JWT Restructures Leadership Team, Appoints North American CEO


About two years after taking the helm as J. Walter Thompson Co.’s worldwide CEO, Tamara Ingram is changing up the executive leadership structure at the WPP agency.

Ingram has hired McGarryBowen U.S. CEO Simon Pearce as the chief executive of North America, a newly created position. He will take on the role, which includes running JWT New York, in April and will report to Ingram. Lynn Power, CEO of JWT New York, will leave the company the company to pursue an entrepreneurial opportunity.

Additionally, Ben James has been promoted from managing director of creative innovation and executive creative director to chief creative officer of JWT New York. Brent Choi, who has been acting as chief creative officer of both New York and Toronto, has been named president of JWT Canada and chief creative officer of global brands the agency handles, such as Campari.

Continue reading at AdAge.com

Amul: Roof

Amul Print Ad - Roof

Background: Dark chocolates barely constitute 10% of the chocolate category in India. But recently, consumers, especially millennials, have begun embracing dark chocolate. Amul, Asia’s second largest dairy brand, has been making chocolates for over 30 years. It recently launched a variety of premium dark chocolates, including the very rare 90% dark chocolate.

Idea: Uninitiated people don’t know what to expect from dark chocolate. For them, the world of dark chocolates is unchartered and unfamiliar. Using the rarest of variants, the 90% Dark chocolate, we created a world filled with intrigue and mystique, seducing people to be a part of it, to come and get a glimpse of what lies on the other side.

Just Try Not to Tear Up Watching This Highlight Reel of Winter Olympians Realizing They Won


So the 2018 Winter Olympics have wrapped up, and just in case you miss them already, NBC Sports just released a wonderfully manipulatively highlight video, just under four-and-a-half minutes long, titled “When they knew: the best winning reactions of 2018 Olympians.” It’s an NFL RedZone-ish idea (“every touchdown from every game”) starring athletes reacting with shock, joy, hugs and tears, plus the occasional skyward look and collapse onto the snow thrown in for good measure. As you sit at your desk at work, you know, not winning, just try not to tear up a bit as you watch.

(NBC Sports has disabled embedded playability for some reason, so click here if clicking on the video above didn’t yield a YouTube link.)

Continue reading at AdAge.com

Laive: Butter Fingers

Video of Laive: Butter Fingers

Unilever's Keith Weed on trust, cutting agencies and gearing up for GDPR

Earlier this month, Keith Weed was named the World Federation of Advertisers’ Global Marketer of the Year, an award run in association with Campaign. To mark his win, the FMCG giant’s chief marketing and communications officer caught up with WFA president David Wheldon and discussed a range of topics from his recent high-profile speech at the US IAB through to coping with GDPR.

Hennessy creates dining experience

Hennessy, the cognac brand owned by LVMH, has created a dining experience for its rare Paradis Imperial range.

My side hustle: how I launched an agency and an absinthe brand in the same year

Just months after founding PrettyGreen, chief executive Mark Stringer was called up by a friend and asked whether he’d like to travel to France to launch a new alcohol brand.

Absolut creates cocktail technique masterclass

Absolut Elyx, the Pernod Ricard vodka brand, is hosting masterclasses in cocktail techniques.

BT 'can't and won't compete' with Netflix in global drama marketplace

BT cannot compete with, and has no intention of competing with, the likes of Netflix and Amazon for global dramas, its group chief executive Gavin Patterson admitted at Mobile World Congress.

Speculative Taxidermy. Natural History, Animal Surfaces, and Art in the Anthropocene

Speculative Taxidermy. Natural History, Animal Surfaces, and Art in the Anthropocene, by Giovanni Aloi.

On amazon UK / USA.

Publisher Columbia University Press writes: Taxidermy, once the province of natural history and dedicated to the pursuit of lifelike realism, has recently resurfaced in the world of contemporary art, culture, and interior design. In Speculative Taxidermy, Giovanni Aloi offers a comprehensive mapping of the discourses and practices that have enabled the emergence of taxidermy in contemporary art. Drawing on the speculative turn in philosophy and recovering past alternative histories of art and materiality from a biopolitical perspective, Aloi theorizes speculative taxidermy: a powerful interface that unlocks new ethical and political opportunities in human-animal relationships and speaks to how animal representation conveys the urgency of addressing climate change, capitalist exploitation, and mass extinction.

