Weinstein Company Sale Delayed by N.Y. Attorney General Lawsuit

Eric T. Schneiderman filed a suit alleging the studio and its fraternal founders repeatedly violated state and city laws barring gender discrimination, sexual harassment, sexual abuse and coercion.

An Industry Effort to Block 'Annoying' Ads is Quietly Fueled by Google Data


An industry effort to fight online ad blockers will pre-emptively ban “annoying” formats come February 15. The drive to ban these formats was predicated largely on Google research for its standards, according to people familiar with the matter.

Participating browsers, which so far include just Google’s Chrome, will soon enforce the standards by blocking ads on websites that don’t comply. The underlying research methodology is significant because it sets the baseline of what ads would and wouldn’t be blocked.

The group, called the Coalition for Better Ads, includes brands agencies and publishers alike. Together, they presented the research to the public with one thing missing: Google’s name as the primary source.

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‘Fifty Shades Freed’ Ends Sex Trilogy With Solid Ticket Sales

The raunchy “Fifty Shades Freed” and cuddly “Peter Rabbit” were No. 1 and No. 2 at the weekend box office. Clint Eastwood’s latest film was a soft third.

Advertising: Steve Wynn’s Tarnished Name and Now a Tainted Brand

For decades, Steve Wynn used his persona and his name to promote his casino and hotel empire. To get past sexual misconduct allegations, it must act quickly, experts said.

NBC Apologizes to Koreans for Analyst’s Comment During Opening Ceremony

Joshua Cooper Ramo, facing criticism for a comment made about Korea and Japan, is no longer working with NBC Olympics for its coverage of the Pyeongchang Games. NBC says Ramo’s assignment has been completed following a divisive comment he made during coverage of the Opening Ceremony on Friday. “Every Korean will tell you that Japan…

Opening Ceremony of the Winter Olympics Draws 28.3 Million Viewers


NBC’s tape-delayed broadcast of the opening ceremony for the 2018 Winter Olympics put up predictably huge numbers Friday night, as some 28.3 million viewers took in the PyeongChang spectacle.

According to Nielsen live-plus-same-day data, NBC’s coverage of the three-hour celebration averaged 27.8 million broadcast TV viewers, while streams of the event on NBCOlympics.com and the NBC Sports app accounted for an average-minute audience of an additional 449,000 spectators.

Overall deliveries for the ceremony were down 11 percent compared to the analogous broadcast in 2014 (the Sochi opener averaged 31.7 million viewers) and slipped 12 percent versus the 32.7 million viewers NBC drew during its live presentation of the 2010 table-setter in Vancouver. That said, the PyeongChang ceremony did manage to beat out the 2008 ceremony in Torino (22.2 million) by 27 percent.

Continue reading at AdAge.com

Opening Ceremony of the Winter Olympics Draws 28.3 Million Viewers


NBC’s tape-delayed broadcast of the opening ceremony for the 2018 Winter Olympics put up predictably huge numbers Friday night, as some 28.3 million viewers took in the PyeongChang spectacle.

According to Nielsen live-plus-same-day data, NBC’s coverage of the three-hour celebration averaged 27.8 million broadcast TV viewers, while streams of the event on NBCOlympics.com and the NBC Sports app accounted for an average-minute audience of an additional 449,000 spectators.

Overall deliveries for the ceremony were down 11 percent compared to the analogous broadcast in 2014 (the Sochi opener averaged 31.7 million viewers) and slipped 12 percent versus the 32.7 million viewers NBC drew during its live presentation of the 2010 table-setter in Vancouver. That said, the PyeongChang ceremony did manage to beat out the 2008 ceremony in Torino (22.2 million) by 27 percent.

Continue reading at AdAge.com

NBC’s 2018 Winter Olympics Opening Ceremony Coverage Is Down From 2014

Hosted by NBC Sports’s Mike Tirico and former NBC News anchor Katie Couric, alongside NBC Sports’ Asia analyst Joshua Cooper Ramo, NBC’s edited, prime-time presentation of the 2018 Pyeyongchang Olympics Opening Ceremony saw a drop in viewership compared to the 2014 Sochi Olympics opener. NBC’s 2018 opening ceremony broadcast posted a Total Audience Delivery of…

Top 100 Drink Trends for February – From Health-Focused Vodka to Gravy-Based Cocktails (TOPLIST)

(TrendHunter.com) Between health-focused vodkas and seasonal drink creations, these February 2018 drink trends demonstrate the new and exciting additions to beverage industries’ offerings.

Brands are shifting…

Top 100 Autos Trends in February – From Autonomous Delivery Cars to Hovering Police Cruisers (TOPLIST)

(TrendHunter.com) As the Beatles famously sang, “Baby, you can drive my car”, but if the Fab Four wrote that song after having taking a peek at the February 2018 autos trends, they might very well have…

Top 30 Photography Trends in February – From 360-Degree Neckbands to Futuristic Streaming Sunglasses (TOPLIST)

(TrendHunter.com) While its true that one can take a picture if they want it to last longer, the February 2018 photography trends show that technology is changing rapidly — in other words, a picture might not last…

Why Lufthansa Decided to Give Its Planes a New Paint Job

Earlier this week, executives at German national carrier Lufthansa took the wraps off what it calls a “modernized brand image”–two planes sporting a new look (one that will gradually be extended to all 330 jets in its fleet) that replaces the livery that’s been flying around since 1989. As Lufthansa explained in a corporate statement,…

Mamilos 134 – Carnaval por quê?

Crise política, crise econômica, crise social. Estamos em um momento crítico do país. Nunca foi fácil, a gente sabe. Mas a sensação de urgência, de emergência, agora, parece maior. Tanta coisa pra resolver, tanto problema, vamos parar justo agora pra fazer festa? Isso é hora pra gastar com folia? Quem é que tem cabeça pra …

> LEIA MAIS: Mamilos 134 – Carnaval por quê?

67 Hydration-Focused Innovations – From Fashionable Water Carriers to Hydration-Tracking Wearables (TOPLIST)

(TrendHunter.com) For an overall and consistent healthy lifestyle, hydration-tracking equipment and water bottle innovations are essential. Adventures and exercise can be highly distracting activities, while family…

Argentina's Ministry of Tourism: Calling

Argentina’s Ministry of Tourism and Latcom, international company specialized in global OOH media, developed an activation to promote the diversity of touristic destinations of Argentina in Spain.

In one of the main touristic points of Madrid, a 5,4 m2 mobile phone was installed, in order the people sightseeing around the place was be able to interact with a Spanish tourist who was enjoying a magnificent vacation in Argentina. He shared his experience, showed and told them about the best things about each place Argentina has to offer to tourists, inviting people to discover the amazing landscapes.

Video of Argentina’s Ministry of Tourism: Calling

Chaumet: Collection Joséphine

Chaumet Print Ad - Collection Joséphine

Chaumet: Collection Liens

Chaumet Print Ad - Collection Liens

Chaumet: Grâce et Caractère

Chaumet Print Ad - Grâce et Caractère

Reuters Publishes Account of Myanmar Massacre After Journalists’ Arrests

The news agency used photos and witness accounts to describe the killings of 10 Rohingya men. Two reporters who worked on the article were charged with obtaining state secrets.

Three-Wheeled Emissions-Free Vehicles – The 'Torrot Velocípedo' Offers Freestyle Transportation (GALLERY)

(TrendHunter.com) The need for eco-friendly transportation solutions is becoming imperative in the face of smog within urban areas and global climate change, which is seeing new designs like the ‘Torrot Velocí…