Wendy Ludlow Clark is the boss. Literally. Omnicom promoted her to the role of DDB Global President and CEO. She is the first woman to hold the office. Clark carved an interesting path to this lofty position. She was Director of Client Services at GSD&M in Austin before migrating to the client side and eventually […]
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It’s nearly Valentine’s Day, so it’s time for advertisers to bust out the big emotional guns. You know, wring a few tears, touch some hearts, melt our icy exteriors and make us genuinely feel something. Car rental company Sixt has chosen to tell a story of unrequited love and the idea that a passionate affair…
People are spending less time on Facebook. In last week’s earning’s call, Facebook’s CEO Mark Zuckerberg revealed a 5% drop in time spent last quarterabout 50 million hours a day lost.
Or perhaps it’s time gained, depending on your point of view. Zuckerberg himself admits the need to refocus Facebook on meaningful connections over passive content consumption. This comes in the wake of several past Facebook employees expressing concern about Facebook’s addictive gamification as well as President Obama’s recent interview with David Letterman warning against the effect of “the Facebook bubble.”
Arguably affected the most by all of this is Gen Z. Last month we at Hill Holliday surveyed over a thousand 18-to-24 year olds about their social media behavior. We found over 50% of our Gen Z population have considered quitting social media, with a third of them having already left a major social network permanently. At the top of their quit list? Facebookthey feel they’re wasting too much time on it.
“Biotech billionaire Patrick Soon-Shiong has agreed to purchase the Los Angeles Times from its parent company Tronc, restoring local ownership and perhaps ending a turbulent period for the storied 136-year-old institution,” per the Times itself. “Chicago-based Tronc on Wednesday announced the sale of the Times and the San Diego Union-Tribune to Soon-Shiong’s investment firm Nant Capital for nearly $500 million in cash. In addition to the purchase price, the deal includes the assumption of $90 million in pension liabilities.”
The Times answers the obvious question about the doctor-turned-entrepreneur in a companion piece headlined “Who is Patrick Soon-Shiong? An L.A. billionaire with big ideasand mixed achievements.”
As for what getting he’s getting of the deal, well, particularly in regard to The Los Angeles Times, Soon-Shiong is inheriting a lot of dramaof an operatic scale unpredecented in the recent history of media companies. Here, a brief tick-tock of notable Times-related news over the past half year:
The Martin Agency has done plenty of experiments with Geico preroll ads–front-loading them with the marketing message so they’re unskippable; fast-forwarding through them to save you time; and crushing them down to a more manageable size. In the fourth year of their preroll shenanigans, they’re trying something a little different. They’re leaning in to the…
Many things in life don’t come easy, and that’s especially true for Olympic athletes. They train and train, and then train some more, all for a chance to compete against people who have trained just as hard, if not harder, in the hopes of winning a coveted medal. It doesn’t always goes as planned, and…
Kevin Hart’s career has taken him from stand-up comedy to hit movies (most recently Jumanji: Welcome to the Jungle) to modeling Tommy John Underwear. But there was one place the comedian had never been until now: a frigid ice bath. That changed with his aptly named Cold as Balls sports interview series for his comedy…
Many of the 2018 Super Bowl ads were mysterious to viewers. Some didn’t show or even announce the name of the brand until the very end. Were they perhaps too mysterious for the average person? The Adweek TV and Video teams braved the frigid Times Square conditions on Monday to show passersby the first few…
While NBC opted against airing six-second ads in the Super Bowl, the network will be rolling them out for the first time during the Winter Olympics, beginning Saturday night. And NBC Sports has partnered with Toyota, which will be the exclusive brand airing six-second spots during NBC’s Olympics coverage. Beginning on Saturday, NBC will air…
Kevin Hart is a man of many characters, and many careers.
Days after almost crashing the Super Bowl award ceremony in Minneapolishe’s an Eagles fanand on his way to an undisclosed commitment with Nike, Hart took time to talk up his digital video network Laugh Out Loud.
“So far, so good,” Hart says, talking about the roll out of LOL, in his signature fast-talking, declarative cadence. “There’s no complaints. It’s off to a great start. People are talking. People are loving it.”
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