Mar
26
Victoria: Zafo
Posted in: Uncategorized
Mar
26
Pouco Pixel 114 – Programa Cultural
Posted in: Uncategorized
Junto com o video game, nasceu o video game educativo. Adriano Brandão e Danilo Silvestre relembram as iniciativas mais famosas de levar os jogos eletrônicos às salas de aula e discutem: pedagogia videogamística realmente funciona ou é só uma artimanha para arrancar dinheiro de pais preocupados? “Age of Empires” e “Assassin’s Creed” conseguem ensinar história para alguém? Quais os méritos de jogos …
O post Pouco Pixel 114 – Programa Cultural apareceu primeiro em B9.
Mar
26
Naruhodo #123 – O que é e como funciona o sonho lúcido?
Posted in: Uncategorized
Os chamados “sonhadores lúcidos” normalmente descrevem seus sonhos como animados, coloridos e fantásticos. Muitos comparam esses sonhos a uma experiência espiritual e dizem que o fato mudou a percepção em relação ao mundo em que vivem. Mas, afinal, o que é sonho lúcido? E como ele funciona? Confira no papo entre o leigo curioso, Ken …
O post Naruhodo #123 – O que é e como funciona o sonho lúcido? apareceu primeiro em B9.
Mar
26
Netflix está proibida de concorrer no Festival de Cannes
Posted in: Uncategorized
Plataforma não poderá inscrever suas produções para a Palma de Ouro
O post Netflix está proibida de concorrer no Festival de Cannes apareceu primeiro em B9.
Mar
26
What’s Cooking in That Egg Spoon? A Bite-Size Culture War
Posted in: UncategorizedWhen the chef Alice Waters deployed her new utensil on ‘60 Minutes,’ she touched off a tempest that still resounds with charges of elitism and sexism.
Mar
26
Exclusive: WPP tapped Cambridge Analytica to go after Army's ad business
Posted in: Uncategorized
The data firm of the hour, Cambridge Analytica, also had interactions with at least one advertising agency, Ad Age has learned.
WPP teamed up with the controversial company in a bid to win the U.S. Army’s ad business, according to people familiar with the situation.
The Army is undergoing an agency review for its account, with agency holding-company giants WPP, Omnicom and Interpublic Group in contention. Interpublic’s McCann has been handling the account for years, but its contract is up in September.
Mar
26
After ‘Presenting’ the World Series, YouTube TV Will Do the Same for the NBA Finals
Posted in: UncategorizedYouTube TV didn’t even exist a year ago. But just 11 months since its April launch, the live TV streaming service has already secured deals to become the first presenting partner of half of the country’s four biggest professional sports leagues. The live TV streaming service announced today that it will “present” this year’s NBA…
Mar
26
How Brands Can Use Psychology to Improve Marketing Techniques
Posted in: UncategorizedIn a saturated world of brand choices, it’s increasingly difficult to stand out and create memorable customer experiences. While there is no doubt that the brand landscape will continue to balloon in coming years, one thing that won’t change is human psychology and the principles that drive our interactions with brands every day. Understanding the…
Mar
26
FTC confirms it is probing Facebook
Posted in: Uncategorized
The Federal Trade Commission confirmed it is conducting an investigation into Facebook’s privacy practices.
“The FTC is firmly and fully committed to using all of its tools to protect the privacy of consumers,” Tom Pahl, the acting director of the FTC’s Bureau of Consumer Protection said in an emailed statement Monday.
The FTC investigation, which was reported by Bloomberg last week, is focused on whether Facebook violated terms of a 2011 consent decree over its handling of personal user data that was transferred to Cambridge Analytica without users’ knowledge, according to a person familiar with the matter.
Mar
26
Why media agencies will evolve away from online ad buying and towards consulting
Posted in: UncategorizedCurrently, around 43% of media agencies view their primary duty as buying media on Google and Facebook, something they do not see themselves doing in five years, a recent study found.
Mar
26
McDonald's, OMD, MediaCom and Nike claim top Gunn Media 100 accolades
Posted in: UncategorizedThe Gunn Report has recognised a McDonald’s campaign by OMD as top for media excellence, while MediaCom was named as the top agency and Nike was crowned the leading brand.
Mar
26
WPP, Omnicom restructure agency set-ups for Johnson & Johnson
Posted in: UncategorizedOmnicom’s Velocity and WPP’s Neighborhood are new networks supporting J&J.
Mar
26
IBM Watson and Kone have given one London escalator a voice on Twitter
Posted in: UncategorizedTo showcase the constant feed of data Kone uses to keep its escalators and lifts functioning, the brand teamed up with hasan & partners to give one of its London escalators a voice on Twitter.
Mar
26
Burger King: Flame Grillism
Posted in: Uncategorized
71% of millennials in the UK responded they have no religion. So, Burger King decided to create a religion with the value millennials share in common – Flame Grilled Whoppers . Flame Grillism is a religion that anyone can join by updating their religious views on Facebook. Simply update and receive a free Flame Grilled Whopper. ?
Mar
26
Schweppes?: From Zero to Hero, 1
Posted in: Uncategorized
With this campaign, created by XXS Amsterdam, Schweppes is on the lookout for people with zero bar experience considering a serious career change to become a professional bartender.
The chosen candidate will be monitored during his training in the new online series ‘From Zero to Bar Hero’ and will be supported by several experts in the field. XXS Amsterdam created the campaign for Schweppes. The campaign kicked off last week during Amsterdam Cocktail Week with recruitment posters all over the city. The posters read messages like “For those who think sex on the beach is sex on the beach” and “For those who think bloody mary is a horror movie”.
