Hasta La Creative!

Outdoor, Print
Coca-Cola

Over the last year, the Middle East has been undergoing a huge cultural shift, with Saudi Arabia lifting a 35-year ban on cinemas, a 7-year ban on concerts, and allowing women to enter stadiums for the very first time. Coca-Cola has always been an integral part of enjoying sports and entertainment around the world, so the team decided to reinforce that by showing people the indescribable feeling of being part of the crowd at these huge cultural gatherings. It’s a feeling that some people may not have felt in a while, but one that is as familiar as the taste of Coca-Cola.

Advertising Agency:Memac Ogilvy, Dubai, United Arab Emirates
Chief Creative Officer:Paul Shearer
Executive Creative Director:Ramzi Moutran
Creative Director:Sascha Kuntze
Art Director:Hugo Rochette
Copywriter:Aditya Hariharan
Photographer:Daniel Botezatu, Jelena Jankovic
Retoucher:Litematter, Ramadan Ibrahim
Business Director:Tarek Shawki
Senior Account Manager:Amy ElAskary
Marketing Manager:Effie Kontopolou
Imc Manager:Islam Eldessouky
Media:Sherif Ghanem
Connections Manager:Sherif Ghanem

Film
ASICS

Advertising Agency:Saatchi & Saatchi, Los Angeles, USA
Audio Post Production Studio:Eleven
Mixer:Ben Freer
Sound Designer:Ben Freer, Jordan Meltzer
Assistant Mixer:Andrew Smith
Executive Producer:Melissa Elston
Producer:Maddee Bonniot

Film
New Balance

Advertising Agency:ACE Content, USA
Founder:Justin Barocas
Executive Producer:Justin Barocas
HOP:Carlos Naude
Creative Director:Carlos Naude, Gordon Hull
Account Director:Jared Shulam
Producer:Troy Smith, Josh Goldstein
Production:Identity
Executive Producers:Joe Masi, Alana Hearn
Director:Philip Andelman
DoP:Jody Lee Lipes

Film
Lacoste

Advertising Agency:BETC, Paris, France
Chief Creative Officer:Remi Babinet
Creative Director:Antoine Choque
Copywriters:Céline Mazza, Olivier Aumard
Art Director:Jonathan Baudet-Botella
Ad Assistant:Benoît Ferran
Strategic Planner:Céline Mazza
Head of Activation Strategy:Julien Levêque
Producer:Karine Manzic, Franck Annese
Production Company:ALLSO
Music:Demon

Oystercatchers is setting out to overhaul the client/agency pitch process, with an insistence that only agencies that “truly meet” client criteria will be allowed on to pitches.

Confused.com’s latest ad starring James Corden tries way too hard for a laugh.

(TrendHunter.com) These premium leather gifts are durable, stylish and versatile—offering a sure way to delight a person who relies on good design, vintage fashion or products that are built to last.

Haute…

The biggest U.S. retailer will raise its minimum age restriction for purchase of any firearms and ammunition to 21, following similar moves by Dick’s Sporting Goods.

Dick’s removed assault-style rifles from its namesake stores following the 2012 shooting at Sandy Hook Elementary School, but kept selling them in its Field & Stream stores. On Wednesday, it said it would stop selling such guns at any of its stores and raised the minimum age for buying guns and ammunition to 21.

Walmart in 2015 ended sales of “modern sporting rifles,” including the AR-15 model that was used in the mass murder of 17 students at Marjory Stoneman Douglas High School in Parkland, Florida on Feb. 14, setting off impassioned calls for stricter U.S. gun laws. President Donald Trump broke with his National Rifle Association backers to call for a minimum age of 21 to purchase firearms earlier this week.

Continue reading at AdAge.com

Junto dos carros elétricos, os veículos autônomos se tornaram o próximo passo no transporte. Empresas multinacionais como a alemã OSRAM, a norte-americana General Motors e a japonesa Toyota já estão investindo no setor das mais diferentes formas, e governos como o do estado da Califórnia já estão permitindo o uso de suas avenidas para a realização de testes …

> LEIA MAIS: Novo controle permite que você “dirija” os futuros carros automáticos