Hasta La Creative!

(TrendHunter.com) These DIY artisan food innovations range from mason jar butter churns to gourmet hot sauce kits. Those seeking to create gourmet-inspired recipes at home and at a fraction of the price will fall in…

The two-year relationship between Pizza Hut and its creative agency of record, Droga5, will end in June, Adweek confirmed today. “Pizza Hut and Droga5 have mutually agreed to part ways,” a Droga5 spokesperson said in a statement. “We are proud of the work produced together. The companies will continue to work together through June 2018.”…

In good news, women account for nearly half of the top marketing roles at major companies, including in the banking and financial services sectors, where there are more women leaders than men, according to a new report from the Association of National Advertisers. But companies remain woefully behind when it comes to promoting people of color to top marketing jobs.

The ANA’s first annual “CMO scorecard” tallies the makeup of CMO or CMO-equivalent roles at its 747 client-side members companies, which ranges from Apple to Verizon. The report found a gender breakdown of 45 percent female to 55 percent male. But only 13 percent of the top jobs are held by people of color, including 5 percent Asian, 5 percent Hispanic/Latin and 3 percent black.

That means that the leadership overseeing marketing budgets at the nation’s largest and most influential companies is more white than the general population. Black people comprised 13.3 percent of the total U.S. population as of July 1, according to the U.S. Census Bureau. The general population is 17.8 percent Hispanic and 5.7 percent Asian.

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Facebook, Twitter and Instagram users believe the children are the present, as the 2018 Kids’ Choice Awards on Nickelodeon dominated the Nielsen Social Content Ratings for the week of March 19. The awards show tallied 7.953 million interactions across the three social networks, far outdistancing the two World Wrestling Entertainment offerings from USA Network that…

Novidades têm cães-guia, usuários de cadeiras de rodas, ouvido com aparelho auditivo e mais

O post Apple adiciona novos emojis que representam usuários com deficiências apareceu primeiro em B9.

The right-wing website is taking a cue from one of its foes — the mainstream media — and sponsoring a town-hall event in suburban New Orleans next month.

Agencies aren’t the only one struggling with diversity issues. The Association of National Advertisers (ANA) announced the finding of its inaugural “Scorecard” evaluating diversity among chief marketing officers of its client-side members at its Brand Masters Conference in Dana Point, Calif. today and while the findings suggest some progress with gender diversity, ethnic diversity lags…

“There’s not much question that this could very easily be viewed as offensive, depending on someone’s lens to the world,” says Islam, whose previous agency experience includes working on MillerCoors brands. “You have to be cognizant of not just what your intent is, but you have to be cognizant of people’s mindset and the state of the world we are living in right now, and the context in which stuff is being consumed.”

“We are in a hyper-sensitive racial environment right now,” he says.

Chance the Rapper tweeted about the ad while accusing some companies of “purposely putting out noticably racist ads so they can get more views.” (To be sure, the Heineken Light ad has drawn widespread media coverage, ranging from USA Today to BBC, but much of the attention was sparked by his tweet.) His charge drew a range of reaction from followers:

Continue reading at AdAge.com