Media Karma Confusion After 'Hated Philly' Triumphs Over 'Evil Pats'


It’s really nice to be Ad Age right now, because we get to talk about the Super Bowl without focusing much on the game itself. (See, for starters, Ad Age Editor Brian Braiker’s big round-up”Super Bowl Ad Review: We Laughed, We Cried, We Cringed”along with just about everything on the AdAge.com homepage right now.)

Though the rest of the world has, over the years, caught up with Ad Age’s obsession with Super Bowl commercials, the media at largeincluding the entertainment-industrial complex and social mediais still stuck talking about, you know, the Super Bowl.

It hasn’t been easy.

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Lay's: In Pursuit

Video of Lay’s "In Pursuit"

High Zone

High Zone
High Zone

Johns Hopkins scientists have discovered that exposure to secondhand cannabis smoke causes intoxication.
To try to avoid this, was placed masks in high zones from Uruguay.

Video of High Zone

Baneasa Shopping City: The Fashion Experiment

Black suit, gloves, oversized sunglasses. Does this outfit ring any bell? In the world of fashion, the most popular icons deliberately choose to wear the same clothes everyday and make it a personal trademark.

How important is it to get out of your comfort zone and try new styles, then? To find out the answer, Baneasa Shopping City and Geometry Global Bucharest launched “The fashion experiment”.

2 characters, 30 days, more than 80 different outfits and 742 photos in order to build parallel Instagram accounts. Same characters, same locations, but different outfits, in order to answer the same old question: shall you keep a constant style or try something new every day?

For a month, people decided what they like more, without knowing they are involved in a fashion experiment that will make the headlines for the brand’s ATL Winter Sales campaign.

The results?

People who experiment with more outfits have twice the number of followers on Instagram and 55% more likes than those who display a constant fashion style.

Video of The Fashion Experiment

Moonpie Wrote the Best (Worst) Ads You Didn’t See on the Super Bowl

Moonpie knows its way around Twitter. But judging from the scripts it whipped up this week–curiously timed to a certain major football game being played–we’d like to see the brand try a TV commercial pronto. During Sunday’s Super Bowl telecast, in a very “If We Made It” style stunt, the marshmallow-cookie brand posted a handful…

Penguin: Typewriter

Penguin Print Ad - Typewriter

We see an old typewriter with the chapter one of a well known book and in the bottom we also see a mic button to record a note voice.

Samsonite: Samsonite Outdoor

Samsonite is famous for its travel luggage. For its newest backpack collection, the large volume in its backpacks is highlighted and promoted.

Samsonite backpacks can carry more items than other backpacks. In this outdoor campaign, the big idea is to show Samsonite backpacks are large enough to contain everything you’ll need for school, work or play.

Jim Carrey Tells Facebook Investors: Dump Your FB Stock, Like Me, Because of Russia


On Tuesday afternoon, actor and comedian Jim Carrey took to Twitter, where he has 17.5 million followers, and announced that he’s selling his Facebook stock and deleting his Facebook page because of … Russia.

The Twittersphere has a lot of thoughts and feelings about this, starting with:

Others are, naturally, using Jim Carrey gifs to respond to Jim Carrey:

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Watch the Newest Ads on TV From Visa, H&R Block, Kia and More


Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Jon “Mad Men” Hamm shows up in another H&R Block commercial to urge a coworkerwho’s elaboratedly dressed for a movie roleto have her taxes reviewed by an expert before she files. Diet Coke shows off one of its new flavors, Feisty Cherry, as a part of its continuing rebranding campaign. And Brazilian auto-racing legend Emerson Fittipaldi stars in a fresh cut of a Kia adpart of a campaign that formally launched during the Super Bowl.

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Wieden + Kennedy Promotes Mike Davidson and Matt Hunnicutt to Lead Its Portland Production Team

Before Super Bowl news engulfed everything on earth last week, Wieden + Kennedy made a big change in its Portland headquarters by promoting agency vets Mike Davidson and Matt Hunnicutt to co-directors of production.

They succeed Patty Brebner, who recently became head of the W+K content studio.

Davidson joined W+K in 2011 after working in accounts at The Richards Group, JWT and EnergyBBDO in addition to a client-side gig at The Houston Rockets. He entered production with GS&P and has worked on such memorable Wieden campaigns as Old Spice’s “Muscle Music” and Portugal. The Man’s “Feel It Still” video.

Hunnicutt first worked in TV and film production, eventually pivoting to advertising and making his way to W+K back in 2006. Since then, he’s been involved in major work for clients like Nike, P&G and Coca-Cola.

