Mar
26
IPA to introduce a code of conduct in wake of Top Five email
Posted in: UncategorizedThe IPA is introducing a Code of Conduct for agencies to use in their employment policies on bullying and harassment issues, including objectification.
Mar
26
What keeps Emma de la Fosse roaring with laughter
Posted in: UncategorizedOver the years, Ogilvy & Mather UK’s group chief creative officer has kept her perspective and sanity thanks to her secret work weapon, her colleague Kim Parrett.
Mar
26
NAPA Auto Parts: Caution Channel: Speed Sells Brakes
Posted in: Uncategorized
Caution Channel: Giving fans a reason to love racing’s most hated moments
When yellow flags go up, racing stops and fans become disinterested. NASCAR fans jump to Twitter during boring yellow flag periods since their drivers aren’t actually driving. So, to help them reclaim more racing action, we created the Caution Channel. Each time the universally loathed yellow flags were raised at select events, we pushed out promoted Caution Channel posts with more racing content that fans love straight to their phones.
Mar
26
NAPA Auto Parts: Caution Channel: GIF Car Artist
Posted in: Uncategorized
Caution Channel: Giving fans a reason to love racing’s most hated moments
When yellow flags go up, racing stops and fans become disinterested. NASCAR fans jump to Twitter during boring yellow flag periods since their drivers aren’t actually driving. So, to help them reclaim more racing action, we created the Caution Channel. Each time the universally loathed yellow flags were raised at select events, we pushed out promoted Caution Channel posts with more racing content that fans love straight to their phones.
Mar
26
NAPA Auto Parts: Caution Channel: Left Turns
Posted in: Uncategorized
Caution Channel: Giving fans a reason to love racing’s most hated moments
When yellow flags go up, racing stops and fans become disinterested. NASCAR fans jump to Twitter during boring yellow flag periods since their drivers aren’t actually driving. So, to help them reclaim more racing action, we created the Caution Channel. Each time the universally loathed yellow flags were raised at select events, we pushed out promoted Caution Channel posts with more racing content that fans love straight to their phones.
Mar
26
A Sharp Dresser Gets Instant Wardrobe Upgrades in This Face ID Ad for iPhone X
Posted in: UncategorizedIf you’re looking to make your hip consumerism more seamless, Apple would like you to consider the iPhone X. A new minute-long ad features a casually dressed young man walking through an open-air market with a group of friends. Spotting a booth full of fancy hats, he walks in. Anticipating a purchase, he slides his…
Mar
26
How Direct-to-Consumer Brands Are Tearing Down and Rebuilding the Marketing Scene
Posted in: UncategorizedA recent report released by the Interactive Advertising Bureau (IAB) has marketers on edge. It breaks down the successful digital business strategies made commonplace by direct-to-consumer (DTC) brands like Warby Parker and Casper, whose customer experience-driven product strategy is systematically stifling growth for some of the world’s largest brands. The stakes are high. “Big brands…
Mar
26
GSN Shifts to Traditional Game Show Formats and Scheduling, But Plans Its Own Version of HQ Trivia
Posted in: UncategorizedIn the past couple of years, a revival of the game show genre has swept TV, with shows like Celebrity Family Feud, Match Game, $100,000 Pyramid and Snoop Dogg Presents The Joker’s Wild. And now the craze has expanded to mobile devices, led by game show sensation app HQ Trivia. That’s good news for GSN…
Mar
26
3 Reasons Why B2B Digital Advertising Has Reached the Tipping Point
Posted in: UncategorizedRecently, eMarketer revealed its first business-to-business digital ads forecast, estimating that the space will total $4.6 billion in 2018, up 13 percent from last year’s $4.07 billion. And when comparing this year’s forecast to 2013, B2B digital ad budgets will have grown by 111 percent in only five years. These numbers are important because they…
Mar
26
AFL: Bankstown Bullsharks
Posted in: Uncategorized
The Australian Football League (AFL) with its creative agency Clemenger BBDO Melbourne, has today unveiled the sporting code’s new brand platform, Don’t Believe in Never.
The three stories will be highlighted through short films, featuring Damien Hardwick’s leadership of the Richmond Tigers to the 2017 Toyota AFL Premiership, Sydney Swan Aliir Aliir’s journey from a Kenyan refugee camp to playing in the AFL and Dema a member of the Bankstown Bull Sharks, a multicultural team of teenage schoolgirls in Western Sydney.
Mar
26
AFL: Richmond
Posted in: Uncategorized
The Australian Football League (AFL) with its creative agency Clemenger BBDO Melbourne, has today unveiled the sporting code’s new brand platform, Don’t Believe in Never.
The three stories will be highlighted through short films, featuring Damien Hardwick’s leadership of the Richmond Tigers to the 2017 Toyota AFL Premiership, Sydney Swan Aliir Aliir’s journey from a Kenyan refugee camp to playing in the AFL and Dema a member of the Bankstown Bull Sharks, a multicultural team of teenage schoolgirls in Western Sydney.
Mar
26
AFL: Aliir Aliir
Posted in: Uncategorized
The Australian Football League (AFL) with its creative agency Clemenger BBDO Melbourne, has today unveiled the sporting code’s new brand platform, Don’t Believe in Never.
The three stories will be highlighted through short films, featuring Damien Hardwick’s leadership of the Richmond Tigers to the 2017 Toyota AFL Premiership, Sydney Swan Aliir Aliir’s journey from a Kenyan refugee camp to playing in the AFL and Dema a member of the Bankstown Bull Sharks, a multicultural team of teenage schoolgirls in Western Sydney.
Mar
26
What Brands Can Learn From HQ Trivia
Posted in: UncategorizedLove it or hate it, HQ Trivia is a phenomenon. Created by Vine co-founders Rus Yusupov and Colin Kroll, the application blends entertainment and trivia to deliver live interactive content to an audience of anywhere between 500,000 and 2 million viewers per broadcast. Even with a valuation of more than $100 million, at the center…
Mar
26
Usuários descobrem que Facebook também salva SMSs e ligações telefônicas
Posted in: Uncategorized
Descoberta foi feita no meio do turbilhão do caso do Cambridge Analytica, que está levando milhares de usuários a excluírem suas contas da rede social
O post Usuários descobrem que Facebook também salva SMSs e ligações telefônicas apareceu primeiro em B9.
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