Feb
16
Channel 4 signs up Gtech for Gogglebox sponsorship
Posted in: UncategorizedHome and garden appliance brand Gtech will sponsor Channel 4’s hit show Gogglebox when it returns for a new series next week.
Feb
16
Amazon Moves On Without ‘Transparent’ Actor Jeffrey Tambor
Posted in: UncategorizedThe 73-year-old star of Jill Soloway’s Emmy-winning series will not return to the role that brought him late-career plaudits.
Feb
16
Thursday Odds and Ends
Posted in: Uncategorized-Spark44’s latest effort for Jaguar, “The Distraction,” shows us how to avoid a parking ticket in the U.K.
-The Colorado Reproductive Center hired New York’s Terri & Sandy as its first AOR to help “cut to the core of how people experience fertility today.” Indie agency Women’s Marketing will handle media while Havas Formula gets the PR nod.
-The U.S. Army’s in-house marketing division briefed the U.S. Senate and House Armed Services Committees on its ongoing advertising efforts, including Adweek’s recent coverage of issues surrounding the account.
-Carmichael Lynch hired senior copywriter Megan Winterhalter and art director Steph Hayden.
-Y&L of Indianapolis announced quite a few new hires: motion and experience designer Shaunta Butler; designer Mitchell Brown; video editor Sam Mirpoorian; community manager Taylor DeVault; associate account director Jacqueline Hacker; marketing data analyst Wade Longstreet; and associate account manager Tyler Tillett.
-Zulu Alpha Kilo hired up 6 new creatives from fellow Toronto shops like Leo Burnett, TAXI, and Juniper Park/TBWA.
–Meredith Karr, formerly of MALFOR GOOD and Venables Bell & Partners, joined barrettSF as associate creative director.
-New York’s Rauxa named Autumn Berrang as its new SVP of account services.
Feb
16
Snickers: The Hungry Games
Posted in: Uncategorized
Snickers is a brand build on strong TV advertising, but if your target audience doesn’t watch TV anymore, you must do something different. So, we create a social media campaign that raises awareness and market penetration for the Snickers brand. Off course in-line with the international “you’re not you when you’re hungry” brand theme. The target audience is the mobile generation. Youngsters in the age of 16-24 that are always online. They swipe, (dis)like and want to be constantly entertained on their phone’s. Although they like some brands, they usually hate it when they interrupt their socials.
You’re not you when you’re hungry! How do we prove this to the youngsters? By hijacking their thumb and “hacking” the popular Instagram Stories.
Using the hold-screen-to-pause mechanism, we created 3 cool games that where impossible to win. To win (for an indefinitely moment), you had to pause the video at the exact right moment. “Great job! Don’t let go” appeared in your screen. Leaving you wondering what will happen next. Because obviously, you need your finger again. When lifted, the video automatically continued and you were confronted with the inevitable denouement “You lose”, quickly followed by “Be a winner, grab a free Snickers”. Making sure you felt like a champ and your efforts were rewarded with a Snickers (which you could claim after you swiped up).
Our goal was a distinctive and uncompromising campaign that stands out. That’s why we’ve chosen the nostalgic pixel art style that binds the campaign and is realized by Ivan Dixon. This animator from Melbourne has made his mark with work for The Simpsons, Cartoon Network, Disney and Warner Bros.
Feb
16
NBC Promotes Two Women to Lead Scripted Programming
Posted in: UncategorizedLisa Katz and Tracey Pakosta will become co-presidents, replacing Jennifer Salke, who announced last week that she was leaving to run Amazon Studios.
Feb
16
RAPP New York Welcomes Lucas Zaiden as Creative Director
Posted in: Uncategorized
RAPP hired Lucas Zaiden as creative director in its New York office.
Zaiden joins the agency from AKQA San Francisco, where he spent the past year as a creative director. He previously spent three years as vice president, executive creative director for F360 in his native Brazil, where he worked on the Rio 2016 Summer Olympics campaign for the Brazilian Ministry of Sport. Zaiden also has experience at agencies including Ogilvy&Mather Sao Paulo, Leo Burnett Madrid, DDB Istanbul, BBDO, Havas Digital and IPG in Moscow. Over the course of his career he has worked with clients including Apple, Google, Microsoft, Audi, Burger King, MTV, Unilever, P&G, PlayStation, BMW, Lexus, Jeep, Hyundai, Kia and Mercedes
“While we debate wether we call ourselves agencies, consultancies or studios, one thing will never change: from rethinking a business model to creating meaningful stories everything begins with an insight,” Zaiden said in a statement. “RAPP has in its DNA the constant pursuit to transform data into insights that reflect individual truths, capable of turning reaction into action with world class tools. Adding into that mix creativity is what makes it deliver relevant and long lasting creative products.”
