MullenLowe U.S. announced today the appointment of Kelly Fredrickson to president of its flagship Boston office. Fredrickson comes from Bank of America, where she most recently served as senior vice president and channel marketing executive. In that role, she oversaw advertising programming and agency management, as well as led strategy and creative across all marketing…
The Theater at Madison Square Garden is getting a new name. The 5,600 seat theater will now be known as The Hulu Theater at Madison Square Garden as part of a marketing deal that Hulu has inked with Madison Square Garden. “This new relationship gives us a unique presence in one of the largest and…
When your job is to transport thousands of dollars of cash every day in an armored truck, your thoughts probably turn pretty frequently to issues of personal finance. Perhaps you even daydream about stealing the truck. One day, just possibly, you decide to do just that–surprising your suddenly horrified co-driver, who figured you’d been kidding…
Sir Martin Sorrell has admitted WPP is facing both cyclical and structural pressures and has cut its long-term earnings growth target, sending the shares down as much as 14%.
(TrendHunter.com) Humor is often used as a marketing tactic to build brand awareness and loyalty, and these examples of March 2018 humor trends showcase the diverse ways in which companies are making consumers laugh….
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-RAPP global CEO Marco Scognamiglio makes a case against job-hopping.
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-Havas U.K. added a trio of senior hires to its creative, digital and production leadership teams.
-Roast and Kitty founder and CEO Ollie Bishop argues that a strong company culture can be the key to success.
On March 15, Budweiser is bringing its Country Club experience–featuring outdoor games, a popup shop and custom leather koozies–to South by Southwest for the the first single-sponsor showcase dedicated to country music. Country music acts like Old Crow Medicine Show, Kane Brown and Elle King will perform the stage at Fair Market in Austin, Texas….
BARCELONA, Spain–While Mobile World Congress has been largely about phones and 5G, the conference has debuted some of the platforms that all this next-gen tech will power. Platforms that allow chatbots and the tech firms that make them have used the massive global trade show to unveil updates for their messaging apps. For example, Facebook…
O2 has launched out-of-home poster ads asking if motorists are feeling “stuck”, in the week when much of the UK has ground to a halt due to snowstorms and sub-zero temperatures.
Like many cable networks, CMT jumped on the scripted bandwagon a few years ago. However, while acquiring Nashville after ABC canceled it in 2016 gave the network a ratings boost, its original scripted shows Still the King and Sun Records didn’t connect with audiences, so CMT will be jumping off the wagon once Nashville’s series…
Facebook’s ads work. But if you’ve been following the story of the biggest case in the court of public opinion right now, Facebook v. Democracy (aka, the 2016 election), you might believe the social giant’s ads, well, don’t. Which is weird. Because they totally do. In mid-February, on the day special counsel Robert Mueller dropped…
From a brand marketing perspective, the value in social media isn’t your ability to publish content and share it with followers. The true value is reaped when customers organically advocate for your brand without much prompting on your part. In other words, the power of social media lies in word-of-mouth marketing. But what’s the secret…
Traditional retail might be struggling, but digital native brands like Everlane, a clothing company, and Casper, a mattress startup, are showing that there’s still room to reimagine the in-store experience. Both companies are opening brick-and-mortar stores; Casper’s first in New York and Everlane’s second in San Francisco. The two companies join other digital retail brands…
You’d think that the creation of yet another division would be the last thing WPP needs.
(TrendHunter.com) France-based studio Aum Architects created the La Mira Ra House in the South of France, with a solid and raw concrete base that can be seen throughout the entire home. By using local stone and…
(TrendHunter.com) The ‘LAY’ organizer comes as a stylish yet inherently functional piece of equipment for the modern desk that will enable users to maintain a clean workstation without sacrificing any…
WPP suffered the worst stock slump since 1999 after Chief Executive Officer Martin Sorrell slashed the profit outlook and predicted a year of no growth, giving already jittery investors another reminder that the advertising industry is undergoing its most dramatic upheaval in decades.
Long-term earnings growth will be as little as 5 percent and twice that at best, compared with a prediction of as much as 15 percent previously. The year got off to a “slow start,” WPP said, continuing a trend from 2017 that saw flat margins and sales. Investors responded by pushing the shares down as much as 15 percent, briefly prompting a stock suspension.
“There’s a real sense of shock and awe at what’s happened to his business model,” said Alex DeGroote, media analyst at Cenkos Securities. “This is a stark reminder of the significant challenges WPP faces.”
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