Hasta La Creative!

YouTube is making it more difficult for video creators to join in its ads program so it can better control the platform for advertisers.

YouTube announced the new eligibility requirements for video makers in a blog post Tuesday, and they set a new bar for popularity a creator must achieve in order to show ads. YouTube, owned by Google, also changed the protocols for vetting Google Preferred videos, promising full human oversight of the program.

Google Preferred is a select ad program meant to serve ads to only the highest quality videos, but brands have found ads running alongside videos they find objectionable, falling short of the premium placement they were promised.

Continue reading at AdAge.com

-Amsterdam creative agency Etcetera grills everything in “#GrillTheWorst” campaign for Burger King (video above).

-Mother created a Super Bowl spot for Stella Artois featuring Matt Damon showing viewers how they can “Make Your Super Bowl Party Matter.”

-Skittles is only showing the “most exclusive Super Bowl ad ever” to one kid in California.

-Toyota will have two 60-second spots in Super Bowl LII.

-Erich & Kallman launched the first three spots of a 10-spot campaign for Astral Tequilla featuring Jonathan Goldsmith.

-Jack Morton created a “The Kodak Quarter” interactive experience for the brand at CES.

-Campaign explains “How radio’s revival will continue in 2018.”

Every year, the Consumer Electronic Show sets the agenda for the biggest trends and gadgets. Thousands of marketers descend into the desert to discuss the tech that consumers will soon get their hands on–and what it means for brands. As technology weaves more intricately into our daily lives and consumer adoption continues to grow, CES’s…

Paramount Network replaces the former home of “Baywatch” reruns with shows that have cinematic roots, like “Heathers” and “Yellowstone.”

Facebook’s announcement on Jan. 11th about its latest changes to its News Feed algorithm brought swift reaction from social media, agencies and others in the sector–and most of that reaction hasn’t been exactly positive. The social network announced in a Newsroom post by vice president of News Feed Adam Mosseri and in an accompanying Facebook…