Ram created one of the most divisive and derided ads of Super Bowl Sunday with its 60-second spot featuring the voice of Martin Luther King Jr., talking about the importance of service. Many Twitter users blasted the ad as commercial exploitation of a Civil Rights icon, and the brand issued a statement before the night…
Coca-Cola’s gorgeous, candy-colored 60-second Super Bowl spot, “The Wonder of Us,” from Wieden + Kennedy in Portland, was one of the more inclusive spots of the night. The voiceover in the ad, which is from a poem by copywriter Becca Wadlinger, includes the line, “There’s a Coke for he and she, and her and me…
Wieden & Kennedy Portland is promoting Mike Davidson and Matt Hunnicutt to co-directors of production. The role was previously held by Patty Brebner, who recently moved into a new role as head of the agency’s content production studio. Davidson joined W&K in 2011 as a senior interactive producer and was promoted to director of interactive production in 2014. He has produced work for clients including Old Spice, KFC and Samsung as well as Portugal the Man’s interactive music video for their Grammy-winning single, “Feel It Still.” Hunnicutt joined W&K in 2006, and during his 12 years there has produced work for clients including Nike, Coke, Old Spice, Kraft, EA Sports, Facebook and P&G. Prior to his promotion, he spent five years as executive producer and integrated production director, overseeing production across the Nike Global and North America business.
Graham Fink is leaving Ogilvy China, where he spent over six years as chief creative officer. Fink brought Ogilvy Asia its first Grand Prix at the Cannes Lions International Festival of Creativity, for the “Coke Hands” outdoor campaign. Ogilvy won’t replace Fink, who joined in 2011 from M&C Saatchi in London. Three group executive creative directors, Chee Guan Yue, Thomas Zhu and Adrian Zhu, will jointly oversee creative. The move was planned over several months as Fink prepared his departure from China; he’s exploring opportunities that take into account his growing interest in AR, VR and artificial intelligence. Fink is also an artist who has had several shows in the U.K. and China, including an exhibit of portraits created by his eye movements, using eye-tracking software. Ogilvy Asia also announced a reorganization of its creative leadership; Reed Collins and Ajab Samrai have been promoted to the newly created positions of chief creative officer for Ogilvy North Asia and chief creative officer for Ogilvy in southeast Asia, respectively.
Fresh from making a Super Bowl ad for Amazon, Lucky Generals’ co-founder shares what the agency learned and how to apply those principles to advertising all year long.
Unilever has created an 18 carat gold-plated jar of Marmite worth £1,500, which will be the top prize in an augmented reality treasure hunt competition.
(TrendHunter.com) Between transparent in-store beauty campaigns, immersive technology and exciting in-store experiences, these February 2018 retail trends demonstrate that brands are continuing to shift to further…
(TrendHunter.com) The top February 2018 world ideas range from sculptural furniture pieces that celebrate Hispanic culture to restorative getaway spas that inspire tranquility away from the hustle and bustle of the…
To many commentators, they are two peas in a pod: Facebook and Twitter dominate mindshare when it comes to social media, and each is now courting video producers and advertisers aggressively. But to me, that is where the comparison ends. While Facebook goes from strength to strength, with third-quarter-2017 advertising revenue up 49 percent over…
Everyone’s favorite trivia game show, which you play on your smartphone, made a big splash on Super Bowl Sunday. The app HQ Trivia did not run an ad during the actual game, but aired a spot directly before and after it. A report from Bloomberg suggests the trivia show didn’t have to pay up for…
A 30-year-old memo written by Dave Trott beseeching his then creative department at GGT to eschew convention and “do something different” has resurfaced on social media.
(TrendHunter.com) If one happens to be training for a marathon and were to sustain a left knee injury, they’d come to appreciate the gift of mobility, and the February 2018 mobile trends show just how magical…
Now that the Super Bowl has ended, the game’s advertisers next play is to track return on ad spend (ROAS). Advertisers are intelligently growing their audiences and determining who of these people are real prospects.
Historically, Super Bowl fans could only watch the game on linear televisionbasically, the original walled garden where advertising buys were made based on broad demographic data, making it difficult to understand the business value of that commercial. This year, NBC allowed for streaming across screens and channels, which gives marketers the opportunity to peer over the wall. Supported platforms include NFL Mobile and the Yahoo! Sports app on mobile; the NBC Sports app, available on iOS and Android, on tablet and smart TV options such as AppleTV, Amazon Fire, Roku, Xbox, and Samsung; and NBCSports.com on tablet and desktop.
This cross-screen activity provides a wealth of opportunities to target, measure, and discover more about the game’s millions of viewers. The digital breadcrumbs people leave on these channels, and the ad performance data advertisers can get back from them, make it possible for marketers to break open the “black box” of Super Bowl viewership, uncover who really matters to their brand, anddepending on how they engage with these new peopleto actually assign ROAS to a 30-second Super Bowl spot averaging more than $5 million.
It might not come as a surprise that Keanu Reeves was 100 percent on board with the idea of standing on top of a motorcycle that would barrel down an open stretch of endless road at 45 miles per hour in the middle of the desert in Lancaster, California. When Squarespace presented the idea (which…
The 50-year-old Martin Luther King Jr. speech that Ram used to back its controversial Super Bowl ad included a passage hinting at what the civil rights icon really thought about advertisers. He wasn’t especially fond of them: King called them “gentlemen of massive verbal persuasion,” suggesting that, for instance, their tactics manipulate people into thinking that “in order to make your neighbors envious, you must drive this type of car.”
Ram, of course, left that part of his speech out of its ad, which came under heavy criticism Sunday for using MLK’s words to sell a truck. But a version of the ad overlayed with King’s critique of advertising is circulating on social media, adding to the backlash against Ram.
OMG someone overlayed that ridiculous Dodge/MLK ad with what King actually said about capitalism and car commercials pic.twitter.com/9IB528mCyt
Now that the Super Bowl has ended, the game’s advertisers next play is to track return on ad spend (ROAS). Advertisers are intelligently growing their audiences and determining who of these people are real prospects.
Historically, Super Bowl fans could only watch the game on linear televisionbasically, the original walled garden where advertising buys were made based on broad demographic data, making it difficult to understand the business value of that commercial. This year, NBC allowed for streaming across screens and channels, which gives marketers the opportunity to peer over the wall. Supported platforms include NFL Mobile and the Yahoo! Sports app on mobile; the NBC Sports app, available on iOS and Android, on tablet and smart TV options such as AppleTV, Amazon Fire, Roku, Xbox, and Samsung; and NBCSports.com on tablet and desktop.
This cross-screen activity provides a wealth of opportunities to target, measure, and discover more about the game’s millions of viewers. The digital breadcrumbs people leave on these channels, and the ad performance data advertisers can get back from them, make it possible for marketers to break open the “black box” of Super Bowl viewership, uncover who really matters to their brand, anddepending on how they engage with these new peopleto actually assign ROAS to a 30-second Super Bowl spot averaging more than $5 million.
Telefonica’s former global director of advertising, Daniel Rosen has joined M&C Saatchi Mobile as senior vice-president of global operations.
Aardman, the company behind Wallace & Gromit, is giving people the chance to experience the character’s living room and workshop in a new experience.
Sound, sight and movement fuels Mr President’s chief creative officer’s secret work weapon,
The British firm Bell Pottinger, hired by three brothers now caught up in a nationwide corruption scandal, helped drive racial tensions to levels not felt since apartheid.
(TrendHunter.com) Furniture is something of an acquired taste, as the February 2018 furniture trends show. It’s one of those things where a certain subset of people are absolutely enamored with it while…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