“We couldn’t be more excited to lead W+K’s Production Department into the future under a mission of relentlessly finding a way to bring seemingly impossible creative dreams to life and to create culturally impactful work in any form for our clients,” Davidson said.

“It’s exciting to partner with someone who brings a different production background to the table as we diversify our content output and seek new ways to create,” added Hunnicutt. “Mike and I look forward to leading a dynamic department that will bring all the agency’s creative ideas—we like to call it Branded Everything—to life.”

Foodie, Meet Food Master. Whole Foods Launches First Ads Under New Owner Amazon

If you want to eat that pineapple tomorrow, not today, do you trust your own untrained nose to sniff out a piece of tropical fruit at the just-about-to-ripen stage? Or do you turn to a produce professional? And if your heart is set on a cheese that’s soft and buttery and won’t demolish your cracker,…

Fanatics Targeted Fans on Facebook and Instagram to Score Massive Super Bowl Sales

It’s a touchdown for Fanatics, which had its best Super Bowl ever, thanks to merchandise sales (and a surprise underdog win from the Philadelphia Eagles). Fanatics, NFL’s ecommerce partner for the past 12 years, used Facebook and Instagram to promote and sell Eagles merchandise as soon as the game ended. Overall, the company saw Super…

SunTrust: Saving for your Dreams

The campaign features 11-year-old figure skater Elise Freezer who demonstrates the magic of what happens when you believe in yourself. The message is reinforced in digital and social channels with vignettes of supporting characters who exemplify confidence with humor and bravado.

Video of SunTrust :60 Commercial: Saving for your Dreams

Vector Lights Launch Show

Video of Vector Lights Launch Show

Kimberly-Clark: Disaster

Grease-Resistant Burger Jackets – The Burger Jacket Keeps You and Your Food Warm Throughout Winter (GALLERY)

(TrendHunter.com) A dentist, a sales manager and a programmer designed a revolutionary jacket that not only keeps the consumer warm throughout winter, but also successfully transports burgers without the hassle. The…

The Engine Group Loses Another CEO as Debbie Klein Leaves to Join Sky

The Engine Group CEO, Europe and Asia Pacific Debbie Klein is leaving the agency to join broadcasting company Sky as its first group chief marketing and corporate affairs officer.

Klein joined The Engine Group back in 2010 and previously served as CEO, before moving into her more recent role as chief executive for the Europe and Asia Pacific regions in early 2016. Prior to joining The Engine Group she spent nearly nine years as CEO and then chairman of London-based agency WCRS.

The exact timing around Klein’s departure remains open as she aides the agency in the transition process.

“This is an incredibly exciting opportunity for Debbie and bittersweet news for Engine, because Debbie has had a stellar career at Engine and we’ll miss her greatly,” The Engine Group executive chairman Terry Graunke said in a statement. “Debbie will still be with us for some months and the process of choosing her successor is already underway; we intend finding another strong and talented leader who also shares our vision for the future.”

Klein’s announcement follows the departure of Engine Media CEO Lisa Weinstein for Curiosity.com last October and chief experience officer Ian Schafer two months later.

Those are not the only changes at Engine Group. Today its content agency Trailer Park announced that former Doner L.A. EVP and managing director Zilha Salinas had come aboard as its new CEO. Her predecessor Rick Eiserman, who previously led both Trailer Park and Engine Group North America, will now focus on the latter role.

We have also asked Engine Group to comment on the rumors, first reported last year by The Drum, that they had been in talks regarding a potential acquisition by Deloitte. They have yet to address the matter, which has since confirmed by multiple sources with direct knowledge of the negotiations (which ultimately fell through).

At the very least, it would seem that Deloitte is in the market for an indie agency or network.

Mercedes Apologizes Profusely for Posting a Dalai Lama Quote on Instagram


Another day, another uproar over an ad quoting a Nobel Peace Prize winner.

Mercedes-Benz apologized Tuesday on Weibo, the Chinese microblogging platform, for posting an unspecified but “deeply wrong” message in social media. Press reports in China say the marketer had posted an inspirational quote from the Dalai Lama on its Instagram account, accompanied by a photo of a white luxury car on the beach. “Look at situations from all angles, and you will become more open,” the quote said.

The post was soon erased, but not before some Chinese media outlets captured screen shots.

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Trailer Park Reshuffles Leadership as Content-Hungry Clients Look to Take on Netflix and Hulu

L.A.’s Trailer Park Group, which describes itself as “the largest and fastest-growing content marketing operation in North America,” has made several significant leadership changes as it moves into the next stage of its development. Today, the company announced it has hired Zihla Salinas as chief executive officer and promoted Matthew Brubaker to CEO and creative…

Ubisoft: Tom Clancy’s Rainbow Six Siege Pro League – Escalation Webseries