#NewLook: Twitter Eyes Redesign to Promoted Trend Ads


Twitter is experimenting with a redesign to its one of its first ad products, the “promoted trends” that let advertisers highlight the subject of their choice near the platform’s closely watched list of trending topics.

The idea is to make them more visual and in the process restore enthusiasm for the product, according to people familiar with the plans.

The new look would make promoted trends stand out more clearly from the so-called organic trends, meaning discussions that Twitter lists purely because they’re popular.

Continue reading at AdAge.com

FedEx Says It Will Keep NRA Discounts Despite Calls for Boycott


FedEx is maintaining discounts for members of the National Rifle Association, even as calls for a boycott mount on social media after a deadly school shooting in Florida.

The courier said it “has never set or changed rates for any of our millions of customers around the world in response to their politics, beliefs or positions on issues.” The NRA is one of hundreds of organizations in its alliance programs, FedEx said Monday in its first public comment on the matter.

Since Sunday, the #BoycottFedEx hashtag has been included in more than 700 posts on Twitter, including one by Marjory Stoneman Douglas high school student David Hogg that has been shared more than 13,000 times. Hogg, who now has more than 330,000 followers on Twitter, and peers at Stoneman Douglas have gained national attention as advocates for gun-law reforms since a Feb. 14 attack at the school left 17 students and teachers dead.

Continue reading at AdAge.com

Moonpig: V&A

Moonpig, the online occasions retailer, is launching a campaign to showcase its range of personalised cards and gifts for Mother’s Day.

Created by Quiet Storm, the campaign is the latest since the agency won the account last year and introduced the “Share A Moment, Share A Moonpig” creative platform.

Highlighting that there’s “More for Mum at Moonpig”, the campaign breaks on 21st February ahead of Mother’s Day on 11th March. It features two 30-second TV executions, “Gin” and “V&A”, and cut down 10-second versions, running across ITV, Channel 4, Five and Sky channels.

The ads show that, while every mum loves flowers on Mother’s Day, Moonpig’s products make this Mother’s Day even more special due to its great range of personalised cards, special gifts, and fantastic flowers.

Quiet Storm’s creative shows daughter Amy and her mum sharing a magical moment that triggers some great memories as Amy presents a personalised card and inspired gift, in one ad a bottle of gin and in the other a V&A garden tool set, all topped off with a delightful bouquet.

Video of Moonpig: V&A

Moonpig: Gin

Moonpig, the online occasions retailer, is launching a campaign to showcase its range of personalised cards and gifts for Mother’s Day.

Created by Quiet Storm, the campaign is the latest since the agency won the account last year and introduced the “Share A Moment, Share A Moonpig” creative platform.

Highlighting that there’s “More for Mum at Moonpig”, the campaign breaks on 21st February ahead of Mother’s Day on 11th March. It features two 30-second TV executions, “Gin” and “V&A”, and cut down 10-second versions, running across ITV, Channel 4, Five and Sky channels.

The ads show that, while every mum loves flowers on Mother’s Day, Moonpig’s products make this Mother’s Day even more special due to its great range of personalised cards, special gifts, and fantastic flowers.

Quiet Storm’s creative shows daughter Amy and her mum sharing a magical moment that triggers some great memories as Amy presents a personalised card and inspired gift, in one ad a bottle of gin and in the other a V&A garden tool set, all topped off with a delightful bouquet.

Video of Moonpig: Gin

Make a Toenation

Established in 1973, the Sourtoe Cocktail has been a time-honoured tradition in Dawson City, Yukon. Drawing tourists from around the world, the famous cocktail consists of an actual severed human toe used to garnish a drink. But in June of 2017, it was stolen by a drunken tourist, and the theft made headlines worldwide! So we created a contest in search of a new toe.

Video of Travel Yukon Toenation Case Study

Novartis: Watch out, pain out – Bicycle

Novartis Print Ad - Watch out, pain out - Bicycle

Ask doctors for treatment early and the patient can put colors back into life.

