Caixa de Histórias 122 – O Estrangeiro

Nesta semana recebemos Robson Bravo para julgarmos o que somos em “O Estrangeiro” de Albert Camus. OUÇA ======== Download | iTunes | Feed ======== COMPRE O LIVRO Cultura Amazon ======== COMENTADO NO EPISÓDIO Cinemático – Me chame pelo seu nome Audiobook Dom Quixote – Ubook Oficina de leitura dramática ======== FALE CONOSCO . Email: caixadehistorias@b9.com.br …

> LEIA MAIS: Caixa de Histórias 122 – O Estrangeiro

Pocket-Sized Camping Hammocks – The Kammok Roo Hammock Compacts into a Small Size for Easy Carrying

(TrendHunter.com) The Kammok Roo Hammock comes as a response to the growing number of consumers who are partaking in camping and adventure travel to provide them with a way to sleep comfortably in any outdoor location….

PepsiCo diz que linha “Doritos para mulher” não é real. Afinal, por que seria?

Muitos lugares noticiaram que a Doritos estaria produzindo uma linha diferente do salgadinho especialmente para mulheres, o “Lady Doritos”. A especulação começou depois que a CEO da PepsiCo, Indra Nooyi, em um episódio recente do podcast Freakonomics, disse que a empresa estava considerando lançar salgadinhos especificamente projetados para mulheres. Segundo Nooyi, as mulheres “não gostam …

> LEIA MAIS: PepsiCo diz que linha “Doritos para mulher” não é real. Afinal, por que seria?

Falcon Heavy é lançado com sucesso e se torna o foguete mais potente do mundo

O dia 06 de fevereiro (2018) vai ficar marcado como lançamento de sucesso do foguete mais potente do mundo (até que o Elon Musk decida criar um novo). O Falcon Heavyfoi enviado ao espaço e carrega o nome da Space X cada vez mais perto de Marte. Com ingressos vendidos a US$ 195, o lançamento …

> LEIA MAIS: Falcon Heavy é lançado com sucesso e se torna o foguete mais potente do mundo

Cinemático – A Forma da Água

No novo Cinemático, Carlos Merigo, Matheus Fiore, Ju Wallauer, Robson Bravo e Jessica Correa conversam sobre “A Forma da Água”, dirigido por Guillermo del Toro. O spoilers começam aos 24:20. > OUÇA através do player abaixo ou pelo SPOTIFY Download | iTunes | Feed | Spotify ======== Edição por Robson Bravo Críticas, comentários, sugestões para …

> LEIA MAIS: Cinemático – A Forma da Água

Disney Streaming Service ESPN Plus Will Cost You $4.99 Per Month


Six months after Walt Disney Co. announced plans to introduce a new over-the-top ESPN streaming service, the media conglomerate has settled on a price point and release window.

During a Tuesday afternoon appearance on CNBC’s “Closing Bell,” Disney Chairman and CEO Bob Iger said the direct-to-consumer offering ESPN Plus would roll out in the spring, in an introduction that will coincide with the reboot of the network’s legacy app. The streaming service will be priced at $4.99 per month, Iger said. The company plans to introduce a Netflix-esque movies-and-entertainment product in late 2019.

In an interview with CNBC’s Julia Boorstin, Iger said ESPN Plus would offer “an array of live [sports] programming that is not available on current channels.” Last August, when Iger first took the wraps off Disney’s plans for the OTT product, the Disney boss indicated that subscribers to the then-unbranded service would have access to some 10,000 live events that could not be seen via ESPN’s linear TV channels.

Continue reading at AdAge.com

Disney Streaming Service ESPN Plus Will Cost You $4.99 Per Month


Six months after Walt Disney Co. announced plans to introduce a new over-the-top ESPN streaming service, the media conglomerate has settled on a price point and release window.

During a Tuesday afternoon appearance on CNBC’s “Closing Bell,” Disney Chairman and CEO Bob Iger said the direct-to-consumer offering ESPN Plus would roll out in the spring, in an introduction that will coincide with the reboot of the network’s legacy app. The streaming service will be priced at $4.99 per month, Iger said. The company plans to introduce a Netflix-esque movies-and-entertainment product in late 2019.

