter.com) Luxury architecture group SAOTA created the new Restio River House in collaboration with interior designers ARRCC.
The house is located on the banks of Buffels River in Pringle Bay, South Africa…
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Mark Zuckerberg waited five days to address the scandal roiling Facebook, then embarked on a very belated damage-control tour, writing a blog post and giving interviews to Recode, Wired, The New York Times and CNN. He used the term a “breach of trust” to describe the Cambridge Analytica scandal, in which a political data firm linked to Donald Trump’s 2016 election campaign gained access to data on tens of millions of Facebook users. And he vowed to be more protective of Facebook user data and audit any developer that may have gotten hold of it. But is it too little, too late? Media Matters says there may be replicas of Cambridge Analytica’s ill-gotten data still out there, as Ad Age’s Garett Sloane writes. To critics, Sloane says, “Zuckerberg’s plan seems like closing the barn door after the horses ran off with 50 million bales of hay.”
Here are 4 things to know from Zuckerberg’s damage-control attempt:
1. Zuckerberg says maybe Facebook needs regulation after all. “I actually am not sure we shouldn’t be regulated,” he tells CNN. “I think there are things like ads transparency regulation that I would love to see,” he said, apparently talking about a bill in the Senate for transparency in election ads.
Simon Gwynn is feeling pumped up for a night out with a sensible quantity of rum after watching Diageo’s responsible drinking rap from Lady Leshurr
In the past six months, both Barclays Bank and insurance company More Than have appointed new media agencies under contracts that they say have them working more closely with their agencies than before.
Creature of London, the seven-year old indie agency, has set up a separately-branded strategic consultancy to sell business advice where the answer is not marketing.
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