Bloomberg.com has found a compelling new way to report on a tired old subject. The American Mall: A 2018 Retail Challenge is an interactive, retro video game that doubles as an agonizing journey through mall management. First, choose a character like tech-savvy angel investor Maximilian or local business magnate Linda. From there, choose a strategy…
Direct Marketing
Securite Routiere
Advertising Agency:Serviceplan, France
Creative Director:Daniel Perez
Creative Concept:Francois Lesaint
Art Director:Andréa Texeira
Designer:Chloé Rosiaux
Editor:Chloé Rosiaux
Promo, Online
GloryParis
For 2018, the agency delivers its best wishes with Jacques Séguéla. The young agency Gloryparis shares the 83 years old pope of advertising’s recommendations. The video shows Jacques Séguéla turned into a puppet, speaking and moving as if controlled by a ventriloquist. If this greeting card is funny, it is also designed to be a humility lesson and a reminder that we shouldn’t take things as granted and that we relentlessly need to start over. Jacques Séguéla shows us that creativity is the key and that he remained a big kid. Happy new year to you all, and glory to Jacques.
Advertising Agency:GloryParis, Paris, France
Creative Director:Hugues Pinguet, Arnaud Le Bacquer
Art Director:Gabriel Bonnefond
Commercial:Jean-Baptiste Herman, Meriem Bouthiba
Pr:Adrien Abric
Production Company:Hercule
Print
Ajellso
Refreshing Summer Flavors
Advertising Agency:Dupla Communication, Vitória, Brazil
Creative Director:Bruno Hilel
Art Director:Bruno Hilel
Copywriter:Eduardo
Sketching:Eduardo
3d:Real Multimídias, Macro
Media
Goodplanet Foundation
Get Ready for Global Warming
Advertising Agency:Rosapark, Paris, France
CoFounders:Jean-Patrick Chiquiar, Jean-Francois Sacco, Gilles Fichteberg
Creative Directors:Jean-Francois Sacco, Gilles Fichteberg
Copywriter:Nicolas Gadesaude
Art Director:Julien Saurin
Account Directors:Soraya Cottin, Hicham Ghazaoui
Production House:Birth
Photographer:Yann Arthus-Bertrand
Online
McDonald’s
Happy Talk Like a Pirate Day. Wiggle Your Toes Day. National Ship in a Bottle Day. Thanks to social media, there’s one of these not-so-special days, pretty much every single day of the year—and millennials can’t get enough of them. So, we invited this penny pinching generation to celebrate all these small days they love so much, with a treat at a small price.
Advertising Agency:Cossette, Vancouver, Canada
Creative Directors:Michael Milardo, Ed Morris
Associate Creative Director:Scott Schneider, Pierre Chan
Art Director:Scott Schneider
Copywriter:Pierre Chan
Group Account Director:Scott Barr
Account Supervisor:Sarah Moore
Producer:Suebdoo Productions
Audio Production:Keith White Audio
Post Production:PostPro Media
Director:Clinton Hussey
Production:Clinton Hussey
Dp:Dan Barham
Online
Verizon
Advertising Agency:the community, USA
CoFounder:Joaquin Molla
Chief Creative Officer:Joaquin Molla
Executive Creative Director:Daniel Pérez Pallares
Associate Idea Director:Raphael Franzini
Senior Copywriter:Jake Wheeler
Art Director:Ramiro Carranza
Junior Art Director:David Segura
Junior Copywriter:Guy Olson
Lead Investigative Documentary Journalist:Yoav Attias
Director of Cultural Strategy:Arty Tan
Connections Strategist:Nathaniel Perez
Vp:Laurie Malaga, Ana Bermudez
Integrated production:Laurie Malaga
Executive Maker:Israel Shannon
Associate Makers:Sharon Campos, Esteffania Najera, Nicholas Bourne
Managing Director:Ana Bermudez
Brand Lead:Rosemary Rosas
Brand Supervisor:Sacha Ferreira
Brand Associate:Erica Reyes
Director:Rosa Ana Foreman
Idea Manager:Rosa Ana Foreman
Director Of Business Affairs:Natalie Greenman
Associate Business Affairs Manager:Priscila Hourihan
Production Company:The Maker’s Lab
Senior Producer:Nick Mancini
Editorial:The Maker’s Lab
Editor:Ole Colon?
Senior Sound Design:Jeannine Guenther
Mixer:Jeannine Guenther
Media
Baneasa Shopping City
Black suit, gloves, oversized sunglasses. Does this outfit ring any bell? In the world of fashion, the most popular icons deliberately choose to wear the same clothes everyday and make it a personal trademark.
How important is it to get out of your comfort zone and try new styles, then? To find out the answer, Baneasa Shopping City and Geometry Global Bucharest launched “The fashion experiment”.
