With the final season of Game of Thrones on hold until 2019, HBO is looking to its other dramas to keep audiences entertained in the interim. Westworld will return for its sophomore season this spring, and then pass the baton to new drama Succession, which will premiere in June. Succession revolves around four children battling…
After marathon sojourns through CES 2018 this week, Raja Rajamannar, CMO of Mastercard, came away with three observations that will guide the brand’s marketing efforts in 2018 and beyond: simplicity, accelerating AI and improved cross-border communications. “Simplification is taking two routes: putting everything together in one device or making it have a single function,” said…
A campaign promoting Grammarly software to improve your writing made the most recent Viral Video Chart, rubbing shoulders with Google and Adidas. As always, of course, the chart counts views that are “organic” — the kind of thing you think of when you say “viral” — and from paid ads, the true coin of the realm for most marketers’ online video campaigns.
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NBC is down to less than 10 Super Bowl spots to sell before the game kicks off on Feb. 4, Dan Lovinger, executive VP of advertising sales at NBC Universal Sports Group, said during a press call on Thursday.
It’s difficult to say just how much progress the peacock has made since its last Super Bowl update in October, when Lovinger said only a “handful” of units remained.
NBC is averaging $5 million for a 30-second spot during the game, Lovinger said. And it expects to generate $500 million in ad revenue linked to the Super Bowl, including pre and post-game units as well as commercials during the “This Is Us” episode following the game.
In order to better predict users’ needs, AI is hungry for more, and more personal, data, say experts from Amazon, Microsoft and IBM.
HBO has signed Ronan Farrow, whose reporting in The New Yorker on Harvey Weinstein helped spur a national discussion on sexual misconduct, to a three-year deal.
JC Penney recently moved its advertising account to Badgers & Winters.
“Badger & Winters is proud to be working as agency of record for JCPenney, an iconic retail brand,” Badgers & Winters president Jim Winters said in a statement. “We have always admired JCPenney and its commitment to bringing value to America’s hardworking families. We are very much looking forward to working closely with the company on their creative and marketing strategy.”
AdAge reported that mcgarrybowen, an incumbent on the account since 2015, would aid in the transition, with the last work from mcgarrybowen airing some time in the first quarter of 2018. It was unclear, however, whether the assignment had been preceded by a review.
Sources with direct knowledge of the matter told AgencySpy that Badgers & Winters won the assignment following a review conducted by R3.
There are contradicting reports from sources as to whether the incumbent was part of that review.
A source close to the matter informed AgencySpy that “while no agency wants to walk away from an account,” most employees working on the account had already been reassigned and the agency was actively hiring, adding that JC Penney picked an excellent new partner in Badgers & Winters.
Mcgarrybowen picked up a series of new clients in 2017, including American Express, and is part of the Dentsu team that Subway consolidated its U.S. and Canadian accounts last month.
The agency’s work for JC Penney included the June, 2016 body positivity spot “Here I Am.”
-Challenge to Create New Flower Gift-
By Using The World’s First Memory and Scent Matching Technology.
One Flowershop Brand Hopes to Revitalize The Slumping Flower Market.
How can we show the spirit of the “Do it yourself” line, during the holidays? We applied emotional value to the products that are considered useful, but not engaging, during the celebrations. Powerful products we can achieve fantastic, sometimes magical, things with. Involving the Bosch team, we shed light on what the festive holidays are like for Rosa, an elderly lady, who lives alone in an abandoned village in the mountains above Lake Como.
A campaign promoting Grammarly software to improve your writing made the most recent Viral Video Chart, rubbing shoulders with Google and Adidas. As always, of course, the chart counts views that are “organic” — the kind of thing you think of when you say “viral” — and from paid ads, the true coin of the realm for most marketers’ online video campaigns.