In an interview with CNBC’s Julia Boorstin, Iger said ESPN Plus would offer “an array of live [sports] programming that is not available on current channels.” Last August, when Iger first took the wraps off Disney’s plans for the OTT product, the Disney boss indicated that subscribers to the then-unbranded service would have access to some 10,000 live events that could not be seen via ESPN’s linear TV channels.

Continue reading at AdAge.com

Snap Reverses Slide as User Growth and Revenue Jump

The social media company posted robust revenue and user growth in its latest quarter. It made it easier to buy ads and may have benefited from Facebook’s troubles.

Disney Reports Mixed Earnings and a Full Project Pipeline

Disney is pursuing new growth by buying most of 21st Century Fox, building two streaming services and expanding its theme parks.

Differently Abled Drink Handles – The 'Clip Grip' Turns Anything into a Drinking Vessel (GALLERY)

(TrendHunter.com) The ‘Clip Grip’ has been created to offer anyone the ability to put a handle onto any container or vessel to turn anything into an easy-to-hold solution. Ideal for the differently abled…

Mumsnet gets into bed with Dreams to develop ultimate mattress for parents

Mumsnet and bedding brand Dreams have joined forces to develop a co-branded pair of mattresses designed by and aimed at parents and parents to be.

Nielsen Social Content Ratings, Week of Jan. 29: 170 Million+ Interactions for Super Bowl LII

President Donald Trump’s State of the Union address (on multiple television networks) totaled 21.05 million interactions across Facebook, Twitter and Instagram, which would have been more than enough to dominate the Nielsen Social Content Ratings in just about any other week, but not in a week that also featured Super Bowl LII. The Philadelphia Eagles’…

E-Comm 911: Fire

E-Comm 911 Outdoor Ad - Fire

One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations.

E-Comm 911: Gunshot

E-Comm 911 Outdoor Ad - Gunshot

One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations.

E-Comm 911: Stabbed

E-Comm 911 Outdoor Ad - Stabbed

One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations.

E-Comm 911: Buried

One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations.

Video of Buried

E-Comm 911: Overpower

One in five calls to 9-1-1 is not a real emergency. These calls tie up the phone lines and take resources away from people who need immediate help in real emergency situations.

Video of Overpower

4 Shops Consolidate to Form Boston-Based AMP Agency

Four companies located across the U.S. have agreed to consolidate and become AMP Agency, a marketing network focused on delivering “the new ‘all touchpoints’ Holy Grail” to clients.

L.A.’s BLITZ digital and Seattle experiential shop 206Agency will roll into the pre-existing AMP Agency, which has existed since 1994 and initially targeted college students; it currently maintains offices in Boston and New York. The group will also encompass Adlucent, a digital media and analytics company based in Austin, Texas.

The four entities are all part of Advantage Solutions, a privately owned agency network focusing on retail and ecommerce clients.

AMP handles a range of work for clients such as Facebook, Amazon, LinkedIn and Maybelline New York that stretches from retail activations and CRM to influencer campaigns and assorted “marketing ecosystems.”

AMP agency CEO and co-founder Gary Colen will lead the new organization, which employs more than 300 across its five offices.

“While we have been collaborating behind the scenes for several years, by more fully integrating, we have the ability to affect change seamlessly at every touch-point of the customer journey,” Colen said. “Under one roof, communication flows without barriers, and our teams connect in real time, modifying creative or media placements to respond to campaign performance and driving campaigns better results for our clients.”

Tuesday Odds and Ends

-StrawberryFrog is launching this “Saving for Your Dreams” Winter Olympics campaign for SunTrust  (video above).

-Los Angeles-based Trailer Park hired Zihla Salinas as CEO and promoted Matthew Brubaker to CEO and creative director of its Film Entertainment Division.

-Adweek takes a look at Rag & Bone’s new fashion film starring Kate Mara and Ansel Elgort, featuring choreography by Benjamin Millepied and music by Thom Yorke.

-Wahlburgers Restaurants selected Boston-based Conover Tuttle Pace (CTP) as its digital and social media agency. 

-Omnicom Health Group acquired Snow Companies “focuses on direct-to-patient care communications, marketing, education, and patient research initiatives.”

-FCB Inferno is celebrating the 100th anniversary of women’s suffrage in the U.K. with “#VoteNext100.”

-Spark Foundry Australia promoted Lauren Small new role of Sydney general manager.

Bike for Brussels: Discover the First Bike Light Lane

Video of Discover the first Bike Light Lane