Hasta La Creative!

Over the years, ABC has been able to use its May upfront event to ignite enthusiasm among buyers for new shows like Modern Family and Designated Survivor, both of which built buzz after the network screened all or some of its pilot for the Lincoln Center audience. But other times, the network’s upfront presentation has…

The focus over the past year on improving brand safety online has reduced risk for brands in the UK from 13.1% in the first half of 2017 to 12.2% in the latter part of the year.

(TrendHunter.com) Westfalia is known for its conversion of Volkswagen vehicles into touring vans, but the German van conversion experts are now looking to broaden their horizons into camper vans with the introduction…

(TrendHunter.com) Designer Mailko Kurogouchi embraced traditional Japanese fashion for Mame’s Ready-to-Wear Fall 2018 collection. The capsule features a heavy use of silk fabrics, intricate embroideries, kimono…

Brooklyn-based media and marketing conglomerate Vice has officially named longtime Havas and Vivendi executive Dominique Delport as its new global chief revenue officer and president of international operations. Variety first reported last week that Delport was in talks to join the company as “chief of international,” and an internal memo from Havas CEO and chairman…

A celebration of the feeling of home is the central theme of this Channel 5 campaign, which is bought to life with beautifully-shot cinematic films starring real people and celebrities including Tony Robinson and Ben Fogle.

360i today announced it’s getting rid of the chief marketing officer role and transitioning Abbey Klaassen, who has held that title since 2015, into a new position as president of its New York office. The shift means Klaassen will now spearhead the strategic decisions, growth and culture of the agency’s flagship office, which is home…

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Heineken’s getting criticized for a beer ad with the tagline “sometimes, lighter is better.” Chance the Rapper took up the issue on Twitter, saying he fond the spot “terribly racist,” and actress Gabrielle Union posted the commercial with a line of puzzled-looking emojis. It’s a light beer, which explains the tagline. What bothered some people was the interplay between the tagline and the images on the screen. As Ad Age’s E.J. Schultz writes, the commercial

“shows a bartender sliding a Heineken Light down a bar to a woman who appears dissatisfied with her glass of wine. The beer passes several dark-skinned bar-goers before reaching the woman, who has lighter skin than some of the other patrons.”

Meanwhile, the message “sometimes, lighter is better” flashes on the screen. One Twitter user wrote: “Damn. That’s not even subliminal, that’s overt.” Others said they didn’t see racism, just an ad for light beer. As Schultz writes, this was Heineken’s response: “While we feel the ad is referencing our Heineken Light beerwe missed the mark, are taking the feedback to heart and will use this to influence future campaigns.”

Continue reading at AdAge.com

Ted Baker, the high street fashion retailer, has created a pop-up in east London to launch its latest collection ‘Colour by numbers’.

The 9-5 is not for everyone; it certainly was never going to be enough for Sophie Radcliffe, who quit her job in order to follow her passion, not be a slave to somebody else’s schedule.