Apparel brand Life Is Good pours on the power of positive thinking in an unusual stunt that harnesses happy thoughts–well, brainwave patterns, actually–to turn on a tap and fill a glass of water. Hey, people. Advertising might not be rocket science. But sometimes, it’s neuroscience. Or something. Anyway, the brand, renowned for its T-shirts emblazoned…
To get a whole bunch of people to change their habits and do the right thing, it helps to make the right thing sexy … or at least provide a sexy incentive. That’s the logic behind Adidas’ limited-edition EQT Support 93/Berlin shoe, the fruit of an unlikely partnership between the brand and the city’s public…
Toyota-owned luxury carmaker Lexus will return to the Super Bowl on Feb. 4, a company representative confirmed to Adweek. The spot will be tied to the release of Marvel Studios’ new superhero movie, Black Panther, which is slated to hit theaters on Feb. 16. The company said additional details will be revealed later. Last year,…
With the Winter Olympics just three weeks away, NBC has made a surprise-yet-familiar pick–Katie Couric–to co-host the opening ceremony in the wake of Matt Lauer’s departure from the network. The network also announced that the Feb. 9 opening ceremony in Pyeongchang, South Korea will be livestreamed for the first time, ahead of its time-delayed linear…
When two become one
PepsiCo is bringing its Mtn Dew and Doritos brands together in back-to-back Super Bowl spots, E.J. Schultz reports. The two 30-second ads, one promoting the lemon-lime flavored Mtn Dew Ice and the other for spicy Doritos Blaze, will star Morgan Freeman and Peter Dinklage, respectively. The approach appears to be a big-game first, although Pop Secret and Emerald Nuts shared a single weird ad in 2010 (“Awesomer”).
Watch the teaser for the PepsiCo spots here.
The New York Times stormed the most recent weekly Viral Video Chart with its “The Truth Has a Voice” campaign, which also ran on TV during the Global Globes. The effort, the latest iteration of the paper’s “The Truth Is Hard” campaign out of Droga5 New York, is pegged to Times reporting on sexual harassment that has spawned a movement.
As always, the view counts in the chart reflect both organic views, the sort of thing people envision when someone says “viral,” and paid views, in which videos appear as ads in other content.
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President Trump’s Fake News Awards, originally slated for Jan. 8, then rescheduled for today, may or may not actually be happeningyesterday, White House Press Secretary Sarah Huckabee Sanders, when pressed, had no details about what she called the “potential event”but John McCain and Samantha Bee are both braced for them.
In an op-ed that appears in today’s Washington Post, the senator from Arizona rails against Trump in advance of the maybe-stunt. Headlined “Mr. President, stop attacking the press,” the piece begins,
After leaving office, President Ronald Reagan created the Ronald Reagan Freedom Award to recognize individuals who have fought to spread liberty worldwide. Nancy Reagan continued the tradition after her husband’s death, and in 2008 she bestowed the honor on human rights icon Natan Sharansky, who credited Reagan’s strong defense of freedom for his own survival in Soviet gulags. Reagan recognized that as leader of the free world, his words carried enormous weight, and he used them to inspire the unprecedented spread of democracy around the world.
Esportivo chega ao país pela primeira vez em 50 anos de história
> LEIA MAIS: Mustang 2018: Ford lança série vídeos em redes sociais para promover lançamento no Brasil
No novo Cinemático, Carlos Merigo, Matheus Fiore, Jéssica Correa e Robson Bravo conversam sobre “Viva: A Vida é uma Festa”, nova animação da Pixar, e sobre “O Destino de uma Nação”, dirigido por Joe Wright. O papo sobre “Viva” começa em 3:50, sobre “O Destino de uma Nação” começa em 45:50. > OUÇA através do …
> LEIA MAIS: Cinemático – Viva; O Destino de uma Nação
Evento passa por Rio de Janeiro e Belo Horizonte com mais de 20 artistas de diversos países
> LEIA MAIS: Oi Futuro apresenta primeira Bienal de Arte Digital do Brasil
O mercado de automóveis segue percebendo o potencial financeiro por trás dos veículos movidos a eletricidade. A Ford anunciou neste domingo que planeja gastar 11 bilhões de dólares na produção de carros elétricos até 2022, lançando um total de dezesseis marcas movidas completamente pela tecnologia nos próximos cinco anos. O primeiro desses carros, segundo o …
> LEIA MAIS: Ford vai investir 11 bilhões de dólares em veículos elétricos
Crescimento é mais rápido que a adesão de tablets e smartphones
> LEIA MAIS: 40 milhões de americanos possuem assistente de voz em casa
A CNH-e terá o mesmo valor jurídico da versão impressa
> LEIA MAIS: CNH Digital passa a valer em todo o Brasil a partir de fevereiro
Marca mostra que “chegar pegando” não está liberado só porque é Carnaval
> LEIA MAIS: Skol reforça diferença entre xaveco e assédio em campanha para o Carnaval
Espaço interno high-tech pode ser controlado por voz, gestos e movimentos oculares
> LEIA MAIS: “Xmotion Concept”: Nissan apresenta revolucionário SUV compacto no Salão do Automóvel de Detroit
Todo músico profissional conhece o MIDI, interface que é uma espécie de cabo que conecta o teclado ao computador e permite todo tipo de modulação e edição em cima da música tocada no instrumento. Acrônimo de “Musical Instruments Digital Interface” (algo como “interface digital de instrumentos musicais” em português), a função inventada nos anos 80 …
> LEIA MAIS: Anel wireless faz você modular música com gestos de mão
Aguardando os memes que a ferramenta vai gerar
> LEIA MAIS: Nova funcionalidade do “Google Arts & Culture” compara o seu rosto com uma obra de arte
“Cosmos: Possible Words” retorna com com mesma equipe, incluindo Neil deGrasse Tyson
> LEIA MAIS: “Cosmos” vai voltar pra uma segunda temporada em 2019
“Will? Will? E? voce?, Will?”
> LEIA MAIS: Hasbro lança tabuleiro Ouija versão especial “Stranger Things”
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