Feb
15
CNN's New Trump-Trolling Ad: All Those Apples Add Up to 'a Case'
Posted in: Uncategorized
Last October CNN kicked off its “Facts First” ad campaign, created out of brand agency Figliulo & Partners, in which it showed an apple on-screen while an announcer talked about perception and spin:
This is an apple. Some people might try to tell you that it’s a banana. They might scream, ‘Banana, banana, banana’ over and over and over again. They might put banana in all caps. You might even start to believe it’s a banana, but it’s not. This is an apple.
(Watch it here.) The ad was an obvious dig at the Trump administration, home of “alternative facts” and constant cries of “fake news” directed at news organizations including CNN. Now CNN is serving up a sequel (above) in which apple after apple is shown. Per the announcer:
Feb
15
New York Daily News After the Florida School Shooting: 'This Is Us'
Posted in: Uncategorized
In the wake of the latest American school shooting, the New York Daily News front page this morning declares “THIS IS US” over an image of a gun pointed directly at its readers.
Inside the paper, an op-ed by the paper’s editorial board is headlined “All-American shame: As a nation, we do not care.” It reads, in part:
Mourn though we do, mourn though we must, it is time to admit a painful fact: As a nation, we do not care. If we cared, we would make at least an honest effort to fight the corrosive culture of violence that infects so many of us. To attack mental illness as the scourge it is.
Feb
15
Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed
Posted in: UncategorizedOnce upon a time, beacons–Bluetooth-powered devices that can push messages to smartphones–offered brands an opportunity to connect with consumers in physical retail locations and gather data about them. For brands, beacons promised an expanded and expansive conversation at the shelf. Companies spend a lot of money trying to get consumers to the store and in…
Feb
15
NBC Olympics Ratings Took a Tumble on Wednesday Night
Posted in: UncategorizedNBC’s Pyeongchang Olympics prime time ratings took a bit of a tumble on Wednesday night. Per Nielsen live-plus-same-day data and digital data from Adobe Analytics, NBC Olympics’ Wednesday prime-time coverage posted a Total Audience Delivery of 19.2 million viewers, of which 17.2 million watched on NBC only. That means there was a 12 percent lift…
Feb
15
'Black Panther' Forecast Soars Past $200 Million on Wide Appeal
Posted in: Uncategorized
If “Wonder Woman” proved filmgoers of all ages and genders would go see a female superhero flick, Marvel’s “Black Panther” is poised to do the same with an African-American protagonist in a supersuit.
The film could generate about $205 million in its debut over the extended President’s Day weekend in the U.S., according to Box Office Pro, which raised its projection on Thursday by almost $24 million. Marvel parent Walt Disney Co. is predicting $150 million, still enough to ensure “Black Panther” will be among the top-grossing domestic releases of the year.
AMC Entertainment Holdings, the biggest U.S. exhibitor, has recorded more advance sales for “Black Panther” than any other Marvel Studios title “by a significant margin,” according to Elizabeth Frank, chief content and programming officer for the company. More than 100 of the chain’s 650 theaters are seeing record reservations.
Feb
15
'Star Trek' Streams Up Profit as CBS Asks Who Needs Ads
Posted in: Uncategorized
CBS Corp. overcame a slump in TV advertising to report higher sales and profit in the final quarter of 2017, buoyed by offering programs to online providers such as Netflix and attracting subscribers to its own All Access service with shows like “Star Trek: Discovery.”
CBS boosted sales from licensing programs by 33 percent and subscription fees by 20 percent, according to a statement Thursday. The company said its two paid streaming services have reached almost 5 million subscribers.
CEO Leslie Moonves is trying to sustain momentum at the company he has led for more than a decade while his board explores a merger with Viacom, which like CBS is controlled by the Redstone family. Viacom owns cable networks including MTV and Nickelodeon, as well as the Paramount Pictures studio.
Feb
15
TBS Debuts Animated Series 'Final Space' on Reddit Before It Hits TV
Posted in: Uncategorized
A new cartoon from TBS called “Final Space” is going after “Rick and Morty” fans with a livestream premiere on Reddit.
TBS is running an ad campaign on Reddit to give viewers an early look at the animated sci-fi show two weeks before it debuts on TV. It’s the first time a TV show will stream on Reddit, a site with thousands of fandoms and user-generated communities, adding up to more than 50 million monthly U.S. visitors, according to ComScore.
TBS could have streamed “Final Space,” created by Olan Rogers, on Facebook, Twitter or YouTube, but Reddit users are known aficionados of cartoons and science fiction. TBS’s sibling network Cartoon Network has cultivated a rabid following for its own hit sci-fi animated series “Rick and Morty,” which has a community of 750,000 fans on Reddit.
Feb
15
Snapchat agora mostrará dados de posts para os influenciadores
Posted in: Uncategorized
As informações mostradas são bem parecidas com as divulgadas pelo Instagram
> LEIA MAIS: Snapchat agora mostrará dados de posts para os influenciadores
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