A resolutely nonanthropocentric take on the materiality of one of the most controversial mediums in art, this approach relentlessly questions past and present ideas of human separation from the animal kingdom. It situates taxidermy as a powerful interface between humans and animals, rooted in a shared ontological and physical vulnerability.


Berlinde De Bruyckere, K36 (The Black Horse) (and details), 2003. Photo

Speculative Taxidermy looks beyond the postcolonial critique, the uncanny and the sensationalism of taxidermy to examine the resurgence of the practice in contemporary art.

The author calls “Speculative Taxidermy” an art practice that balances realism with abstraction, engages with current ethical and biopolitical concerns, re-calibrates our relationship with animals and destabilizes dominant anthropocentric modes of being and thinking.

The strongest quality of the book is the way it acknowledges that taxidermy, like any other cultural practice, operates nowadays within a context characterized by consumerism, globalization, resource depletion and environmental anxieties. The author also dives into the historical background from which speculative taxidermy (and ultimately own own relationship with animals) emerged: the rhetoric of natural history museums and the history of how nature has been staged, dissected and displayed in medieval bestiaries, cabinets of curiosities, dioramas and other historical tools for constructing concepts of nature.


Laurent Bochet, Carrion crow, Corvus corone, from 1000°C Deyrolle – 1er février 2008


Laurent Bochet, Nile crocodile, Crocodilus niloticus, 4 feet long., from 1000°C Deyrolle – 1er février 2008


Nicholas Galanin, Inert Wolf, 2011

Speculative Taxidermy is packed with thorough analysis of taxidermy artworks but also with fascinating anecdotes: Degas’s little dancer which shocked fin de siecle Parisians with her real hair, wax body and aura of “precocious depravity”, the hippopotamus that lived in the Boboli Gardens as pet of Grand Duke of Tuscany, Michelangelo gaining intimate knowledge of anatomy through his practice of dissecting bodies at the Santo Spirito hospital in Florence in the late 15th century, etc.

This is a solid, thoroughly researched volume for fastidious art critics who want to study taxidermy’s position within the context of the anthropocene. The author, however, relishes art speak and references to every single thinker of the 20th and 21st century you could think of: Donna Haraway (obviously!), Claude Lévi-Strauss, Susan Sontag, Slavoj Žižek, Michel Foucault (who’s actually the book’s main cicerone), etc. It didn’t prevent me from enjoying the book but i thought i’d warn you. If ever light and entertaining taxidermy is what you’re after, then you might want to have a look elsewhere: at Robert Marbury‘s Taxidermy Art: A Rogue’s Guide to the Work, the Culture, and How To Do It Yourself or maybe at Crap Taxidermy by Kat Su.

I’ll leave you with some of the creatures and scenes i discovered in the book:


The weird and wonderful hippopotamus at La Specola, Florence’s Museum of Zoology and Natural History. It given to the Cosimo III de’ Medici in the second half of the 17th century. Photo


Crocodile suspended from the ceiling of Chiesa Santa Maria Annunziata at Ponte Nossa, Italy. Photo


Finishing touches applied to a diorama in the Akeley Hall of African Mammals at the American Museum of Natural History in New York. Named for Carl Akeley, the explorer who designed all the displays, the hall presents several animals that Akeley had killed. Photo taken in 1936


Hiroshi Sugimoto, Gorilla (from the Diorama series), 1994


Diane Fox, Animals Reflecting, California Academy of Sciences, San Francisco, California, from the seies “UnNatural History”, 2010


Oleg Kulik, Orangutang, from the series New Paradise, 2001


Maria Papadimitriou, ‘Agrimika why look at animals?’, 2015. Photo


Nandipha Mntambo, Titfunti emkhatsini wetfu (The shadows between us), 2013. Photo


Cole Swanson, Regina Mortem


Cole Swanson, Specimen Hides

If you put me in a room with this one, i will cry my heart out:


Snæbjörnsdóttir/Wilson, nanoq: flat out and bluesome, 2006


Snæbjörnsdóttir/Wilson, the naming of things (video still from the installation
between you and me), 2009


Mark Fairnington, Monkey Badger (part of Collected and Possessed), 2012

The book closes on a very witty appendix by Mark Dion and Robert Marbury titled “Some Notes Towards a Manifesto for Artists Working with and About Taxidermy Animals.”


