Mar
07
Bikeid: Brand Film 2018
Posted in: Uncategorized
Mar
07
Baby Bomba: Cow the Thief
Posted in: Uncategorized
Recently FCB Almaty officials have seized daring Cow thief. She had been intruding into warehouses and stores filled with cookies, strawberry and sweets, took everything in order to produce Baby Bomba delicious, milk cocktails. Our talented designers have created identikit picture of her. As for now she is on the loose. If you will find suspect’s location, buy it immediately.
Mar
07
Greenfield Natural Meat Co.: For the Love of Meat
Posted in: Uncategorized
To prove that they are truly serious about sustainability, Greenfield Natural Meat Co. has become the first meat company to go meatless on Monday.
Mar
07
Globe Telecom: Piracy vs Piracy
Posted in: Uncategorized
PROBLEM: The illegal downloading of films is a crime that is hurting the Philippine film industry. 99% of Filipinos who have Wifi access in their homes have committed the crime of piracy by downloading, sharing, or streaming files obtained through illegal means.
IDEA: Globe Telecom, the leading purveyor of digital entertainment in the country, wanted to help stop it.
How? By committing a crime. Globe Telecom launched Piracy vs Piracy. In December 2017, during the Metro Manila Film Festival. Globe started committing the crime of piracy. The Metro Manila Film Festival is the most popular in the country that showcases original Filipino films.
As these films were released in cinemas nationwide, the brand released ten blockbuster Filipino films as illegal downloads and streams. But as each of the films played, viewers saw footage they did not expect to see – a member of the film production crew talking to them and telling them how much time and work went into the film they tried to watch illegally. Directors, producers, gaffers, cameramen and more appealed to Filipino viewers to watch the movie the right way – transforming platforms used for piracy into tools versus piracy. Within hours of uploading, people began to watch the films. And within hours, thousands of people were made to realize that they just took part in a crime. A crime that was stealing from an industry. A crime that was stealing from fellow Filipinos.
Mar
07
Atlantic Credit Unions: Lost Wallet
Posted in: Uncategorized
Credit unions in Atlantic Canada value honesty, trust, and fairness. But do those values matter to Atlantic Canadians as a whole? We decided to put it to the test. We dropped 12 wallets loaded with cards, receipts, cash, and a contact number across Atlantic Canada. Would they come back and prove credit unions and Atlantic Canadians have shared values? Or would we be wrong?
Mar
07
SoundCloud: Music For Every Mood
Posted in: Uncategorized
Millennials love emojis. They’re the perfect visual representation of their day. Why don’t we connect the two things they love the most, music & emojis?
Mar
07
Dia Internacional da Mulher: Barbie lança linha especial para homenagear ícones femininos como Frida Kahlo
Posted in: Uncategorized
Boneca será vendida no Brasil por R$ 249.99
O post Dia Internacional da Mulher: Barbie lança linha especial para homenagear ícones femininos como Frida Kahlo apareceu primeiro em B9.
Mar
07
Retro Futuristic Devices – Love Hultén Designs Bizarre Devices with Vintage and Futuristic Values (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) If one is on the look out for a functioning and truly bizarre device, one needs to look no further than Love Hultén— a designer, based in Gothenburg, Sweden. His one-of-a-kind products are…
Mar
07
Retro Futuristic Devices – Love Hultén Designs Bizarre Devices with Vintage and Futuristic Values (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) If one is on the look out for a functioning and truly bizarre device, one needs to look no further than Love Hultén— a designer, based in Gothenburg, Sweden. His one-of-a-kind products are…
Mar
07
Planned Sale of the Weinstein Company Collapses Again
Posted in: UncategorizedThe investor group that agreed to buy most of the embattled studio’s assets said it had received “disappointing information” that prompted it to call off the deal.
Mar
06
Cadillac Says Decision to Hire McDonald’s Vet as CMO Won’t Affect Its Relationship With Publicis Groupe
Posted in: UncategorizedToday Cadillac officially hired Deborah Wahl as its new chief marketing officer three months after her predecessor Uwe Ellinghaus resigned, citing unspecified health problems.
Big trouble for Publicis, right? Not according to the client.
They gave us the following statement:
“Deborah’s appointment will not impact our AOR relationship with Rokkan, within the Publicis Groupe. Rokkan has been a part of the Publicis Group and working on pieces of the Cadillac business since 2014. Their scope expanded towards the end of 2016.”
