Adweek Celebrates Trail-Blazing CMTOs Leading the Charge on Digital Transformation

On March 15, Adweek honored some of the top trail-blazing marketers at R/GA in New York. The event, which was sponsored by RTL Adconnect, marked Adweek’s second-annual ceremony celebrating the new class of executives in the industry: the CMTOs. Check out the best shots from the day, as well as Adweek’s upcoming events, if you…

This Unconventional Business Invention Firm Answers the Question ‘What Next?’

When Rei Inamoto and Rem Reynolds launched Inamoto & Co. in February 2016, the shop didn’t fit in the existing nomenclature, so they called it a business invention firm, positioned “somewhere in between a consultancy, innovation firm and an agency,” explained Inamoto. Early on, the pair decided to eschew traditional advertising to focus on clients’…

How Much Data Collection Is Too Much? Inside the Murky World of Predictive Analytics

Facebook’s 2.1 billion monthly active users likely had some notion the information they share on the network is mined for ad targeting. However, news of Cambridge Analytica accessing data from the accounts of not just those who downloaded a personality prediction app, but also “friends who had their privacy settings set to allow it,” likely…

Marina Filippelli’s Work Channels Her Experience as a Latina Mother and Former Producer

Marina Filippelli’s first stint at multicultural agency Orc? was also her first job in advertising while she was in college. “I was an intern, and then made my way around different departments [while] going to school at night,” she said. “Then I thought, ‘It’s going to take me about 10 years to get my degree…

Siaya: Georges Ravenberg

Video of Siaya: Georges

Siaya: Bob Paterson

Video of Siaya: Bob Paterson

Q&A: Larry Pluimer, CEO of the Agency Cracking Amazon’s Algorithm

After working at Amazon for a couple of years, Larry Pluimer realized there was a disconnect between brands and Amazon in terms of what’s required to be successful on the platform. That’s exactly what prompted him to start Seattle-based agency Indigitous in 2010, which has since helped clients like BlenderBottle, Gu Energy and Therm-a-Rest navigate…

Ramboll: Engineering for Life – Billboard for Birds

Video of Engineering for Life – Birds Interact with Billboard Ad

Microsoft: Behind the Surface

Meet Kanji, a 17-years old aspiring fashion designer and one of the boldest style icon of Harajuku. A film for Microsoft Surface: With the mission statement “We believe in what people make possible”, we want to showcase an inspiring personality that challenges the „impossible“ in their respective field.

Video of Behind The Surface

Roladin: The Kfafganya

Hanukkah (the Jewish Christmas) is well known for its traditional holiday doughnut, the… Sufganiyah. Roladin, Israel’s no. 1 patisserie & bakery chain is well known for its special Sufganiyot collection This fact made Roladin inseparable from Hanukkah.

In order to maintain this leadership and to empower this perception Roladin came up with a new complementary product: The Kfafganya The new way to eat a Sufganiyah.

Kfafganya – A combination of two words in Hebrew: Glove and Sufganiyah.

Video of ROLADIN PRESENTS – THE KFAFGANIYAH

Thomas Henry: Mosquitonic

Mosquitonic Transforms Leftover Tonic Water into Mosquito Repellent.

Video of Mosquitonic

Getinge: The Walk

Getinge, the global MedTech company, just launched its first ever global campaign, ‘Together as One’. The brand film is about Getinge and their customers, saving lives by working together as one. The film is about the teamwork, passion and expertise that lead up to “The Walk” – that moment when the surgeon, with the weight of somebody’s life on his shoulders, has to walk from the operating room to the waiting room to inform the family of the outcome.

Video of The Walk

How Facebook Is Fighting Back Against Financial Scams

Facebook is turning to machine learning to help protect its users from financial scams and the fake accounts that spread them, saying that it took action against more than 500,000 accounts in March. Product manager Scott Dickens explained in a note that the social network is using previously confirmed scams to help train its machine…

The National Gallery of Prague Is Using VR to Introduce the Blind to Iconic Sculptures

“No touching!” The phrase is the bane of many children who find themselves in museums meant to teach them how to appreciate art … but instead teach them they’re bulls in china shops. This must be all the more frustrating for the blind, who mostly can’t conceive of the art at all if they can’t…

Ad research association wants new privacy rules after Cambridge Analytica


The ad industry’s chief research group wants new guidelines to protect consumer privacy following the allegations that Cambridge Analytica misused Facebook data on 50 million people.

Advertising Research Foundation CEO Scott McDonald plans to call for the new guidelines on data privacy and protection at the group’s ConsumerXScience event Wednesday morning in New York. The group is also looking into rescinding a top honor it gave the data firm last year for the very work in question.

Cambridge Analytica won the Gold Award in the big data category in last year’s David Ogilvy Awards for its “Make America Number One” campaign.

Continue reading at AdAge.com

San Francisco Giants: If I Weren’t a Player: Crawford: The Professional Fan

If Brandon Crawford weren’t a player, he’d be the associate manager of a local health food store and a die-hard SF baseball fan.

Video of Crawford: The Professional Fan

San Francisco Giants: If I Weren’t a Player: Panik: A Disrupter At Second

If Brandon Crawford weren’t a player, he’d be the associate manager of a local health food store and a die-hard SF baseball fan.

Video of Panik: A Disrupter At Second

San Francisco Giants: If I Weren’t a Player: Pence: An Artist in the Outfield

If Brandon Crawford weren’t a player, he’d be the associate manager of a local health food store and a die-hard SF baseball fan.

Video of Pence: An Artist In The Outfield

San Francisco Giants: If I Weren’t a Player: Posey: The Man Behind the Plate

If Brandon Crawford weren’t a player, he’d be the associate manager of a local health food store and a die-hard SF baseball fan.

Video of Posey: The Man Behind The Plate

Alis: Less Hate – More Skate, 1

Alis Print Ad - Less Hate – More Skate, 1

Skate parks and skate brands attract skaters, but also people who have bad attitudes. People who often cause trouble and get into fights. That’s why we created a campaign for the Copenhagen based skate brand ALIS encouraging people to enjoy skating and to spread good vibes in the parks and within the skate community. And to aspire wearers of ALIS not to be part of hateful culture.