Mark Dion, Landfill, 1999-2000

Source

Monday Morning Stir

-The answer to “Are you gonna bingo?” is always yes in The&Partnership’s new extended spot for Sun Bingo.

-The latest brands to end their partnerships with the NRA are Avis and MetLife.

-Our favorite thing about the NRA’s own statement calling such moves “a shameful display of political and civic cowardice” is that they picked a shot of midtown Manhattan for the post. We wonder what message they were trying to send…

-In news from across the pond, what is GDPR and why should we care? Glad you asked!

-Michelob Light goes organic, because that’s definitely the way to win the beer wars.

-In his latest column for The Drum, Andrew Boulton argues that sitting at your desk all day every day makes for stale copywriting. (Big fan of the open office, we take it.)

-More About Advertising argues that Droga5’s biggest wave of layoffs last week came as a “shock” to the New York agency world. Perhaps in a “join the club” sort of way?

-Goshen, NY-based Focus Media won media AOR duties for Camelback Resorts and The Kartrite Hotel & Indoor Waterpark.

Ad Blockers Should Punish Individual Ads Rather Than Black-Listing Publishers

Ad blocking is a topic that’s front-and-center for brands engaging in display advertising. While it becomes more prevalent, there are still a few challenges to resolve. As it exists today, the ad-blocking ecosystem is not yet perfected. Currently, most ad-blocking scenarios used by frustrated consumers looking for an ad-free experience involve the “all or nothing”…

MWC adds Freeman XP to brand activations supplier list

GSMA, the producer of Mobile World Congress, has appointed brand experience shop Freeman XP as one of its preferred activations agencies.

Time Inc to sell UK titles to private equity

Time Inc has agreed to sell its UK publishing arm, which includes NME and Marie Claire, to private equity fund Epiris.

Improve Your Location Marketing Game With Customer Reviews

Recently, industry analyst Brian Solis wrote a column that speaks volumes about the importance of customer reviews in a business’s location marketing strategy. In “Empowered Consumers Are Searching for the Best and Worst Brands Before They Buy,” he noted that: According to Google, mobile searches that include “best” have grown by more than 80 percent…

Inside McDonald’s New ‘Serial’-Style Podcast Telling Its Side of the Szechuan Sauce Story

Rick and Morty fans can rejoice. Szechuan sauce is returning to McDonald’s. Starting today, over 20 million packets will be available at McDonald’s restaurants across the country. Last week, the company released a three-episode podcast called The Sauce that details what went wrong in October when the fast-food behemoth tried to bring back the beloved…

How Would a Robot Process the Trauma of War? This Powerful Ad Shows Us

How would a robot deal with war? It’s a reductive question, given that using robots in a military contexts begs a far more serious one: How will we deal with the effects of robotics in warfare? But charity organization War Child U.K. uses a childlike approach in “Escape Robot” to great effect. Created by agency…

CBS Debuts Its Sports News Streaming Network for Younger Fans, CBS Sports HQ

Six months after announcing it would create a sports news streaming network, CBS has launched the new OTT offering, called CBS Sports HQ. The free, ad-supported network, which debuted this morning and is a collaboration between CBS Sports and CBS Interactive, contains live coverage from anchors and reporters, who will offer news, scores, stats, highlights…

Hearst’s Good Housekeeping Adds Recipes to Its Visual Skill for Amazon Echo Devices

Two years ago, Hearst went all-in on voice, creating a 10-person team dedicated to innovating on new technologies. The same team is now responsible for creating a new feature to Hearst’s Good Housekeeping skill, which now has recipes with visuals made with the Echo Show and Spot in mind. The skill, which had a soft…

Waitrose hosts fitness classes with Shona Vertue

Waitrose is hosting series of fitness sessions with personal trainer and yoga teacher Shona Vertue.