Feb
16
Caribou Coffee: Coffee Makes You Brave
Posted in: Uncategorized
Feb
16
Mi Pueblo Culture Camp
Posted in: Uncategorized
Video to encourage children of Latino heritage and their siblings to participate and learn about their Latin-American culture and their language in a 5 day camp held in June. The camp is held the week after Father’s Day in Cleveland Heights, OH. Some but not all of our children are adopted. The focus of this group is not on adoption but on Latino culture.
Feb
16
Friday Morning Stir
Posted in: Uncategorized-L.A.’s Battery created this spot for Netflix’s new Chris Rock stand-up special Tambourine, which we are totally going to watch over the long weekend.
-The dudes from licensing company Musicbed claim Droga5 sent them a cease and desist order upon learning about plans to place an ad targeting him outside the agency’s officer. Gerry Graf “wrote an endearing message on his Facebook page.”
-Oh look, we were right: Eastport Holdings did indeed acquire Columbus, Ohio agency Fahlrgren Mortine for an undisclosed sum. Where will they go from here, given that Eastport also owns Columbus-based SBC Advertising?
-Figliulo&Partners made another “apples to apples” spot trolling the #fakenews crowd for CNN.
-More About Advertising wonders whether it’s restructuring time for Sir Martin.
-The Drum talked to some of the top female executives at New York shops about how one Don Draper might respond to today’s more gender-balanced agency C-suites. (But yes, we still have a long way to go.)
-iProspect appointed Belle Lenz as its U.S. chief marketing officer and Joel Grossman as its first-ever chief technology officer.
Feb
16
No Sled? No Problem: Red Stripe Keeps Jamaican Bobsled Team's Dream Alive
Posted in: Uncategorized
Red Stripe has stepped into to save the Jamaican bobsled team at the Olympics. The beer, which is brewed in the nation’s capital of Kingston, covered the cost of the women’s team’s sled at the last minute after its coach quit and apparently threatened to take the sled with her, the brand says.
The coach, Sandra Kiriasis of Germany, quit the team after refusing to change roles from driving coach to “track performance analyst,” according to a report Wednesday by the BBC. Kiriasis claims she was forced out and is legally responsible for the sled, the BBC reported. Red Stripe, which is distributed in the U.S. by Heineken USA, seized on the situation with a tweet on Thursday. The Jamaican team took the brew up on its offer.
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Feb
16
What Marketers Can Learn From the Most Effective Russian Ads of the 2016 Election
Posted in: UncategorizedWe’ve all heard reports about how Russian operatives created and distributed ads and posts on Facebook between June 2015 and August 2017. The idea was to split the millions of Americans who saw these fabricated stories along party lines, thereby deepening existing hardline, ideological stances around controversial social issues. While it is unknown whether these…
Feb
16
PokerStars Found a Dude With the Perfect Poker Face for Its New Ad
Posted in: UncategorizedPokerStars puts on its game face and bids newbies to sign up for some online gambling action in fresh work themed, “You’re already a great poker player.” Hey, why not cash in that 401(k) and really take charge of your financial future, right? “To recruit new players and poker beginners, we had to convince non-expert…
Feb
16
No Sled? No Problem: Red Stripe Keeps Jamaican Bobsled Team's Dream Alive
Posted in: Uncategorized
Red Stripe has stepped into to save the Jamaican bobsled team at the Olympics. The beer, which is brewed in the nation’s capital of Kingston, covered the cost of the women’s team’s sled at the last minute after its coach quit and apparently threatened to take the sled with her, the brand says.
The coach, Sandra Kiriasis of Germany, quit the team after refusing to change roles from driving coach to “track performance analyst,” according to a report Wednesday by the BBC. Kiriasis claims she was forced out and is legally responsible for the sled, the BBC reported. Red Stripe, which is distributed in the U.S. by Heineken USA, seized on the situation with a tweet on Thursday. The Jamaican team took the brew up on its offer.
Please contact us (your DMs are not open) US (315) 558-2302
Feb
16
Walmart Unveils New Apparel Brands to Check Amazon's Growth
Posted in: Uncategorized
Walmart is introducing low-cost clothing brands for women, kids and plus-size customers, aiming to lure shoppers as Amazon gobbles up more apparel sales.
The store brands include Time and Tru in ladieswearwhich will replace the jettisoned DanskinNow labelalong with Terra & Sky in plus-size apparel and Wonder Nation for kids, according to a company presentation to suppliers obtained by Bloomberg News. The George apparel brand, which Walmart brought over from its British unit Asda, will be refocused for men only. The new brands will replace older ones such as Faded Glory, White Stag and Just My Size.
The retailer is “launching new brands, not labels,” according to one of the slides presented at the meeting, which took place at the retailer’s headquarters in Bentonville, Arkansas, in late January. “We will cover every aspect of fashion.”
Feb
16
Amazon, YouTube, Twitter Are Said to Eye Bids for NFL Rights
Posted in: Uncategorized
Amazon, YouTube and Twitter are all weighing bids for streaming rights to “Thursday Night Football,” according to people with knowledge of the matter, providing the latest evidence of technology companies’ growing interest in live sports.
