Hasta La Creative!

People are spending less time on Facebook. In last week’s earning’s call, Facebook’s CEO Mark Zuckerberg revealed a 5% drop in time spent last quarterabout 50 million hours a day lost.

Or perhaps it’s time gained, depending on your point of view. Zuckerberg himself admits the need to refocus Facebook on meaningful connections over passive content consumption. This comes in the wake of several past Facebook employees expressing concern about Facebook’s addictive gamification as well as President Obama’s recent interview with David Letterman warning against the effect of “the Facebook bubble.”

Arguably affected the most by all of this is Gen Z. Last month we at Hill Holliday surveyed over a thousand 18-to-24 year olds about their social media behavior. We found over 50% of our Gen Z population have considered quitting social media, with a third of them having already left a major social network permanently. At the top of their quit list? Facebookthey feel they’re wasting too much time on it.

Continue reading at AdAge.com

OK, who ordered the Big Mac with cheeky, black-and-white, faux-artsy advertising–and bacon? Your burger’s ready! McDonald’s Canada is promoting its “Big Mac x Bacon Limited Edition Collaboration” with madcap monochrome commercials that present pretentious cultural “experts” with exaggerated accents waxing philosophical over the union of two all-beef patties and strips of salt cured pork. (Of…

Eastman Kodak is warning that several fraudulent websites and Facebook accounts are promoting and even claiming to already be selling its planned digital token.

The warning, sent in an email to potential investors, comes as Securities and Exchange Commission Chairman Jay Clayton is testifying before Congress about initial coin offerings and coin-related scams. Regulators have been increasingly scrutinizing so-called ICOs, which raised $3.7 billion in funds last year, according to CoinSchedule.

Kodak is working with a company that promotes paparazzi photos to offer a blockchain-based service that would let photographers get paid whenever their images are used.

Continue reading at AdAge.com

‘Collection’ ads blend video and product catalogs. Credit: Instagram/Composite by Ad Age

Instagram is offering brands a new shopping-enabled ad unit as it moves further into the e-commerce space.

On Tuesday, the photo- and video-sharing app, owned by Facebook, started testing ads that blend videos and product catalogs where consumers can complete purchases without leaving. Instagram calls them “collection” campaigns, and they were first tested on Facebook.

Continue reading at AdAge.com

Vencedor ganhará viagem para a Rússia com acompanhante para ver um dos jogos da seleção

> LEIA MAIS: Hyundai promove concurso que vai escolher frase para ônibus do Brasil na Copa do Mundo

Matt Wade has returned to global creative company Moving Brands to lead its experiential design offering as global principal.

Based in New York, Wade will be responsible for leading Moving Brands “Interactive Spaces,” emerging tech and prototyping efforts.

Wade has served as director for Google Creative Lab since May of 2016. He previously served as a design director at Moving Brands for over four years, beginning in 2004. In 2008 he left to co-found a research and design studio with Kevin Palmer called Kin, where he served as creative director and worked with clients including YouTube, Nike and Microsoft before leaving to join Google Creative Lab in 2016.

“Coming back to Moving Brands was easy because we share a language – a shorthand for the way we design. Plus, there are so many new areas the company is exploring and creating real impact with their clients. I’m excited to be leading some of those initiatives,” Wade said in a statement. “I’m really looking forward to working with our clients closely to add true value, and to explore how emerging technology can complement or even disrupt how they connect with their audiences.”

“We’re delighted to welcome Matt back to Moving Brands. His work, experience and approach is second to none,” added Moving Brands CEO Mat Heinl. “Moving Brands has always worked with our clients at the bleeding edge of creativity in business. We’re excited to be bringing the power of experimental design as well as branding and product design to our partners in 2018.”