Playing the lottery is all about chasing a fantasy. And a new ad for the New York Lottery’s Cash4Life scratch-off game offers a delightful little vignette from one man’s unexpected dream. In the :60, created by McCann New York, a swing set squeaks on an abandoned playground in an unnamed small town. The streets are…
In the wake of the latest American school shooting, the New York Daily News front page this morning declares “THIS IS US” over an image of a gun pointed directly at its readers.
Inside the paper, an op-ed by the paper’s editorial board is headlined “All-American shame: As a nation, we do not care.” It reads, in part:
Mourn though we do, mourn though we must, it is time to admit a painful fact: As a nation, we do not care. If we cared, we would make at least an honest effort to fight the corrosive culture of violence that infects so many of us. To attack mental illness as the scourge it is.
In India, marks are one of the primary parameters of judging a child’s worth and children are constantly subjected to comparisons by their parents. Our campaign highlighted examples of renowned geniuses who were not born geniuses but paved their way towards glory by tapping into their passions while honing their skills, conquering the odds in their way towards greatness. In the coming exam season, let’s remind our children that they are not defined by their grades.
In India, marks are one of the primary parameters of judging a child’s worth and children are constantly subjected to comparisons by their parents. Our campaign highlighted examples of renowned geniuses who were not born geniuses but paved their way towards glory by tapping into their passions while honing their skills, conquering the odds in their way towards greatness. In the coming exam season, let’s remind our children that they are not defined by their grades.
In India, marks are one of the primary parameters of judging a child’s worth and children are constantly subjected to comparisons by their parents. Our campaign highlighted examples of renowned geniuses who were not born geniuses but paved their way towards glory by tapping into their passions while honing their skills, conquering the odds in their way towards greatness. In the coming exam season, let’s remind our children that they are not defined by their grades.
Time Inc was the biggest faller out of the major consumer mags despite a promising set of digital subscribers gains, the latest ABC figures show.
R/GA announced today the promotion of Richard Ting, an 11-year employee of the agency, to executive vice president and the new role of global chief design officer. The shop said in a statement it is placing all design disciplines under one hood, “fostering even greater integration.” Ting will be responsible for the growth and evolution…
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To its fans, the name Aardman Animations instantly evokes the claymation antics of Wallace and Gromit. Or “Shaun the Sheep.” Or “Chicken Run.” This weekend the Bristol-based studio is releasing its seventh feature film in the U.S.it’s already out in the U.K. “Early Man” stars a small Stone Age tribe at the onset of the Bronze Age. Technology, it turns out, has been disrupting us since time immemorial.
But the entertainment content for which the studio is so well known and loved constitutes only about 30 percent of its output. The rest of the breakdown includes roughly 30 percent TV and 30 percent branded content. Heather Wright, an executive producer and head of partner content at the studio, works with brands on storytelling in a wide array of media, not just claymation but AR and VR for clients including Google and the BBC.
To promote PERRIER® Fines Bulles, Perrier’s smaller– yet still Extraordinaire– bubbles, Ogilvy Paris and Perrier reinterpret its Cannes Lions Grand Prix winning brand Film, “The Lion”, directed by Jean-Paul Goude in 1990, to be told from the POV of Fines Bulles; meaning everything is smaller, except for courage!
The actress of the film’s remake is now small. The lion is a cub. Even the music, although intentionally reminiscent of its predecessor, is now smaller sounding. And, as the story goes, both the girl and the cub are drawn to the refreshing bottle of PERRIER—only, this time, it’s a bottle of PERRIER® Fines Bulles.
For 30 years, Nike Air’s groundbreaking innovation has invited and enabled athletes of all kinds to push themselves forward in amazing ways. And now with Air VaporMax, Nike’s latest Air innovation, athletes are set to push themselves in more amazing ways than ever before. This film is an ode to the elemental force that pushes every athlete forward: air. In every shape and form. From the air propelling us beneath our feet to the air in our lungs. A symphony of deep gulps of courage, gasps of exhaustion, exasperation, sighs of relief and leaps of faith.