Advertising Agency:Geometry Global, Bucharest, Romania
Creative Director:Mihai Fetcu
Art Director:Bogdan Dinu
Copywriter:Ioana Ichim
Head Of Digital:Bogdan Teodorescu
Photographer:Catalin Opritescu
Additional Credits:Simona Costea, Raluca Nanu, Manuela Fulga, Claudia Neagoe, Alina Croitoru, Mina Ionescu
Online
Löfbergs
Löfbergs is one of the largest family-owned coffee roasters in the Nordic countries with markets all over Europe. For several years, Löfbergs has been present at the swedish ski resorts Lindvallen, Hundfjället and Tandådalen in Sälen.
As a campaign activity we developed the mobile app ”Löfbergs ICE Hunt” where the visitors could go for a hunt for coldspots and get free samples of ICE – Löfbergs label of canned ice coffee.
The coldspot is a pun for a hotspot – since the drinks should be served ice cold. The app contains an arrow connected to the smartphone’s compass which points to the nearest coldspot. The distance to nearest coldspot is also shown and graphics changes from hot to cold when the user moves towards or from the coldspot. The coldspots are randomly placed in the participating resorts and when the user finds three coldspots, a coupon for a free ICE is revealed in the app. The user can also send a coupon to a friend. The coupon is shown to the event staff at Löfbergs campaign areas and the free sample is handed out personally.
Advertising Agency:Bacill, Karlstad, Sweden
Art Director:Jon Skoglund
Copywriter:Kaj Stenberg
BackEnd Developer:Tobias Norén
Frontend Developer:Pierre Pavlov
Motion Graphics:Peter Olofsson
3DArtist:Tobias Danielsson
Cinematographer:Fredrik Torstensson
Outdoor
E-Comm 911
One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations.
Somebody trashed my brother’s bike yesterday
One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations.
My neighbour’s dog won’t stop howling at night
One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations.
My girlfriend lost her purse
Advertising Agency:Cossette, Vancouver, Canada
Executive Creative Director:Michael Milardo
Associate Creative Director:Pierre Chan
Art Directors:Grace Cho, Cameron McNab
Copywriter:Pierre Chan
Typographer:Thomas Bürden
Studio Artist:Connie Fu
Account Director:Shirley Lam
Producer:Aisha Abdulla
Film
Ad Council
Advertising Agency:McKinney, USA
Chief Creative Officer:Jonathan Cude
Associate Creative Director:Ellen Page
Art Director:Ellen Page
Copywriter:Dylan Meagher
Group Account Director:Lisa Hughes
Account Director:Alissa Sheely
Account Supervisor:Melanie Wallace
Strategy Director:Kevin Murray
Director:Regina Brizzolara, Sarah Williams, Kyle Ruddick
Content Production:Regina Brizzolara
Broadcast Business Affairs Manager:Miriam Hughes
Broadcast Producer:Aubrey Jones
Interactive Producer:Kara O’Halloran
Digital Team Manager:Beth Mcknight
Senior Producer:Carolyn Petty
Print Production:Carolyn Petty
Art Producer:Stephanie Witchger
Project Management:Sarah Williams
Project Manager:Virginia Crotty
Project Coordinator:Jonathan Titus
Production Company:H?L?
Managing Director:Brendan Kiernan
Executive Producer:Brendan Kiernan, Yvette Sears, Adrea Lavezzoli
Director Of Integrated Production:James Okumura
Production Accountant:Tim Koch
Producer:Tyler Boylan
Editorial:Cosmostreet
Post Producer:Chelsea Spensley
Editors:Zack Winick, Hugo Jordan
Photographer:Gus Butera
Color:Apache Digital
Colorist:Steve Rodriguez
Color Assistants:Quinn Alvarez, Rigoberto Madrigal
Music:Beacon Street Studios
Mixer:Rommel Molina
Mix Assistant:Vivi Rojas
Mix Producer:Kate Vadnais
Film
Campbells
An Irish Mother tells her daughter the story of her encounter with the magical tin can tree in this spec commercial for Campbell’s Soup.
CreditsDirector:Mark Smyth
Art Director:Damian Draven
Photographer:Amber Baruch
Production Company:PIO Media
Producer:Jonathan Farrelly
DoP:Jass Foley
1st AC:Gosia Zur
2nd AC:Karl Walsh
Gaffer:Mark O’Rourke
Grip:Mark O’Rourke
Best Boy:Jack Ferguson
Sound Op:Greg Burrowes
Hair:Roisin Condon
Makeup:Roisin Condon
Editor:Dave Thorpe
Music Composer:Darren Hendley
Vfx:Darren Hinchy
Grade:Dave Thorpe
Transport:Dermot Smyth
Locations:Ben Dillon
Camera:Film Equipment Hire Ireland
Adult Ava:Muireann Ryan
Young Ava:Ava Farrelly
Daughter:Grace Farrelly
Print
Council for Health-Safe Telecommunications
Radiation from cell phones can cause health issues like brain cancer.
