Skate parks and skate brands attract skaters, but also people who have bad attitudes. People who often cause trouble and get into fights. That’s why we created a campaign for the Copenhagen based skate brand ALIS encouraging people to enjoy skating and to spread good vibes in the parks and within the skate community. And to aspire wearers of ALIS not to be part of hateful culture.
Skate parks and skate brands attract skaters, but also people who have bad attitudes. People who often cause trouble and get into fights. That’s why we created a campaign for the Copenhagen based skate brand ALIS encouraging people to enjoy skating and to spread good vibes in the parks and within the skate community. And to aspire wearers of ALIS not to be part of hateful culture.
Com edição maior, Lollapalooza 2018 tem poucos erros na organização e oferece diversidade de lineup e público
O post Lollapalooza Brasil 2018: ainda maior, festival agrada ao explorar os gostos de seu público apareceu primeiro em B9.
Segundo a empresa, mudança visa colocar marca na era digital
O post Santander muda logo e identidade para se mostrar mais moderno apareceu primeiro em B9.
Facebook provided some clarification to debunk reports that it was logging its users’ calling and texting histories without their permission. The social network reinforced in a Newsroom post that the ability to import non-Facebook contacts into its Messenger application is strictly an opt-in choice for users, and that it can be turned off at any…
Facebook announced Monday that it was expanding its emphasis on local news in News Feed to all countries and all languages. In late January, the social network revealed a tweak to its News Feed algorithm to–in the words of CEO Mark Zuckerberg–“prioritize news that is trustworthy, informative and local.” Facebook head of news product Alex…
It’s not always easy to pinpoint what type of content resonates with consumers–especially if you’re the one creating it. That’s where Nielsen consumer neuroscience comes in: With its eye-tracking technology and biometric devices, the company can actually capture sensory information of what a person finds interesting. Two Adweek reporters tried out the technology on the…
Twitter is joining Facebook and Google in banning advertisements for initial coin offerings and token sales on its social-media platform.
“Advertisement of Initial Coin Offerings (ICOs) and token sales will be prohibited globally,” a Twitter representative said in an emailed statement Monday. “We know that this type of content is often associated with deception and fraud, both organic and paid, and are proactively implementing a number of signals to prevent these types of accounts from engaging with others in a deceptive manner.”
The decision comes after Facebook banned cryptocurrency ads in January and Alphabet Inc.’s Google said it would ban such ads starting in June, as part of a broader effort to crack down on deceptive and misleading advertising on their platforms. Social-media platforms are keeping cryptos away as regulators cast an increasingly wary eye on the sector globally.
Canary Islands surprised 100 million Europeans during the Korea Games with an innovative campaign devised by DEC BBDO.
This high-impact campaign in ten key markets earned the Canary Islands fifth place in the ranking of the world’s-most-commented destinations on social networks.
There are an infinite number of reasons a Corona gets its lime. The new work is about the ways we connect with each other. And the Coronas that get their limes because of it.
The CBS show had its best ratings since a 2008 segment with Barack and Michelle Obama — drawing two million more than its 2016 Trump interview.
Meanwhile, Waithe has been soaking up the love, retweeting some of the many ecstatic reactions to her cover, including:
And as of this writing the pinnned tweet on Waithe’s Twitter account is an expression of gratitudeaccompanied by some rather excellent and elaborate hashtags:
Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time over the weekend.
A few highlights: McDonald’s brings back its retired grandma characterthe one who approves of the fast feeder’s chicken tendersand shares yet another way she uses her free time (the free time she doesn’t have to spend cooking). Set designer Ari Goodrich says that “Dropbox is a part of my studio. It’s the place that my whole team can have everything in one spot.” And a family in search of a home rental faces a series of “unwelcome mats”until Apartments.com comes to the rescue, with a little help from Jeff Goldblum.
Research has shown that workforce diversity leads to higher levels of innovation and creativity as a richer range of perspectives and life experiences are brought to bear. In an industry that exists to create deep, compelling consumer connections, it strikes me as a strategic imperative for our industry to ensure our staff is composed of…
YouTube viewers have to sit through 30-second ads on videos from the site’s biggest partners despite the ban on the long-form commercials.
YouTube video clips in shows from NBCUniversal, Viacom, Turner and other networks still run some 30-second pre-roll ads, even though the Google-owned site said it would stop serving them. Brands, including Time Warner, Verizon and GMC have been among the big ad spenders still running the longer spots.
Early last year, Google announced it would stop showing 30-second ads that don’t have skip buttons, because viewers generally hate the lengthy intrusion, and instead it would push 20-, 15- and six-second ads. The change took affect in January.
Heineken Light is on the defensive over new ads that use the tagline “sometimes lighter is better,” after they were deemed racist by Chance the Rapper.
In a message on Twitter, where he has more than 7 million followers, the artist held up one of the ads as an example of how, in his view, marketers sometimes don’t mind getting called racist:
I think some companies are purposely putting out noticably racist ads so they can get more views. And that shit racist/bogus so I guess I shouldn’t help by posting about it. But I gotta just say tho. The “sometimes lighter is better” Hienekin commercial is terribly racist omg
Warning signs about climate change abound in MullenLowe’s simple but potent campaign for Conservation International in Colombia. Using footage from recent catastrophic storms, the spot below eschews images of destruction from hurricanes and tsunamis to focus on a familiar red-and-white symbol. Wind-blasted and rain-soaked, this particular traffic sign’s message, in such stormy context, takes on…
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