I Still Remain? is a film that inspects and explores the inner workings, insights and inspirations of a man driven and informed by two fights with cancer. Written by Braulio Fonseca, directed by Jason Lindsey, and edited by Sai Selvarajan, ?I Still Remain,? blends poetic introspection with cinematic observation to reveal a moving portrait of how serious illness carries intense emotional impact, and the transformative power in healing the mind, body and spirit.
Lindsay was inspired to help Fonseca tell his story: how the psychological element was vital in living more fully, even while threatened by the ravages of illness. The director was determined to bring Fonseca?s evocative, lyrical language to the screen. As he explains, ?Braulio?s writing mines an emotional journey we do not often see in the fight with cancer. We wanted to craft the message with an aesthetic that would translate the depths of his healing process to hopefully reach those looking for hope and restoration.?
Honoring the story with immersive and rhythmic visuals, Lindsay captures both intimate and expansive moments that reveal Fonseca?s resurgence. From the purifying blank page of icy blue water to the worn decay of photographed graffitied walls, and the calloused skin of time?s toll.
An admirer of Sai Selvarajan?s body of work, Lindsay approached the editor to shape a story that would blend voice and visuals, poetry and purpose. For Selvarajan, the challenge was met with passionate determination to uncover the universal and the personal, in a message aimed to inspire and connect.
?We wanted to capture the interior space of a cancer survivor and create a unique marriage of art and why,? comments Selvarajan. ?Cancer, unfortunately, is something that most people have a personal experience with directly or indirectly. I was honored to be able to collaborate with Jason on this film, and I hope people are encouraged by Braulio?s story.?
(TrendHunter.com) ElCielo Restaurant is a South American eatery that spotlights the best in molecular gastronomy and mixology creations. Located in the heart of Bogota, Colombia, the artisanal restaurant is home to a…
-Vanity Fair Napkins and Figliulo&Partners think you should select your dates based on whether or not they use napkins (video above).
-Young people may be giving up on Facebook, but ad agencies aren’t.
-Droga5 London won global creative duties for MINI Electric.
–Pierce Brosnanunder scrutiny from the Delhi health department is for his appearance in a 2016 ad for Indian chewing tobacco brand Pan Bahar.
-Domino’s became the first company to use Tinder’s Chatbot services with “Dom Juan” by VCCP.
-Don’t worry, Fishbowl users. Agency jobs are plentiful…in London.
Sometimes, albeit rarely, it pays to forget it’s Valentine’s Day. This was true for some lucky couples in London yesterday who had slacked off and failed to make restaurant reservations for the romantic holiday. Thankfully, Snickers had their back–as the Mars candy brand tends to do every Valentine’s Day–by opening its own restaurant catering exclusively…
Facebook is opening up its Community Help feature to businesses and organizations in times of crisis. Product lead for social good Asha Sharma said in a Newsroom post that this update will give businesses and organizations an easier way to reach out in times of crisis, adding, “They might post about helping people find everything…
Last October CNN kicked off its “Facts First” ad campaign, created out of brand agency Figliulo & Partners, in which it showed an apple on-screen while an announcer talked about perception and spin:
This is an apple. Some people might try to tell you that it’s a banana. They might scream, ‘Banana, banana, banana’ over and over and over again. They might put banana in all caps. You might even start to believe it’s a banana, but it’s not. This is an apple.
(Watch it here.) The ad was an obvious dig at the Trump administration, home of “alternative facts” and constant cries of “fake news” directed at news organizations including CNN. Now CNN is serving up a sequel (above) in which apple after apple is shown. Per the announcer:
SheSays is launching an International Women’s Day open brief aimed at promoting the organisation and getting exposure for female creatives.
A mass shooting in Little Rock, Ark., last July led Facebook to activate its Safety Check feature–a crisis-response system that is gaining new recognition in the aftermath of terror. The social media tool invites users to mark themselves as safe and send requests to others in the region–those listed as “not marked as safe yet.”…
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