Cell phone radiation can cause brain cancer
Advertising Agency:Robert/Boisen & Likeminded, Copenhagen, Denmark
Creative Directors:Niklas Hultquist, Frederik Voetmann
Art Directors:Niklas Hultquist, Frederik Voetmann
Film
Peloton
Advertising Agency:Mekanism, USA
Film
Panda Express
Advertising Agency:Reach Agency, Santa Monica, USA
Managing Partner:Gabe Gordon
Senior Creative Strategist:Emily Wang
Director:Ryan Ovadia
Dp:Garrett Shannon
Editor:Daniel Ainsworth
Film
Sberbank
Advertising Agency:Leo Burnett Moscow, Russia
Executive Creative Director:Mihail Kudashkin
Creative Group Head:Andrey Yarinich
Art Director:Stanislav Kabulin
Manager:Mila Novojilova
Producer:Ekaterina Barmak
Director:Alexandr Soloviev
Film
SKYN Condoms
Advertising Agency:Sid Lee, Paris, France
Chairman:Sylvain Thirache
Executive Creative Director:Sylvain Thirache
President:Johan Delpuech
Creative Directors:Céline & Clément Mornet-Landa
Copywriter:Simon Lamasa
Art Director:Olivier Bodet
Head Of Strategy:Alex Pasini
Strategists:Ambroise Soulé, Patrice Zamy
Group Business Director:Mehdi Benali
Account Director:Héloïse Marchal?
Account Manager:Trisha Mitra
Head Of Production:Thomas Laget
Producer:Marine Redon, Julia ?Flusin
Tv:Marine Redon
Print:Julia ?Flusin
Head Of Digital Production:David Bismut
Digital Producer:Clément Cassajus
Production House:Agence ?80?
Director:Thomas Kelly?
Design House:Irradié
Printing House:Koryo
Designer:STINK Studios
Developer:STINK Studios
Film
USMC
Advertising Agency:JWT, Atlanta, USA
Chief Creative Officer:Vann Graves
Executive Creative Director:Doug D’arrigo, Murray Butler
Creative Director:Tom Wilson
Associate Creative Directors:Brian Steele, Matt Covington, Daniel Prado
Senior Art Director:Andrea Overstreet
Junior Copywriter:Taylor Christmas
Junior Art Director:Dheeraj Govindraju
Producer:Jane Jacobsen, Leah Allina, Tom Lowe
Executive Director:Sean McNeeley, Sunni Thompson
Account Manager:Sean McNeeley
Business Director:Andrea Villa
Director Of Strategy:Randy Shepard
Senior Planner:Liliana Vazquez
Content and Social:Sunni Thompson
Social Media Supervisor:Ashley Ihesiaba
Content Supervisor:Holly Hefner
Integrated Producer:Lorianne Chapman
Digital Content Producer:Bryce Burton
Social Media Strategist:Gabriela Benitez
Social Media Coordinator:Mason Havens
Partner:Todd Copilevitz
Communications Strategy:Todd Copilevitz
Communications Strategist:Kiera Wiatrak
Account Supervisors:Reese Glisson, Elizabeth Buster
Senior Account Executive:Darcy Hannon
Production Company:Smuggler
Director:Henry-Alex Rubin, Zak Marx
Executive Producer:Drew Santarsiero, Sarah Hiddlestone, Tom Lowe, Roger Tonry, Joanne Ferraro
Dp:Dion Beebe, Roger Tonry
Vfx:Framestore
Head Of Production:Sarah Hiddlestone
Senior Producer:Nick Fraser
Vfx Supervisor:Steve Drew
CG Supervisors:Greg White, Gabriel Portnof
Editors:Mike Hugo, Zak Marx, Troy Mercury, David Johnston
Editorial:Jump Editorial
Post Producer:Lisa Sadek
Sound Design:Casey Genton
Film
Silknet
We are sure that you’ve wondered what would happen to your favorite movie characters if their paths would cross by chance. Well, we know the answer to that question.
“There is one big world where all our favorite characters live.” – is a series of Graphic videos created by ABK for Silk TV.
Advertising Agency:ABK Communication, Tbilisi, Georgia
Creative Director:Kukusha Motsonelidze
Art Directors:Levan Melikishvili, Bruce Lee
Copywriters:Mishka Sekhniashvili, Erekle Mkheidze
Graphic Designer:Ana Sanikidze
Animation:Irakli Kiladze
Cgi:Nika Maisuradze, Irakli Kiladze
Account Manager:Anastasia Akhvledian
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
