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Channel 4 has signed up Molson Coors beer brand Coors Light in a multi-million pound sponsorship deal of its Comedy on 4 programming strand.

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Two years after running a Big Game spot that sparked a fair amount of backlash, Quicken Loans is returning to the Super Bowl. The Detroit-based brand is running a 60-second ad in the second quarter of the game on Feb. 4 to highlight its Rocket Mortgage product.

“The timing is right,” says Casey Hurbis, who joined Quicken as chief marketing officer last spring after six years with Fiat. “We launched Rocket Mortgage and introduced it to the world two years ago and it’s been growing and maturing. Now’s the time to be back in front of 140 million people and share what we’ve been up to.”

Hurbis declined to comment about any celebrities featured in the ad, which Quicken will not release until after the game.

Continue reading at AdAge.com

Two years after running a Big Game spot that sparked a fair amount of backlash, Quicken Loans is returning to the Super Bowl. The Detroit-based brand is running a 60-second ad in the second quarter of the game on Feb. 4 to highlight its Rocket Mortgage product.

“The timing is right,” says Casey Hurbis, who joined Quicken as chief marketing officer last spring after six years with Fiat. “We launched Rocket Mortgage and introduced it to the world two years ago and it’s been growing and maturing. Now’s the time to be back in front of 140 million people and share what we’ve been up to.”

Hurbis declined to comment about any celebrities featured in the ad, which Quicken will not release until after the game.

Continue reading at AdAge.com

Droga5 has terminated its chief creative officer Ted Royer today after placing him on leave earlier this week. “Effective today, Droga5 New York has ended its employment relationship with Ted Royer, CCO,” a spokesperson wrote in a statement to Adweek. The representative added, “We are committed to maintaining a safe and inclusive environment for all…

Just 13 months after parent company National Amusement pulled the plug on a CBS-Viacom merger, the two companies could be heading down the aisle once again. The board of directors for both companies today announced that they have each formed a special committee of independent directors to evaluate a potential reunion. In a release announcing…

Earlier this month we asked “Where are the women?” in Super Bowl commercials. In any other year it wouldn’t come as a surprise to see few women featured in big game spots. But even amid the #MeToo and #TimesUp movements, marketers don’t seem to be making much of an effort to even appear inclusive.

As of Thursday morning, there were more than two times as many male celebrities than female appearing in Super Bowl commercials (20 men compared with just eight women).

There’s certainly fear among marketers to even seem controversial. But beyond that, we will be hard-pressed to see any sort of real change in depictions of women in advertising unless there’s a better balance among the people creating the ads.

Continue reading at AdAge.com

[ATUALIZAÇÃO] Skol entrou em contato com o B9 para afirmar que “todo o glitter utilizado no Espaço Skol será biodegradável. O espaço também terá recipientes para recolher o glitter excedente. O glitter utilizado é feito à base de algas marinhas, água, minerais e tem pigmento cosmético natural.”[/ATUALIZAÇÃO] A Skol lançou uma série de ações para …

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