(TrendHunter.com) February 2018 cosmetic trends reveal the continuation of the “natural beauty” push that forgoes Photoshop for more authentic campaigns, as well as the enhanced integration of augmented…
(TrendHunter.com) The top February 2018 modern design ideas offer an insight into how consumers of the future will live and decorate their home spaces with everything from colorful outdoor mattresses to modular smart…
(TrendHunter.com) February 2018 pet trends reveal pet owners’ increased willingness to offer their animals the benefits of cannabis, as well as unique adoption campaigns.
With the legal cannabis industry…
(TrendHunter.com) One could argue that the winter months are when architecture is most important, which would make the February 2018 architecture trends all the more compelling. Especially in the more northern cities…
(TrendHunter.com) In theory, the kitchen is a purely utilitarian space in one’s home, but the February 2018 kitchen trends show that it’s much more than that. The playful utensils, furnishings, and…
This year for the first time, Ad Age will rank every Super Bowl ad from best to worst based on scores provided by our audience of marketing professionalsthat’s youand captured by Morning Consult.
Instead of only focusing on entertainment value, we want your scores for brand effectiveness as well.
Click here to rate the ads that had been released by midday on the Friday before the game.
(TrendHunter.com) As the February 2018 sports trends make clear, the world of sports is in the middle of a sea change. The history of sports has consistently been marked by improvement. A century ago, athletes were…
The Super Bowl isn’t only about selling: Its expensive ad time frequently goes to a crusade against something or another. Most often that “something” has been cigarettes; “or another” was drugs.
The results have sometimes been powerful. In the fight against smoking, for example, American Legacy Foundation’s Truth campaign and Arnold Worldwide delivered the guerilla-video “Ratman” to the 2002 game:
Truth also deployed humor and sarcasm to great effect in Super Bowl ads such as “Squadron” and the new classic “Shards O’ Glass” from 2004:
This year for the first time, Ad Age will rank every Super Bowl ad from best to worst based on scores provided by our audience of marketing professionalsthat’s youand captured by Morning Consult.
Instead of only focusing on entertainment value, we want your scores for brand effectiveness as well.
Click here to rate the ads that had been released by midday on the Friday before the game.
Ever since This Is Us’ Jan. 23 episode revealed that a faulty Crock-Pot–given to the show’s Pearson family by a neighbor–was responsible for igniting the fire that helps lead to the demise of patriarch Jack in the Sunday’s post-Super Bowl episode, some fans have been blaming the brand for its (fictional) role in Jack’s death….
(TrendHunter.com) When someone claims that a topic is “none of your beeswax”, they’re of course referring to business rather than literal beeswax (although there is an off chance that they’re…
(TrendHunter.com) The top February 2018 art and design ideas include a number of dynamic, transformative concepts that aim to make a single product or space as useful as possible. This theme can be seen throughout…
On Sunday, while the Philadelphia Eagles and New England Patriots go head to head, thousands of marketing professionals will be waiting to see if the $5 million-plus they spent on a Super Bowl ad will actually get consumers’ attention. Could Morgan Freeman and Peter Dinklage’s lip-sync battle be the next Puppymonkeybaby for Mountain Dew? Will…
The actress’s 1981 death was recently reclassified. “She got in the water somehow, and I don’t think she got in the water by herself,” an investigator said.
(TrendHunter.com) These February 2018 luxury ideas take the notion of self-care one step further, through encouraging consumers to overindulge in the finer things life has to offer. Ranging from vegan caviar…
(TrendHunter.com) By the standards of the February 2018 gadget trends, Inspector Gadget’s oft-malfunctioning tech is laughable — and not in the way that the cartoon series intended it to be. Technology has…
(TrendHunter.com) The conceptual ‘Dare to Dream’ airship superyacht has been designed by George Lucian as the ultimate in luxury that will provide passengers with an experience unlike anything before. The…
This year for the first time, Ad Age will rank every Super Bowl ad from best to worst based on scores provided by our audience of marketing professionalsthat’s youand captured by Morning Consult.
Instead of only focusing on entertainment value, we want your scores for brand effectiveness as well.
Click here to rate the ads that had been released by midday on the Friday before the game.
Toyota has released its third and final Super Bowl LII ad this morning. The brand announced earlier in the week that it would be making its biggest Super Bowl appearance to date with two 60-second spots and one 30-second spot. The latest spot to debut, “One Team,” will run immediately following the Toyota Halftime show….
A priest, rabbi, imam and Buddhist monk walk into a football game That’s the premise of one of three Toyota Super Bowl ads.
The 60-second spot, by Saatchi & Saatchi was released Saturday and melds religion and sports to to make a lighthearted appeal for unity. The four religious figures flee their respective houses of worship in a Toyota Tundra to arrive at a football game together only to be chastised by a couple of nuns for running late.
The spot, called “One Team,” will run prior to the halftime show, with an on-air introduction from NBC Sports anchor Dan Patrick. The ad joins two other Toyota ads in the game that were released Friday that carry Olympic and Paralympic themes.
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