Hasta La Creative!

Pizza Hut, hungry for a sales boost, has become the next official pizza of the National Football League.

The deal was announced by the No. 2 U.S. pizza chain and the NFL early Wednesday, the day after Papa John’s and the NFL broke up following what became a contentious relationship in 2017.

Pizza Hut’s multi-year deal gives it category exclusivity across national platforms, beginning with the 2018 NFL Draft in Texas in late April.

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When it comes to intense rivalries and storybook moments, the sports industry always seems to deliver year after year with iconic images that become permanently etched in history. As we turn the page into 2018, the accelerating adaption of technology is breaking sporting events out of their venues, beyond television sets and onto a myriad…

If your taste in fashion runs to ketchup-chip inspired T-shirts, letterman jackets, crewneck sweaters, duffel bags and caps, Doritos Canada has the streetwear line for you. BBDO Toronto helped develop the collection, which celebrates the seasonal appearance of limited-edition Doritos Ketchup snacks at retail locations across the wide, wintery expanses of our neighbor to the…

As upfront season begins, the networks that will be affected by Disney’s pending $52.4 billion acquisition of 21st Century Fox won’t be altering their messaging to buyers this year. Their approach is that things are “business as usual” until the deal closes, which may not happen for another 18 months. But “business as usual” is…

Attention is “the act or state of applying the mind to something” and “a condition of readiness involving especially a selective narrowing or focusing of consciousness and receptivity,” according to dictionary definitions.

Attention, then, is not merely seeing or viewing something. It is the act of focusing one’s mind on what you are seeing, viewing, reading or hearing.

In fact, many of you may have already started zoning out just reading this! We just don’t pay as much attention anymore. We used to be “glued to the TV.” Now, we’re only sticking around long enough until we’re distracted by the many available screen options.

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Wunderman is appointing former SapientRazorfish creative leader Daniel Bonner as its new global chief creative officer effective March 5.

Bonner, who left his post of global creative chief at SapientRazorfish last summer, is succeeding Lincoln Bjorkman. A Wunderman spokeswoman said that Bjorkman is leaving to explore new opportunities and is helping Bonner make a smooth transition to the role.

As global chief creative officer, Bonner will lead Wunderman’s creative teams across 200 offices in 70 countries for clients such as BT Group, Microsoft, Shell and T-Mobile. He will report to Global CEO Mark Read and will remain based in London, but will travel frequently to the U.S.

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Fifth-generation wireless systems, or 5G, is at the tip of everyone’s tongue at Mobile World Congress in Spain this week. As the point person driving Intel’s stated evolution from a PC-centric company to a data-driven powerhouse, it stands to reason that Aicha Evans, senior vice president and chief strategy officer at the company, has 5G on the brain, too.

“There’s a next generation of activity coming because there’s so much data. And this data we cannot transfer without the next generation of technology, which is 5G,” says Evans. “When you’re talking about 3D video, 4Kwhen you’re talking about VR, which is also comingwithout 5G and its bandwidth, we will not be able to transmit that.”

5G, however, will not involve replacing existing 4G infrastructure, as previous systems have required. Rather it will be an iterationa filling in of gapsof 4G as data becomes ever more powerful and, of course, faster.

Continue reading at AdAge.com

Mike Sutcliff, the group chief executive of Accenture Digital, explains why marketeers are interested in interactive technology.

The ghosts of once-mighty digital brands like Yahoo, AOL and MySpace loom large as a reminder of how quickly internet users’ preferences can change.

Pizza Hut Delivery has awarded its UK advertising account to Iris, less than a year after the integrated agency lost the Domino’s business.