Novartis: Watch out, pain out – Guitar

Novartis Print Ad - Watch out, pain out - Guitar

Ask doctors for treatment early and the patient can put colors back into life.

Dementia SA: Love at First Sight

Imagine falling in love with you every day. That beautiful, mushy feeling. The butterflies. The all-encompassing euphoria. Imagine it, then have a listen to this.

Video of Dementia SA: Love at First Sight

Nutrisystem Tumbles After Diet-Season Marketing Campaign Flops


Nutrisystem Inc. plummeted as much as 27 percent in extended trading after its latest diet-season marketing campaign stumbled, hurting the weight-loss giant’s sales and profit outlook.

The company expects earnings of 3 cents to 8 cents a share in the first quarter, well below the 28-cent average estimate of analysts. Nutrisystem’s annual forecast also came in short of Wall Street predictions.

Weight-loss programs like Nutrisystem are heavily dependent on New Year’s resolutions to lock in customers. This time around, the company’s marketing message didn’t resonate, forcing management to rethink how it handles advertising.

Continue reading at AdAge.com

Domino's Pizza: Reinvention

A journey through the tasty ingredients that make up Domino’s pan pizza.

Video of Domino’s – Reinvention

Volkswagen: VW App-Connect, 1

Volkswagen Print Ad - VW App-Connect, 1

Today’s smartphones mean we’re constantly glued to our screens, even when we should not be. Volkswagen has developed App-Connect so drivers can select smartphone apps right from their dash and keep their focus on the road. To promote this, we came up with a print campaign that reminds people about the importance of safe driving.

Volkswagen: VW App-Connect, 2

Volkswagen Print Ad - VW App-Connect, 2

Today’s smartphones mean we’re constantly glued to our screens, even when we should not be. Volkswagen has developed App-Connect so drivers can select smartphone apps right from their dash and keep their focus on the road. To promote this, we came up with a print campaign that reminds people about the importance of safe driving.

Volkswagen: VW App-Connect, 3

Volkswagen Print Ad - VW App-Connect, 3

Today’s smartphones mean we’re constantly glued to our screens, even when we should not be. Volkswagen has developed App-Connect so drivers can select smartphone apps right from their dash and keep their focus on the road. To promote this, we came up with a print campaign that reminds people about the importance of safe driving.

Volkswagen: VW App-Connect, 4

Volkswagen Print Ad - VW App-Connect, 4

Today’s smartphones mean we’re constantly glued to our screens, even when we should not be. Volkswagen has developed App-Connect so drivers can select smartphone apps right from their dash and keep their focus on the road. To promote this, we came up with a print campaign that reminds people about the importance of safe driving.

Volkswagen: VW App-Connect, 5

Volkswagen Print Ad - VW App-Connect, 5

Today’s smartphones mean we’re constantly glued to our screens, even when we should not be. Volkswagen has developed App-Connect so drivers can select smartphone apps right from their dash and keep their focus on the road. To promote this, we came up with a print campaign that reminds people about the importance of safe driving.

Waze: Life saving WAZE

Video of Life saving WAZE – new feature

Pitney Bowes: Worry

Video of Worry

Nascar: Twist

Video of TWIST

Erin Johnson’s Lawyers Accuse WPP of Withholding Documents in Latest JWT, Gustavo Martinez Case Filings

JWT announced some big changes today, most prominent among them the hiring of mcgarrybowen’s Simon Pearce as its new North American CEO and the departure of his predecessor Lynn Power, who is leaving “to pursue an entrepreneurial opportunity.”

A little further downtown at the Southern District Court of New York, last week saw the latest set of filings in the ongoing lawsuit filed by the agency’s still-current global chief communications officer, Erin Johnson.

In short, Johnson’s lawyers have accused the WPP team of stalling by refusing to release documents related to the resignation of another top JWT PR executive, director of global comms Christine O’Donnell—as well as the attempted cultural training of former global CEO Gustavo Martinez, the man she sued for harassment and discrimination.

