Last year, Hyundai used its Super Bowl LI ad to surprise three American troops with virtual family reunions, so how did the brand fulfill its promise to “surprise millions” this year (as hinted at in a teaser aired during the NFC and AFC Championship games)? Hyundai Motor America chief marketing officer Dean Evans explained that…
Adweek is bringing you real-time reviews of all the Super Bowl LII commercials immediately after they air. See all of the spots, and our reviews, from the first quarter below. Heroes Arena HEROES ARENA trailero Ads for mobile games have a long and not-very-proud history on recent Super Bowls. There have been some good ones,…
What happens when you crack open a can of one of Diet Coke’s new millennial-friendly flavors, ranging from Zesty Blood Orange to Twisted Mango? Semi-awkward, spontaneous dancing can occur, according to the brand’s 30-second Super Bowl LII ad from Anomaly. Up-and-coming actress Hayley Magnus (of The Dressmaker and Mojave) stars in the spot, “Groove.” Magnus…
Have you started saving for retirement yet? It’s not something many people jump for joy thinking about, but E*Trade used its 30-second Super Bowl spot to show millions of viewers, in the most humorous way possible, what life could be like if they don’t get moving on saving for the future. Enter the Silver Squad,…
It’s an early evening in January, and David Harbour is already in his pajamas, lying on a mattress without sheets in a country club just outside of Los Angeles. Moments before, he had been jumping on the bed like a giddy teenager at a slumber party. He turns to his side, looks over his shoulder…
The process of making a Super Bowl ad often entails the deployment whiz-bang special effects honed with weeks of editing and fine-tuning. Not so for Diet Coke, which this year converted what was originally supposed to be a quick social media video into its 30-second in-game TV ad.
The spot, by Anomaly Los Angeles, shows actress Hayley Magnus extolling the virtues of Diet Coke’s new Twisted Mango flavor with a little dance. The video was originally meant to be part of a portfolio of tweetable videos for the brand’s new “Because I can” campaign that touts Diet Coke’s new flavor lineup that comes in slim cans.
Magnus improvised the scene while filming in intense heat in east Los Angeles, says Danielle Henry, group director of integrated marketing content for Coca-Cola North America. It was filmed in one take and directed by Paul Feig, whose credits include the “Ghostbusters” reboot and creating the TV series “Freaks and Geeks.”
E-Trade is back in the Super Bowl after a five-year hiatus with a new campaign and a new angle.
E-Trade Chief Marketing Officer Lea Stendahl and Mullen Lowe Executive Creative Director Tim Vaccarino showed us how they incorporated the new “Don’t Get Mad, Get E-Trade” campaign for the 2018 Super Bowl.
(TrendHunter.com) These 100 February 2018 home innovations range from AI home robots to connected appliances and demonstrate the consumer’s growing appreciation for tech-integrated spaces.
Both avid and…
(TrendHunter.com) February 2018 business trends reveal the influence that political issues are having on brands’ product development, as well as the continuation of the cashless payment preference into unlikely…
Following up on last year’s Super Bowl ad that was shot in real-time, Hyundai this year had grand plans to again make most of its spot on the fly by surprising people walking into U.S. Stadium in Minneapolis on game day. But the automaker had to call a last-minute audible and film the entire ad in advance to skirt security concerns raised by the NFL and officials overseeing security.
The change-up shows how so-called real-time advertising, which has gained popularity in recent years, is not the easiest thing to pull off, especially for TV ads.
The 60-second ad was released Sunday evening online just as the game began. It will air during the broadcast in the fourth quarter.
Dodge celebrates the Super Bowl in a spot created by Austin agency GSD&M that ran during NBC’s Super Bowl Pregame show. The spot opens with a voiceover extolling the ability of the Super Bowl to “bring an entire nation together” over footage of friends and family enjoying the Big Game. “Whatever magic it is that…
Feb. 4 is Super Bowl Sunday this year, but it’s Friends Day every year for Facebook. Facebook reached birthday No. 14 Sunday, and as it has for the last two years, the social network brought back its Friends Day videos, which are pre-populated with photos of users’ memories with their friends. Image choices can be…
On Sunday night during Super Bowl LII, Adweek will bring you real-time reviews of every commercial immediately after it airs. Follow us on Twitter @Adweek, where the reviews will first appear, and be sure to click the links below to see all the ads again and our instant reviews of every one. (Links will go…
Following up on last year’s Super Bowl ad that was shot in real-time, Hyundai this year had grand plans to again make most of its spot on the fly by surprising people walking into U.S. Stadium in Minneapolis on game day. But the automaker had to call a last-minute audible and film the entire ad in advance to skirt security concerns raised by the NFL and officials overseeing security.
The change-up shows how so-called real-time advertising, which has gained popularity in recent years, is not the easiest thing to pull off, especially for TV ads.
The 60-second ad was released Sunday evening online just as the game began. It will air during the broadcast in the fourth quarter.
Eli Manning and Odell Beckham, Jr. get their celebration on after a touchdown…..
Toyota are the Worldwide Mobility Partner of the Olympic and Paralympic Games, as they make things that help people stay mobile. As an aside, I need that car helicopter thing WHERE CAN I BUY IT?
Jack challenges Martha Stewart to a fight. Martha responds by ripping Jack’s nose off. Uh-oh!
Twitter turned Super Bowl Sunday into #JanetJacksonAppreciationDay on the 14th anniversary of “Nipplegate.”
Ahead of Justin Timberlake’s halftime show fans took to the social media platform in protest of his performance, celebration of Jackson’s music and boycott of the NFL.
The hashtag and idea appear to have originated with former NFL wide receiver Matthew Cherry, now a filmmaker, in the form of a tweet. Once pushed out to the world, it garnered nearly 3,000 retweets and over 6,000 likes in support.
Rising to a vice presidency at NBC in the early 1970s, Ms. Bolen energized the network’s daytime lineup.
In an era of cord-cutting, the Super Bowl still provides marketers with a huge audience. This year’s ads may focus on humor and nostalgia, rather than politics.
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