Print
Porsche
The legend is not over,
It is just about to begin.
Ever ahead.
911.
Advertising Agency:Geometry, Seoul, South Korea
Executive Creative Director:Jihoon Park
Creative Director:JangSoon Hwang
Copywriter:Heeyoon Choi
Additional Credits:Circus CGI
Film
Saishunkan Pharmaceutical
“Sometimes, I worry whether he still looks at me as a woman rather than just our child’s mother”. Many mothers with young children may have this vague concern from time to time. This movie is dedicated to all women who need that reassurance. *Especially in Japan, the ratio of divorce at 2-3 years after the 1st child’s birth has been increasing and has became a serious problem. When new parents are able to go out without their baby for the first time, it’s a great opportunity for renewing the wedding vows. It’s an occasion for the new father to say thank you and, state new vows to his wife. Tell your wife that you are still in love with her, even after she became your child’s mom. And, it could be a key to a long-lasting relationship. So please let us know… if you are #StillinLove “romantically” with your wife!
Advertising Agency:Dentsu, Tokyo, Japan
Executive Creative Director:Koichi Ito
Creative Director:Hideaki Fukui
Creative Planner:Tempei Shikama
Copywriter:Tempei Shikama
Art Director:Masanari Kakamu
Web Planner:Honami Shimo
Media Planner:Riina Sato
Pr Director:Yohei Takahashi
Pr Planner:Kento Inaba
Creative Producer:Manami Morito
Account Executives:Takayoshi Sakakibara, Koyo Tomita, Shuji Morimitsu
Producers:Yasuo Fukuro, Tatsuya Kaneko, Tomomi Ando
Production Manager:Chizuru Kawashima
Director:Futoshi Takashima
Camera:Takeshi Sakurai
Lighting:Naotaka Tomoda
Hair:Tomoko Miyagawa
Makeup:Tomoko Miyagawa
Editor:Michinari Maeda
Sound Mixer:Toshihiko Harashinai
MA:Osamu Kobayashi
Casting:Rie Sakima, Ai Maehara
Music:Audioforce
Print
Red Cross
Before you complete this transfer, a Nigerian child would have died due to shortage of blood.
Find blood drives near you. Donate today.
Advertising Agency:BBDO West Africa, Lagos, Nigeria
Art Director:Onyebuchi Ugwumbah
Illustrator:Onyebuchi Ugwumbah
Copywriter:Dimtang Bishmang
Additional Credits:Feyikunmi Ibironke
Print
Volkswagen
App-Connect. Keep your focus on the road.
Today’s smartphones mean we’re constantly glued to our screens, even when we should not be. Volkswagen has developed App-Connect so drivers can select smartphone apps right from their dash and keep their focus on the road. To promote this, we came up with a print campaign that reminds people about the importance of safe driving.
Advertising Agency:Memac Ogilvy, Dubai, United Arab Emirates
Chief Creative Officer:Paul Shearer
Regional Creative Director:Juliana Paracencio
Art Director:Mirko Arico-Torreno
Copywriter:Mirko Arico-Torreno
Client Service Director:Atul Shenoy
Account Executive:Maha Najem
Online
Waze
Creative:Orel Bitan
Script:Orel Bitan
Editing:Orel Bitan
Help:Tal Schweiger, Shiran Jerochim
Support:Tal Schweiger, Shiran Jerochim
Print
Rokujigen
PROBLEM: When someone breaks a piece of pottery they love, they will try to repair it rather than throw it away. Kintsugi is the traditional Japanese craft of restoring broken pottery with metal. Rather than repairing the damages with an adhesive, it embellishes the crack with metal, treasuring the history of that damaged pottery. But the wonderful philosophy of Kintsugi has not passed onto modern-day people who prefer to buy a replacement when something breaks.
IDEA: Used for a theme appealing to modern-day people, new life has been breathed into this traditional Japanese craft. Representing historically-feuding neighboring countries,two dishes have been combined with Kintsugi with the cracks resembling the national border. We cannot forget cultural differences or things that happened in the past, but we appealed for mutual understanding through Kintsugi by producing a new harmonious shape in a single dish.
EXECUTION: Their special dishes are promoted via exhibitions and posters as well as images, so they got the opportunity to come into contact with mote people than usual exhibitions. By seeing the real thing with their own eyes (beautifully harmonious dish divided by a crack embellished with metal),one can understand Kintsugi’s philosophy of treasuring history.
Advertising Agency:I&S Bbdo, Tokyo, Japan
Creative Director:Shinichi Ikeda
Idea:Risa Taoka
Art Director:Risa Taoka
Photographer:Akira Sakamoto, Doable
Photo Retouch:Keigo Masaki, Rizing
Cameraman:Rakuda
Director:Kazuhiro Yamamoto, Sponge
Producers:Kazuhide Kumada, Tomoaki Watanabe, TCJ, Chisako Yoshizaki, Amana
Managers:Tatuya Ikeda, Masatoshi Tunoda, TCJ
Music:Kaito Sakuma, Apples & Oranges
Coordinator:Hanako Nagai, Incite Japan Tutoring
Outdoor, Print
Kintsugi
PROBLEM: When someone breaks a piece of pottery they love, they will try to repair it rather than throw it away. Kintsugi is the traditional Japanese craft of restoring broken pottery with metal. Rather than repairing the damages with an adhesive, it embellishes the crack with metal, treasuring the history of that damaged pottery. But the wonderful philosophy of Kintsugi has not passed onto modern-day people who prefer to buy a replacement when something breaks.