The three are bidding as much as hundreds of millions of dollars for rights that will run for as long as five years, according to the people, who asked not to be identified discussing the negotiations. The NFL is getting help in the talks from 21st Century Fox, which acquired the TV rights to the games through 2022.
The NFL is looking for a tech company to offer an interactive stream with social-media commentary and statistics that entice kids raised on video games and Snapchat, the people said. Amazon already does this with the G League, a minor-league version of the NBA. The TV audience for the NFL has declined for two years in a row, slumping almost 10 percent last season alone.
Feb
16
Emart: Hood House
Posted in: Uncategorized
The core campaign objective is to raise awareness of animal homelessness, and to promote positive interaction between people and homeless animals. We wanted to first raise awareness of animal homelessness among pet owners and animal lovers, and through the power of social media, further raise awareness to the general public. The campaign was executed through a collaboration with Molly’s Pet Shop, an E-mart pet shop brand in South Korea. Clothing donations were collected, and were recycled into portable cat shelters for stray cats called Hood Houses. 2,000 Hood Houses were made and given away for free to customers who purchased food for stray cats during a two-week period.
Feb
16
Mapee
Posted in: Uncategorized
During carnival street parties, many Brazilians often piss on the sidewalks, spreading stench and dirt around the city. For the end of the pee on the street tet’s map together the closest toilets?
Feb
16
Nissan: KEFA – Fake Spare Parts
Posted in: Uncategorized
The UAE automotive industry has experienced exponential growth in the last few years, generating records of demand for car parts. But such scenario has also collaborated to increase an old problem in the region: the enormous amount of fake spare parts being offered on the market.
As most drivers in Dubai think they can easily tell a fake car part from a real one, unauthorized car shops have their clientele guaranteed. As a result, one out of four cars is fitted with fake spare parts.
To change drivers’ attitude, AWR Arabian Automobiles and its Nissan Service Center/Genuine Parts division created KEFA, the fakest spare parts ever, and
introduced it to car fans at the Dubai International Motor Show.
A shower drain, a printer toner, and kitchen strainer were respectively presented as a brake rotor, a fuel injector, and an air filter, each one with its very
own package.
With more than one hundred car fans interviewed, less than 6% were able to notice the scam. The best reactions were compiled in an online film, meant to
prove that, when it comes to car parts, it’s better to rely on genuine products and on authorized service centers.
Feb
16
Digital marketing agency Feed launches digital creative division
Posted in: UncategorizedIndependent digital marketing agency Feed has launched a creative digital division to “bring a culture of ideas” into the agency as it looks to offer innovative comms solutions for brands.
Feb
16
Specsavers launches £45m media review
Posted in: UncategorizedSpecsavers has put its £45m media account into review, putting Manning Gottlieb OMD on alert.
Feb
16
‘3 Billboards’-Inspired Protest Calls for Justice Following the Fatal Grenfell Tower Fire
Posted in: Uncategorized“Seventy-one dead.” “And still no arrests?” “How come?” Three billboards displayed these haunting messages on Thursday outside Grenfell Towers in London–where a massive fire ripped through a 24-story block of public housing flats on June 14, killing 71 people. The campaign–created by community-led organization Justice4Grenfell and BBH Labs–mirrors the 2017 drama film “Three Billboards Outside…
Feb
16
McDonald's: The First Time
Posted in: Uncategorized
A new ad campaign created by Leo Burnett London takes viewers from the 1970s to the present day, celebrating 50 years since the first ever appearance of McDonald’s Big Mac.
The campaign seeks to remind customers of how much they love a Big Mac, as well as encouraging those who have never tried a Big Mac to taste one for the first time. Also it highlights the introduction of two limited-edition promotional burgers – the Mac Jr, a single patty version of a Big Mac; and the Grand Big Mac, a bigger version with a larger bun and two bigger patties.
The ad revisits everything from fashions and hairstyles to cars throughout the decades. At the same time, it presses viewers’ nostalgia buttons by reminding us of the changes that McDonald’s has made to its restaurants, packaging and even its typefaces over the years. An adventure back in time, it provides a window back to some much-loved eras.
The ad concludes with a father and son trying the new promotional burgers together in present day, reminiscing and agreeing over the fact that the unique Big Mac taste still remains as satisfying and enjoyable as it was the first time – ‘still good’!
Feb
16
Royal British Legion uses AR to turn commemorative pins into a storytelling experience
Posted in: UncategorizedThe Royal British Legion has launched an augmented-reality experience that brings to life the stories from the Battle of Passchendaele in a bid to reach a younger audience.
Feb
16
Filme indicado ao Oscar inspira campanha por justiça para vítimas de incêndio
Posted in: Uncategorized
“Tre?s Anu?ncios Para Um Crime” inspira ativistas londrinos na cobrança por respostas sobre incêndio que causou 71 mortes
> LEIA MAIS: Filme indicado ao Oscar inspira campanha por justiça para vítimas de incêndio
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