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Tough guy Danny Trejo might be the only person on the planet who could convincingly (and charmingly) use a machete as a microphone while hosting an over-the-top game show and giving away “a shitload of donuts” from his famous Los Angeles shop. Trejo, who’s proven to be a winking good sport for brands in the…
Cindy Crawford will drink a Pepsi for the Super Bowl again. The supermodel has recreated her iconic 1992 Super Bowl ad with a new 30-second spot for the Big Game on Feb. 4 in Minneapolis. The new version, which will also star her son, Presley Gerber, kicks off yearlong a campaign about “Pepsi Generations” that…
Digital assistants are learning to activate a lot of things. They’re used to activating phones, lights, speakers, televisions and cars. Now, Google is taking a more playful route to promote its own Google Assistant this week in Las Vegas. At the Consumer Electronics Show, Google has supersized the way people interact with its artificial intelligence…
With just three and a half weeks to go before Super Bowl LII, NBC has nearly sold out of its inventory for the game. The network has “less than 10” in-game slots available, Dan Lovinger, evp ad sales, NBC Sports Group, told reporters today. The company is averaging “more than $5 million for a 30-second…
We sure are seeing some unusual themes in advertising in 2018. Ikea made the ad you pee on, and now Burger King is rolling out a spot set on death row. The commercial, by agency Buzzman, is from France, a country that abolished the death penalty many decades ago. (So, perhaps they can laugh about…
Depending who you ask, after one year on the job President Trump is either going down in flames or he’s totally on fire. So maybe Time’s new cover will please both Trump haters and lovers?
Inside the Jan. 22 issueon sale tomorrowTime’s POV on Trump, though, comes into sharp relief. The cover story, by Michael Duffy and Nancy Gibbs, is titled “The Unpresident: Why Donald Trump Will Never Change,” and pivots off of Michael Wolff’s best-seller “Fire and Fury: Inside the Trump White House.”
Following its win of BMW Mini’s creative account in the fall, Pereira and O’Dell has elevated co-executive creative director Rob Lambrechts to chief creative officer, while founder PJ Pereira steps into the newly created role of creative chairman. In his new position, Lambrechts will lead creative direction of the agency’s San Francisco headquarters, New York office and satellite office in Cincinnati.
Lambrechts is one of the agency’s founding employees and has worked with PJ Pereira since he hired him as a copywriter at AKQA 24 years ago. Pereira says Lambrechts has been a key figure in the agency’s growth and was instrumental to recent major account wins such as BMW’s Mini and Fifth Third bank.
“When I look back and think about all the things I’ve said about this industry, it’s hard for me to say what was really me or what was him,” Pereira says. “He’s very smart and strategic, and knows how to help people get their best work done. We’ve been very tight this entire journey and with our recent wins, he found his space and earned the right to be in this position. I am just creating more space for him to do his thing.”
It’s time for marketers to begin advertising their expensive Super Bowl ads.
A teaser made to run ahead of tonight’s Critics’ Choice Awards depicts critics reacting to M&M’s planned spot, which will mark the Mars chocolate brand’s return to the Super Bowl for the first time since 2014. Ads this year are going in the ballpark of $5 million for 30 seconds, up from $4.4 million (adjusted for inflation) four years ago.
The 30-second teaser relies on movie promotion elements. A small number of film critics from the Broadcast Television Journalists Association, which presents the Critics’ Choice Awards, previewed the M&Ms Super Bowl spot. In tonight’s teaser, four critics are seated in a theater as dramatic music plays.
Pepsi is trying to reclaim its pop culture mojo with a Super Bowl ad featuring celebrities that have backed the soda over the years, including Cindy Crawford, the brand said Thursday.
The 30-second spot, called “This Is the Pepsi,” will include a reference to Crawford’s iconic 1992 Pepsi Super Bowl ad, in which the supermodel appeared in jean shorts and a white tank top as two boys gawked. The remake is poised to be a little more G-rated: Her son, Presley Gerber, is slated to appear.
Pepsi did not release other creative details on the spot, including what other celebrities might appear. Stars that have appeared on behalf of the brand over the years include Beyonce, Madonna, Tina Turner, Nicki Minaj and Janelle Mone, and of course Michael Jackson. Justin Timberlake is performing at the Super Bowl halftime show sponsored by Pepsi, so his presence will undoubtedly be woven into the brand’s marketing.
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