They address the perfect candidate: amateurs who never heard of these cocktail names.
With this campaign Schweppes pays homage to the craftsmanship of bartending. Not by placing a professional bartender in the spotlights,
but by zooming in on the intensive process of an inexperienced person who is learning the craft of bartending.
A perspective which closely follows Schweppes ‘acquired taste’ beliefs: the best things in life are acquired, not given.
The carefully selected ‘Zero’ will be followed throughout his training while becoming ‘Bar Hero’. He will be mentored by Tess Posthumus (world’s best female bartender). The online series is expected to go live in May on Schweppes.nl and the brand’s several social media channels.
Mar
26
Schweppes?: From Zero to Hero, 2
Posted in: Uncategorized
With this campaign, created by XXS Amsterdam, Schweppes is on the lookout for people with zero bar experience considering a serious career change to become a professional bartender.
The chosen candidate will be monitored during his training in the new online series ‘From Zero to Bar Hero’ and will be supported by several experts in the field. XXS Amsterdam created the campaign for Schweppes. The campaign kicked off last week during Amsterdam Cocktail Week with recruitment posters all over the city. The posters read messages like “For those who think sex on the beach is sex on the beach” and “For those who think bloody mary is a horror movie”.
They address the perfect candidate: amateurs who never heard of these cocktail names.
With this campaign Schweppes pays homage to the craftsmanship of bartending. Not by placing a professional bartender in the spotlights,
but by zooming in on the intensive process of an inexperienced person who is learning the craft of bartending.
A perspective which closely follows Schweppes ‘acquired taste’ beliefs: the best things in life are acquired, not given.
The carefully selected ‘Zero’ will be followed throughout his training while becoming ‘Bar Hero’. He will be mentored by Tess Posthumus (world’s best female bartender). The online series is expected to go live in May on Schweppes.nl and the brand’s several social media channels.
Mar
26
Schweppes?: From Zero to Hero, 3
Posted in: Uncategorized
With this campaign, created by XXS Amsterdam, Schweppes is on the lookout for people with zero bar experience considering a serious career change to become a professional bartender.
The chosen candidate will be monitored during his training in the new online series ‘From Zero to Bar Hero’ and will be supported by several experts in the field. XXS Amsterdam created the campaign for Schweppes. The campaign kicked off last week during Amsterdam Cocktail Week with recruitment posters all over the city. The posters read messages like “For those who think sex on the beach is sex on the beach” and “For those who think bloody mary is a horror movie”.
They address the perfect candidate: amateurs who never heard of these cocktail names.
With this campaign Schweppes pays homage to the craftsmanship of bartending. Not by placing a professional bartender in the spotlights,
but by zooming in on the intensive process of an inexperienced person who is learning the craft of bartending.
A perspective which closely follows Schweppes ‘acquired taste’ beliefs: the best things in life are acquired, not given.
The carefully selected ‘Zero’ will be followed throughout his training while becoming ‘Bar Hero’. He will be mentored by Tess Posthumus (world’s best female bartender). The online series is expected to go live in May on Schweppes.nl and the brand’s several social media channels.
Mar
26
Schweppes?: From Zero to Hero, 4
Posted in: Uncategorized
With this campaign, created by XXS Amsterdam, Schweppes is on the lookout for people with zero bar experience considering a serious career change to become a professional bartender.
The chosen candidate will be monitored during his training in the new online series ‘From Zero to Bar Hero’ and will be supported by several experts in the field. XXS Amsterdam created the campaign for Schweppes. The campaign kicked off last week during Amsterdam Cocktail Week with recruitment posters all over the city. The posters read messages like “For those who think sex on the beach is sex on the beach” and “For those who think bloody mary is a horror movie”.
They address the perfect candidate: amateurs who never heard of these cocktail names.
With this campaign Schweppes pays homage to the craftsmanship of bartending. Not by placing a professional bartender in the spotlights,
but by zooming in on the intensive process of an inexperienced person who is learning the craft of bartending.
A perspective which closely follows Schweppes ‘acquired taste’ beliefs: the best things in life are acquired, not given.
The carefully selected ‘Zero’ will be followed throughout his training while becoming ‘Bar Hero’. He will be mentored by Tess Posthumus (world’s best female bartender). The online series is expected to go live in May on Schweppes.nl and the brand’s several social media channels.
Mar
26
Nothing but net: YouTube TV dials in NBA Finals sponsorship
Posted in: Uncategorized
The National Basketball Association this afternoon will announce it has lined up the first presenting partner of the spring NBA Finals, inking YouTube TV to a multiyear deal. It includes in-game commercial spots, call-outs and the YouTube logo on the court and throughout participating arenas.
This marks the second high-end sports championship YouTube TV has aligned itself with, coming on the heels of its presenting sponsorship of the 2017 World Series. Now available in 94 markets, including each of the top 50 DMAs, YouTube TV reportedly has notched north of 300,000 subscribers since it first launched a year ago.
In hitching its wagon to the NBA Finals, YouTube TV is all but guaranteed to reach some of the year’s biggest, most engaged live audiences. According to Nielsen live-plus-same-day data, the deciding Game 5 of the 2017 Warriors-Cavs series on ABC averaged 24.5 million viewers and a 13.5 household rating, making it the year’s 23rd most-watched and highest-rated TV broadcast.
Mar
26
Home Office "_#knifefree" by FCB Inferno
Posted in: UncategorizedIndividuals share real-life stories of the consequences they have endured from carrying a knife and the catalyst that led them to put down their knives in this campaign for the Home Office.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.