Hasta La Creative!

Social marketing agency The Social Chain Group has fully acquired influencer agency Glow Artists for a “six-figure sum” in cash.

Adam & Eve/DDB’s successful capture of the prestigious Camelot account shows the agency is still up for the fight.

When militants seized the Philippine city of Marawi last year, thousands of residents were forced from their homes to avoid the fighting. The government retook the city, but not before many lives were changedincluding those of mothers who gave birth while displaced. For an annual “National Breakfast Day” promotion in which it tries to showcase uplifting stories, McDonald’s Philippines and a journalist visited the evacuees, or “bakwit,” for a video that appears among promotions for shoes, smartphones and Persil ProClean on this week’s Viral Video Chart.

As always, the rankings below reflect both organic views initiatied by curious viewers and paid advertising online. Previews for movies and video games are excluded so they don’t overwhelm the chart.

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Casual dining restaurants (CDRs) are in a transition. The trials and tribulations that have tested the retail market, like over-retailing sparking more competition and the rise of e-commerce such as with online orderingare beginning to present complex challenges for restaurants trying to turn tables. The time is now for brands to re-evaluate retention strategies for today’s consumers.

Brand loyalty is coveted by all marketers, and even more challenging to attain in the restaurant space that’s often subject to wavering consumer tastes. To better understand what inspires strong loyalty, we looked at the top 50 casual dining restaurants in the U.S., to highlight trends and commonalities between some of the country’s most beloved chains.

Our unique understanding of where people go in the real world gives us the ability to analyze foot traffic patterns and dining trends from our nationally representative group of U.S. consumers who make up our always-on foot traffic panel. To determine who is winning when it comes to attracting loyal visitors, we define loyalty by four key metrics: visit frequency (the average number of visits per diner within a year,) market penetration (the regional percentage of all casual dining diners who visited the chain within a year), share of wallet (the percentage of the consumer’s total visits that a particular chain captures within a year,) and fanaticism threshold (the number of visits within a year required for a customer to be within the top 1% of customers who visit a particular chain, on a scale of 1 to 50.)

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Netflix Inc. has turned heads in Hollywood by spending billions of dollars to lure filmmakers and viewers from rival TV networks. But it’s also frustrated competitors in a less-public way: by poaching talent and driving up pay.

The streaming giant has lured scores of defectors by offering big increases in compensation. Recruits are securing as much as double their pay, including stock and other benefits, people familiar with the matter say.

With $10 billion for programming and marketing this yearand a stock that’s vying again to lead the S&P 500Los Gatos, California-based Netflix is upending the way people get paid in Hollywood. TV networks and studios are struggling to keep up with a rival who will spend $300 million on a top producer like Ryan Murphy and pay lavishly further down the food chain.

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Harry Bernstein’s phone will soon be buzzing like crazy. That’s because the Havas New York chief creative officer is brazenly pasting the number on ads in New York City and on 14 college campuses around the country, urging aspiring ad pros to text him directly for a shot at an agency internship this summer. The…

“America runs on Dunkin'” may be a decade-old hyperbolic slogan, but it’s about to become quite literal–for a few thousand people, anyway. Dunkin’ Donuts has joined the fray of brands branching out into apparel with its new, limited-edition line of running shoes created in partnership with fellow Boston-based brand Saucony. The Saucony X Dunkin’ Kinvara…

Casual dining restaurants (CDRs) are in a transition. The trials and tribulations that have tested the retail market, like over-retailing sparking more competition and the rise of e-commerce such as with online orderingare beginning to present complex challenges for restaurants trying to turn tables. The time is now for brands to re-evaluate retention strategies for today’s consumers.

Brand loyalty is coveted by all marketers, and even more challenging to attain in the restaurant space that’s often subject to wavering consumer tastes. To better understand what inspires strong loyalty, we looked at the top 50 casual dining restaurants in the U.S., to highlight trends and commonalities between some of the country’s most beloved chains.

Our unique understanding of where people go in the real world gives us the ability to analyze foot traffic patterns and dining trends from our nationally representative group of U.S. consumers who make up our always-on foot traffic panel. To determine who is winning when it comes to attracting loyal visitors, we define loyalty by four key metrics: visit frequency (the average number of visits per diner within a year,) market penetration (the regional percentage of all casual dining diners who visited the chain within a year), share of wallet (the percentage of the consumer’s total visits that a particular chain captures within a year,) and fanaticism threshold (the number of visits within a year required for a customer to be within the top 1% of customers who visit a particular chain, on a scale of 1 to 50.)

Continue reading at AdAge.com