First, we didn’t realize Rokkan had assumed the lead role. And it’s interesting to see the client make such a firm commitment to its agency.
The Wall Street Journal, which broke the Wahl story this morning, reported that “Cadillac has lost U.S. market share each year since 2014, even as its sales in China—the world’s biggest auto market—have tripled over the same period,” adding that the company “now lags far behind BMW, Lexus and Daimler AG’s Mercedes-Benz.”
The fact that Wahl previously worked at Lexus hints that Cadillac looks to retake that former pole position … but does not want to review its creative advertising business.
Cadillac spent $270 million in paid media in the U.S. in 2016 and $188 million last year, according to Kantar Media.
Mar
06
Watch Erin Burnett Ask Former Trump Aide Sam Nunberg If He's Been Drinking, Live on CNN
Posted in: Uncategorized
There’s a big story related to former Trump campaign aide Sam Nunberg right nowand then there’s a side story, a sort of meta narrative, surrounding him that’s even more compelling (and disturbing).
The big story is that he’s (maybe) thumbing his nose at Special Counsel Robert Mueller; as the Washington Post puts it in a front-page story this morning headlined “Ex-Trump aide vows to defy Mueller (retitled for the web as “Former Trump aide Sam Nunberg called before grand jury, says he will refuse to go”). Josh Dawsey and Philip Rucker report that,
Mar
06
Former McDonald’s CMO Deborah Wahl Takes the Reins at Cadillac as New Marketing Chief
Posted in: UncategorizedCadillac has named Deborah Wahl as its new chief marketing officer. Wahl succeeds Uwe Ellinghaus, who resigned from the carmaker in late December 2017, citing health problems. She will take the reins on March 26 at the company’s New York headquarters and report the company’s president, Johan de Nysschen. “Deborah’s diverse experience, as well as…
Mar
06
Esports Has Grown Thanks to a Mix of Ardent Fans, Live Events and Smart Brand Integrations
Posted in: UncategorizedThe first Esports Activate showcase featured some of America’s leading esports organizations who presented their digital, media, experiential and sponsorship inventory to marketers and buyers this morning in New York. There were also a number of panels featuring high-level media executives who spoke about their work with esports and why they feel it’s so important…
Mar
06
What Ads Would Cost If Fox Really Cut Them to 2 Minutes Per Hour
Posted in: Uncategorized
When ad buyers and networks hashed out ad prices ahead of the current TV season, they landed at roughly $300,000 for 30 seconds during Fox’s “Empire.” By 2020, those 30 seconds might cost $1.6 million.
Well, not really.
But if Fox really wants to reduce ad loads to two minutes per hour in the next two years, as ad-sales chief Joe Marchese suggested at an industry summit recently convened by the network, it would have to make up the lost ad revenue somehow.
Mar
06
Greenfield Natural Meat Co.: Meatless Monday
Posted in: Uncategorized
To prove that they are truly serious about sustainability, Greenfield Natural Meat Co. has become the first meat company to go meatless on Monday.
Mar
06
Felix Burda Foundation: Pool
Posted in: Uncategorized
Felix Burda Foundation
Advertising Agency:Heimat, Berlin, Germany
Account managers:Alexandra Backhaus, David Reitenauer
Creative Directors:Malte Bülskämper, Arne Stach
Copywriters:Fabian Rössler, Timo Fiebig
Art Director:Andrés Escobar
Film Director:Martin Schmid
Film Producer:JO!SCHMID, Berlin
Cutter:Toni Froschhammer
Actress:Alexandra Kamp
Illustrator:Francesco Bongiorni
Speaker:William Cohn
Strategist:Sven Koesling
Music:TRO Musikproduktion
Executive Director:Guido Heffels, Andreas Mengele
Creation:Guido Heffels
Strategy:Andreas Mengele
Mar
06
Coca-Cola: Couples Prank
Posted in: Uncategorized
Media
Coca-Cola
Advertising Agency:C-Section, Istanbul, Turkey
Executive Creative Director:Enis Orhun
Creative Director:Kivanc Talu
Copywriter:Tugan Kozan
Art Director:Oguzcan Pelit
Project Manager:Naz Yasun
Director:Enis Orhun
Producer:Beril Koc
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