To the victors go the spoils, especially when the victors were underdogs that pulled off a huge upset victory in Super Bowl LII. Social marketing firm Unmetric used its cross-channel reports to analyze the performances of the victorious Philadelphia Eagles and runner-up New England Patriots across Facebook, Twitter and Instagram from Feb. 1 through 5,…
The cannabis industry is lighting up with new brands, dispensaries and platforms to help customers–and sellers–find their path in this rapidly evolving world. States are increasingly becoming more open to the use of marijuana by consumers, with California joining Washington, Oregon, Nevada, Colorado and Alaska in legalizing the product for recreational purposes this year. According…
Agencies use their Instagram accounts in dozens of different ways, often giving the feed over to employees to curate themselves. Leo Burnett Chicago does something a little different, though related–using a series of posts to regularly spotlight a “day in the life” of a staffer who’s doing interesting things. The series is called simply “Day…
“Biotech billionaire Patrick Soon-Shiong has agreed to purchase the Los Angeles Times from its parent company Tronc, restoring local ownership and perhaps ending a turbulent period for the storied 136-year-old institution,” per the Times itself. “Chicago-based Tronc on Wednesday announced the sale of the Times and the San Diego Union-Tribune to Soon-Shiong’s investment firm Nant Capital for nearly $500 million in cash. In addition to the purchase price, the deal includes the assumption of $90 million in pension liabilities.”
The Times answers the obvious question about the doctor-turned-entrepreneur in a companion piece headlined “Who is Patrick Soon-Shiong? An L.A. billionaire with big ideasand mixed achievements.”
As for what getting he’s getting of the deal, well, particularly in regard to The Los Angeles Times, Soon-Shiong is inheriting a lot of dramaof an operatic scale unpredecented in the recent history of media companies. Here, a brief tick-tock of notable Times-related news over the past half year:
Parodies of outlandish packaged goods ideas are not new. Jed Feiman, who along with Nehemiah Markos is part of a comedy duo called Never Sad, reached out to Ad Age this week reminding us of this video they made about a year ago mocking over-the-top product segregation, including faux products “Black Tylenol” and “Pepsi for Women.”
Tide wins Super Bowl buzz
Tide’s four Super Bowl spots helped the brand beat all others in the game, at least in mentions across social-media, TV and radio, according to social-listening firm Digimind. The firm found some surprises in terms of who was talking. Only 35 percent were women and only 1 percent between ages 41 and 55groups that might traditionally be thought of as Tide’s consumer base. But it was good news for a brand that wants to reach millennials or Gen Z: 84 percent of people talking about Tide’s ads were 18 to 25, at least by Digimind’s count. The vast majority of mentions were positive (73 percent) but 17 percent were negativemostly folks put off by the ads ignoring the recent crisis around people eating Tide Pods, according to Digimind. Among those who didn’t forget about the Tide Pods Challenge were two New York legislators who on Tuesday wrote to Procter & Gamble Co. asking for a redesign to make Pods less appetizing … and saying they were mulling legislation to that effect.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Unsuspecting customers get “blown away”almost literallyby hidden fees in a U.S. Cellular spot (which, of course, suggests you switch to U.S. Cellular to avoid such hidden fees). Rebel Wilson stars as a lazy substitute Alexa in an expansion of an Amazon Echo campaign the company formally kicked off during the Super Bowl. And Air Wick says that “Scent moves us” in a commercial for its Air Wick Essential Mist line of home fragrances.
Prévia apresenta Cable, interpretado por Josh Brolin
> LEIA MAIS: Assista ao primeiro trailer de “Deadpool 2”
Como bem diz a regra 34 da internet, se algo existe, logo há uma versão pornográfica da mesma, e isso inclui as inteligências artificiais. Enquanto a ciência usa da tecnologia para encontrar inovações perigosas para os vídeos fake news e as redes sociais vão se divertindo colocando a cabeça do Nicolas Cage em todo tipo de …
> LEIA MAIS: PornHub e Twitter vão banir pornô de celebridades feito por IA de suas plataformas
A Netflix lançou o trailer oficial da segunda temporada de “Jessica Jones” – confira acima. Passado depois dos eventos de “Os Defensores”, o novo ano da série promete mostrar a protagonista interpretada por Krysten Ritter em crises movidas pelo álcool ainda maiores agora que ela se vê como heroína. Além de mostrar que a personagem …
> LEIA MAIS: Saiu o trailer da segunda temporada de “Jessica Jones”
Com criação do estúdio Plau, redesign visa ser global, multiplataforma e flexível
> LEIA MAIS: Rede Globo lança nova tipografia com mais de 30 fontes exclusivas
Novo formato permite que os consumidores concluam suas compras sem sair do aplicativo
> LEIA MAIS: Instagram libera novo modelo de anúncios que mescla vídeos e catálogos de produtos
Depois de confirmar a existência do projeto, a Marvel divulgou o site oficial de “Wolverine: The Long Night”, programa em áudio centrado em Logan que serve como primeira grande empreitada da editora pelo universo de podcasts. Confira-o aqui. O site por enquanto se limita a informar que o podcast será inaugurado na plataforma Stitcher Premium …
> LEIA MAIS: “Wolverine: The Long Night”, podcast oficial do personagem, ganha seu primeiro trailer
As piadas com “Liga da Justiça” e o bigode de Henry Cavill não param. Desde o seu decepcionante lançamento, o problemático primeiro filme a reunir os heróis Batman, Mulher-Maravilha, Flash, Aquaman, Ciborge e Superman na telona sofreu com todo tipo de piada envolvendo os efeitos visuais utilizados pela produção para “apagar” os pelos faciais do …
On Tuesday afternoon, actor and comedian Jim Carrey took to Twitter, where he has 17.5 million followers, and announced that he’s selling his Facebook stock and deleting his Facebook page because of … Russia.
The Twittersphere has a lot of thoughts and feelings about this, starting with:
Others are, naturally, using Jim Carrey gifs to respond to Jim Carrey:
Have you ever wanted to post content to your Story in the Facebook Messenger application but were afraid of a specific contact seeing it? Our guide will show you how to hide your Story from specific contacts so that they won’t be able to see your Story content in the Messenger app or on Facebook….
This week, the Federal Trade Commission (FTC) announced that Marketing Architects, Inc. (MAI), an advertising agency based in Minneapolis, Minn., agreed to pay $2 million to settle a false advertising complaint filed with the FTC and the State of Maine Attorney General’s Office. The decision is unique in that it represents the largest-ever penalty levied…
(TrendHunter.com) The Lufthansa logo has recently undergone a change, replacing the yellow circle that previously graced its livery with a plain blue background. The German international airline has used the gold…
For its part, the Newsweek Media Group has issued a statement saying that it doesn’t comment on “personnel matters.”
So basically the wheels have totally fallen off the bus at Newsweek.
Well, the wheels have been falling off the legacy-media bus for years now, but once-mighty Newsweek’s current situation demands a whole new level of meltdown-related metaphor. How’s this?: The government recently raided the bus and hauled off parts of it, and now the bus not only seems to be missing all its wheels, but it has unceremoniously jettisoned its driverwhile, somehow, speeding toward a cliff.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