Last Wednesday, the law firm of Vladeck, Raskin & Clark requested a meeting with Judge Robert Lehrburger to discuss why the parties have “reached an impasse” in their efforts to resolve “certain discovery disputes.”

Repeated claims of “pariah” treatment

The letter recalls 2016 claims that agency leadership began retaliating against Johnson as soon as she returned to work after filing suit against the holding company, the agency and now-former CEO Martinez by subjecting her to “humiliating treatment,” pressuring her to resign and turning her into a “pariah” by assigning most of her previous duties to O’Donnell. The latter employee joined the agency several months after news of the suit went live.

According to the latest filing, O’Donnell told CEO Tamara Ingraham and others last November that she planned to resign … but they withheld that information from Johnson.

Johnson and her team then requested documents related to JWT’s attempts to replace O’Donnell with another individual who would handle most of the work previously assigned to her. WPP refused, arguing that “they are not obligated to produce information” beyond a cutoff date.

That date, the letter states, is unrelated to information that Johnson and her lawyers did not know about at the time.

Johnson’s lawyers also add that they’re only interested in “documents concerning a single recent development: O’Donnell’s departure and defendants’ efforts to find someone to perform some or all of her duties.” Why? Because “such materials could reflect further retaliation; documents may show that defendants failed to consider plaintiff to assume what previously had been her duties.”

The letter goes on to claim that, in December 2017, Johnson received a “handbook” outlining JWT’s communications department and its responsibilities. She had reportedly never seen this book at the time even though it was more than a year old—and while it listed O’Donnell as head of communications, it did not include Johnson’s name or position.

“The failure to identify plaintiff is evidence that defendants retaliated by removing her from her job,” the letter reads. JWT has claimed that it never produced any such memo because no draft can be located in its electronic records. But Johnson’s lawyers argue that this is simply a delay tactic, writing, “Defendants’ production obligations, however, are not limited to electronic searches.”

Additionally, Johnson’s lawyers demand notes from sessions that resulted from WPP hiring lawyer Merrick Rossein to provide Gustavo Martinez with “equal employment training” after the lawsuit was filed. While they’ve provided Rossein’s conclusions, they argue the notes themselves are privileged.

“That argument is nonsensical,” the letter reads, asserting that these training sessions were largely intended to bolster WPP’s argument that Martinez cannot be held accountable for his own confirmed or alleged harassment and discriminatory behavior due to “purported language problems and cultural differences.” Their argument holds that the defendants must, as such, be required to produce all relevant notes.

Seeking more info on Martinez’s role

Finally, the lawyers state that WPP is trying to minimize the fact that Martinez still works for the company in an executive role by “improperly refus[ing] to run searches using approximately 11 terms intended to locate documents regarding Martinez’s current work for WPP.” WPP claims that this information is irrelevant to the case at hand.

“Documents concerning Martinez’s current work for WPP may show that corporate defendants treated Martinez more favorably even though he harassed plaintiff,” the letter reads in countering their position. “Indeed, corporate defendants may have appointed Martinez head of Spain for WPP.”

It is undeniably true that the holding group has repeatedly refused to discuss Martinez’s current role.

Last October, he made a public appearance at a Barcelona WPP-sponsored event and stated that he would be managing efforts to reorganize the company’s presence in Spain. At the time, this news seemed to contradict his lawyers’ claims that he had only been working for WPP on an “ad hoc” basis thanks to a deal negotiated with Martin Sorrell when the lawsuit was first filed.

The letter written last week notes that Martinez “has received and/or sent 47,000 emails since moving to WPP around the Fall 2016” and that “there have been several articles reporting that Martinez is Country Head of Spain.”

Sounds like a pretty sweet gig.

Snapchat Linked Up With Accelerators to Lure More Startups With Free Ad Credits

Snap Inc. is ramping up its strategy of offering smaller advertisers free ad credits and discounts on creative services in the hopes that some of those brands will continue advertising on Snapchat. Snap introduced its Snap Accelerate program last October as a way of providing venture-capital-backed startups, incubators and accelerator programs with access to benefits…