IDEA: Used for a theme appealing to modern-day people, new life has been breathed into this traditional Japanese craft. Representing historically-feuding neighboring countries,two dishes have been combined with Kintsugi with the cracks resembling the national border. We cannot forget cultural differences or things that happened in the past, but we appealed for mutual understanding through Kintsugi by producing a new harmonious shape in a single dish.
EXECUTION: Their special dishes are promoted via exhibitions and posters as well as images, so they got the opportunity to come into contact with mote people than usual exhibitions. By seeing the real thing with their own eyes (beautifully harmonious dish divided by a crack embellished with metal),one can understand Kintsugi’s philosophy of treasuring history.
Advertising Agency:I&S Bbdo, Tokyo, Japan
Creative Director:Shinichi Ikeda
Idea:Risa Taoka
Art Director:Risa Taoka
Photographer:Akira Sakamoto, Doable
Photo Retouch:Keigo Masaki, Rizing
Cameraman:Rakuda
Director:Kazuhiro Yamamoto, Sponge
Producers:Kazuhide Kumada, Tomoaki Watanabe, TCJ, Chisako Yoshizaki, Amana
Managers:Tatuya Ikeda, Masatoshi Tunoda, TCJ
Music:Kaito Sakuma, Apples & Oranges
Coordinator:Hanako Nagai, Incite Japan Tutoring
Film
Domino’s Pizza
A journey through the tasty ingredients that make up Domino’s pan pizza.
Advertising Agency:TeranTBWA, Mexico City, Mexico
Creative Director:Chucky Rivero
Art Director:Mariana Ros
Additional Credits:Mike Palafox
Film
Dacia
DACIA cars are the smart choice. They have everything a person really needs – such as the Media Nav multimedia system, the rear-view camera, generous interior spaces, robustness, and much more, at a fair price.
But how do we convince people to buy a DACIA, when other brands are constantly luring them with extras that they will never use?
Creating a new line of accessories specially made to satisfy the desire of those who really insist on having unnecessary equipment in the car – The DACIA Unnecessories.
Advertising Agency:Publicis, Lisbon, Portugal
Executive Creative Directors:Steve Colmar, Nuno Salvaterra
Creative Supervisor:José Picka
Art Directors:David Pires, Marta Carvalho
Copywriter:Freddie Brando
Design Director:António Silva
Designers:Joana Carvalho, Rui Lousão
Motion Designer:António Segurado
General Manager:Tiago Strecht
Account Executive:João Ruas, Duarte Rato
Brand Supervisor:Jorge Pais
Head of Audiovisual Production:Cristina Almeida
Video Editor:Inês Correia
Head Of Graphic Production:António Junior
Art Finisher:Rui Caracol
Head Of Digital Production:Edgar Meira
Digital Producer:Diogo Malheiro
Producer Company:Molotov Filmes
The breakout FX comedy, created by Donald Glover, returns with a grittier new season.
Earlier this month, Lincoln named Serena Williams as its new celebrity ambassador and announced that she would star in a new campaign for the 2018 Lincoln Navigator. Following a brief teaser introducing her new partnership with the brand, Williams unveiled the spot on Twitter yesterday. Entitled “Build Your Legacy,” the 60-second anthem ad documents Williams’…
Marie Gulin-Merle is trading beauty for blue jeans. The marketing executive has been named the new chief marketing officer at Calvin Klein, effective this spring. She has been chief marketing officer at L’Oreal USA for the past four years.
Tasked with expanding the PVH Corp.-owned apparel brand’s voice and global marketing platforms, as well as furthering consumer engagement, Gulin-Merle is filling a role that has been vacant for more than a year. In 2016, Calvin’s former CMO Melisa Goldie resigned from the New York-based brand; at the time, the company said a replacement would not be named.
Goldie’s departure came just months after the appointment of a new chief creative officer, Raf Simons, who joined Calvin from fashion house Dior. Gulin-Merle will now report to Simons, who recently debuted his second collection for the brand with an Americana-inspired line.
McDonald’s and Disney have reunited in a deal that will bring Disney movie toys back to Happy Meals for the first time since 2006 and gives both megabrands new ways to market to families over the next few years.
The agreement helps McDonald’s as it looks for new ways to increase the massive business it does with families, who already make up 25 percent of all visits to its U.S. restaurants, and gives Disney a big way to reach millions of potential moviegoers.
McDonald’s hadn’t been able to promote any Walt Disney Co. movie in its Happy Meals since 2006. That’s when Disney opted not to renew a 10-year pact, in part because Happy Meals didn’t meet Disney’s then-new nutrition guidelines. McDonald’s has made several changes since then, including ones announced earlier this month, which mean its Happy Meals are about to become compliant with Disney’s food criteria.
Autism is one of the most misunderstood human traits. We have developed these ads for NESA Nordeste, which enables professionals to understand and care for people in these conditions.
Autism is one of the most misunderstood human traits. We have developed these ads for NESA Nordeste, which enables professionals to understand and care for people in these conditions.
Autism is one of the most misunderstood human traits. We have developed these ads for NESA Nordeste, which enables professionals to understand and care for people in these conditions.
Sometimes even when we are close, we rather text to hide our breath.
Twitter is experimenting with a redesign to its one of its first ad products, the “promoted trends” that let advertisers highlight the subject of their choice near the platform’s closely watched list of trending topics.
The idea is to make them more visual and in the process restore enthusiasm for the product, according to people familiar with the plans.
The new look would make promoted trends stand out more clearly from the so-called organic trends, meaning discussions that Twitter lists purely because they’re popular.
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