LinkedIn Is Prepping for Europe’s General Data Protection Regulation
Posted in: UncategorizedLinkedIn announced several changes to its terms of service, saying that many of them were driven by the General Data Protection Regulation, which takes effect in Europe in May. Vice president of legal intellectual property, product and privacy Sara Harrington detailed the changes in a blog post, highlighting the following: The professional network added more…
Programmatic Advertising Failed to Meet Expectations
Posted in: UncategorizedOver the past five years, programmatic advertising has become one of the most common buzzwords in our industry. Reams of articles, white papers, industry conference panels, et. al., have been devoted to positioning programmatic as the savior of digital advertising. A few years back, it was even dubbed the “Word of the Year” in some…
Watch the Newest Ads on TV From Hulu, The New York Times, King and More
Posted in: UncategorizedEvery weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: The New York Times calls attention to its reporting on women facing oppression around the world in an ad timed to International Women’s Day (Creativity Editor Ann-Christine Diaz has the backstory on the campaign and a related project here.) Game maker King serves up two surreal spotsincluding one that features a cop riding a unicornthat hype Candy Crush. And a man pretends he’s not actually using Hulu to watch his secret guilty pleasure (teen drama “Dawson’s Creek”) when his wife comes home.
Shutterstock: Circles
Posted in: Uncategorized
With how many images are being uploaded to the site per hour, there is no image you can’t find on Shutterstock. To highlight this, we made an ad that shows many images that form a road, thus giving the illusion of speed.
Shutterstock: Squares
Posted in: Uncategorized
With how many images are being uploaded to the site per hour, there is no image you can’t find on Shutterstock. To highlight this, we made an ad that shows many images that form a road, thus giving the illusion of speed.
Shutterstock: Triangles
Posted in: Uncategorized
With how many images are being uploaded to the site per hour, there is no image you can’t find on Shutterstock. To highlight this, we made an ad that shows many images that form a road, thus giving the illusion of speed.
G.I. Joe Dances His Way Through MoneySuperMarket’s Hilarious, Mustache-Filled Spot From Mother London
Posted in: UncategorizedHow do you, the cost-conscious consumer, feel when you’ve just saved a bunch of money by using a price comparison website? Is it anything like meeting Mr. Right, the man of your dreams? Might you even call him … an Epic Action Man? Mother London’s latest 60-second romp for MoneySuperMarket, which helps British consumers find…
Snapchat Approves Branded Content Ads for Discover Publishers
Posted in: UncategorizedSnapchat has worked out a deal with publishers that finally allows them to publish branded content to the app.
Until now, publishers couldn’t create the ads they ran between the articles and videos they post in the app’s Discover section for professional media partners such as BuzzFeed, Hearst, NBC Universal, Scripps Networks Interactive and Vice.
The branded content ads will be worked out directly between the publishers and advertisers, with whatever videos and articles they create together designed resemble the rest of the media on offer in the app.