Feb
05
Pizza Hut: Hut Date
Posted in: Uncategorized
On Valentine’s Day, we created a chatbot so Pizza Hut fans could try to flirt with their real love: a pizza.
Feb
05
Why Hyundai Scrapped Plans to Use Live Game Day Footage for Its Super Bowl LII Ad
Posted in: UncategorizedHyundai’s plans for its Super Bowl LII ad, “Hope Detector,” went through two changes before the Big Game. The ad, which was created by Hyundai and agency Innocean, features footage of visitors to Hyundai’s NFL Super Bowl Experience driven by Genesis setting off a “hope detector” and being taken aside to a private screening of…
Feb
05
T-Mobile – #LittleOnes (2018) :30 (USA)
Posted in: Uncategorized
Feb
05
Pepsi CEO Says It’s Targeting Women With Doritos That Are Cleaner and Less Crunchy
Posted in: UncategorizedAre you a woman who’s always wished she could indulge in a nice snack, but you’re just too darn ashamed of eating something so loud that you may repulse potential male suitors? If so, you’re in luck, because PepsiCo is working on a new project that absolutely no one asked for: women-only snacks. In an…
Feb
05
How Netflix’s The Cloverfield Paradox Changes the Movie Marketing Game
Posted in: UncategorizedIn the end, there wasn’t even really a campaign. A movie called God Particle has been on the backburner for a couple years now. Reports began circulating in mid-2016 that the movie was finished and was going to be the next installment in the Cloverfield franchise, which began in 2008 with that movie and continued…
Feb
05
How Social Media Has Changed the 2018 Winter Olympic Games for Marketers
Posted in: UncategorizedIn the decades before the internet, smartphones and social networks, the Olympic Games were only available through television screens, and this meant that the conversation ended at the edge of the swimming pool. The evolution of social media has since opened up previously inaccessible topics–behind-the-scenes politics, Olympic Village conditions and other topics of interest that…
Feb
05
McDonald's: Celebrate Any Day
Posted in: Uncategorized
Happy Talk Like a Pirate Day. Wiggle Your Toes Day. National Ship in a Bottle Day. Thanks to social media, there’s one of these not-so-special days, pretty much every single day of the year—and millennials can’t get enough of them. So, we invited this penny pinching generation to celebrate all these small days they love so much, with a treat at a small price.
Feb
05
Tomboyish Londoner Portraits – Thanos Poulimenos Captures Glassbook Magazine's Guttersnipe Series (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Photographer Thanos Poulimenos captures ‘Guttersnipe’, a tomboy-themed image series for style publication Glassbook Magazine. The image series features ELITE London face Nina who is…
Feb
05
Instagram: Here’s How to Switch Font Types in Stories
Posted in: UncategorizedInstagram recently launched Type mode in Stories, allowing users to share Story posts containing just text, without pictures or videos. With the launch of Type mode, several new font styles also became available for use in Stories’ other modes. Our guide will show you how to switch between font styles in your Stories posts. Note:…
Feb
05
Plasmon: Ninna Mamma – A Mother’s Lullaby
Posted in: Uncategorized
Mothers often struggle with babies who only fall asleep in their arms, resulting in extreme fatigue and stress. Plasmon’s solution is triggered by a scientific insight: the sound of a mother’s heart has an instant soothing effect and helps the baby fall naturally asleep.
Feb
05
Super Bowl LII ad review: Big Game vets weigh in on this year's offering
Posted in: UncategorizedA year after their spot for 84 Lumber became the most talked about ad in Super Bowl LI, creatives at Brunner critique the new crop.
Feb
05
Naruhodo #116 – Razão e emoção estão em lados diferentes do cérebro?
Posted in: Uncategorized
Quem nunca ouviu falar que “o lado direito do cérebro é mais criativo” ou que “pessoas racionais têm o lado esquerdo do cérebro mais desenvolvido”? Pois já vamos dar o spoiler aqui mesmo, ilustríssimo ouvinte: tudo isso é bobagem. Mas como surgiu esse mito? E qual o entendimento correto sobre o funcionamento dos hemisférios do …
> LEIA MAIS: Naruhodo #116 – Razão e emoção estão em lados diferentes do cérebro?
Feb
05
Comercial da Ram é criticado por usar discurso de Martin Luther King
Posted in: Uncategorized
A fabricante de caminhonetes Ram lançou um comercial especial durante o Super Bowl 2018 que não agradou em nada os telespectadores. No vídeo, a empresa mostra cenas de pessoas se ajudando enquanto a narração é um discurso de Martin Luther King. No final, a frase “Built to Serve” é mostrada na tela, juntamente com o logotipo da …
> LEIA MAIS: Comercial da Ram é criticado por usar discurso de Martin Luther King
Feb
05
RAM Trucks – Dr Martin Luther King Jr / Built to serve (2018) :60 (USA)
Posted in: Uncategorized
As soon as the ad aired, Kidsleepy who was manning the adland account tweeted:
SuperBowlAds:
Feb
05
The Kid Who Watched Skittles’ Super Bowl Ad Reveals What Happened in It
Posted in: UncategorizedIn the chaos of watching last night’s real Super Bowl commercials on NBC, it was tough to break away for Skittles’ Super Bowl ambush–the Facebook Live stunt it orchestrated during the game in which a single person got to watch its “Super Bowl” ad, with the Facebook audience simply watching the kid watch it. So…
Feb
05
McCann Worldwide broaches #MeToo with internal memo
Posted in: UncategorizedMcCann Worldwide has sent a memo to staff to encourage them to speak up if they have a behaviour or concern in the workplace.
Feb
05
Monday Morning Stir
Posted in: Uncategorized-BBDO Guerrero launched “#AllForBaby” to celebrate Johnson’s Baby’s 125th anniversary (video above).
-Adweek lists “the 3 Big Trends That Ruled This Year’s Super Bowl Ads.”
-The New York Times examines advertisers’ shift from politics to humor this year.
-Aging beauty brands are struggling to compete against recent online rivals, trying to stage a comeback.
–Washington Post to Bud Light: Stop trying to make “Dilly Dilly” happen.
-Over at The Drum, University of Oregon ad students also have opinions about this year’s ads.
-Did Dodge steal former W+K creative director Joe Staples‘ 6-year old idea for GSD&M’s “Empty Streets?” Maybe so…
Feb
05
American Greetings Finds the Words Amid the Difficult Moments of Love
Posted in: UncategorizedIt is very, very hard to be a greeting card company in the digital age, where we don’t even have time to open our e-cards. (They’re usually just full of inanely grinning dancing heads anyway, so…) But never mind that. So many of the most important things we have to say–take “I love you,” for…
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