Jan
18
Jan
18
Emirates: Upgrade Your Airline
Posted in: Uncategorized
Jan
18
Emirates: The Serenade Upgrade Trick
Posted in: Uncategorized
Jan
18
Emirates: The Special Occassion Upgrade Trick
Posted in: Uncategorized
Jan
18
Emirates: The Mind Games Upgrade Trick
Posted in: Uncategorized
Jan
18
Fox Searchlight: Battle of the Sexes
Posted in: Uncategorized
An alternate movie poster for the 2017 film Battle of the Sexes, starring Emma Stone and Steve Carell, based on the legendary tennis match between Billie Jean King and Bobby Riggs.
Jan
18
Beats by Dre: Women's Team Representing Nigeria
Posted in: Uncategorized
Jan
18
Nestl Debuts a New Type of Chocolate in KitKat-Crazed Japan, and It's Pink
Posted in: Uncategorized
Nestl will sweeten Japan’s Valentine’s Day with ruby-chocolate KitKats, choosing one of the world’s most candy-obsessed markets for the debut of the first new type of natural chocolate in more than 80 years.
Nestl struck a deal with Zurich-based Barry Callebaut, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet. The ruby chocolates go on sale at KitKat boutiques in Japan and South Korea as well as online beginning Thursday, ensuring chocolate lovers will have access to the treat before the Feb. 14 holiday.
While Japan has seen many colors and flavors for KitKats before — its penchant for eccentric flavors such as wasabi or Hokkaido melon has attracted both locals and tourists — this is the first time ruby chocolate is going on sale since Barry Callebaut announced the innovation in September.
Jan
18
Bill Hader to Star in Pringles' First Super Bowl Ad
Posted in: Uncategorized
Pringles — and “Saturday Night Live” star Bill Hader — are in the Super Bowl. The actor will appear in Pringles’ first big game commercial, which will highlight the idea of stacking various flavors of the potato crisps to concoct unique flavor combinations.
The 30-second ad from Grey New York is set to air during the second quarter of the game, Kellogg said Thursday. Rhys Thomas, who previously worked with Hader directing and producing shorts for “Saturday Night Live,” is directing the commercial.
The “flavor stacking” idea came together after staffers at Grey were munching on the potato crisps.
Jan
18
Bud Light’s King Gives the Worst Battle Speech Ever in the Latest ‘Dilly Dilly’ Ad
Posted in: UncategorizedEvery great king eventually gives a great wartime speech. Think of Henry V at Agincourt. Or William Wallace at Stirling Bridge. Or … the Bud Light king in Wieden + Kennedy’s “Dilly Dilly” campaign? Well, he tries. The Bud Light monarch isn’t quite as eloquent as his forebears, but to be fair, he does get…
Jan
18
Screenvision Media Announces Judges for First Hegarty ACE Awards
Posted in: UncategorizedScreenvision Media has revealed its lineup of jurors for its first annual Hegarty ACE (Advertising in Cinema Excellence) Awards–the winner of which, to be announced at the 2018 Cannes Lions festival, will receive $1 million in media consideration in Screenvision’s Front + Center cinema program, for any pro-bono work from June 2018 to June 2019….
Jan
18
Influencer Marketing AI Adoption and Technology Will See Big Changes in 2018
Posted in: UncategorizedPicture a future where machines make better decisions about influencer campaigns than even the savviest marketers. Software won’t just automate aspects of recruiting influencers and encouraging them to post content. It will learn about everything from exactly which types of influencers drive the most brand engagement to optimal ways of enticing influential customers to recommend…
Jan
18
We Spoke With Sophia the Robot to Find Out If She’s More Hype or Glimpse of the Future
Posted in: UncategorizedShe was by the wall, asleep, wearing a black sleeveless dress picked out by her personal stylist, who was busy applying a layer of makeup to her resting face. The room, deep in the Venetian Hotel in Las Vegas, was the antithesis of what Las Vegas stands for. There was no glitz or glamour. It…
Jan
18
These Cheeky Ads From Haiti Hope to Use Trump’s Words Against Him
Posted in: UncategorizedPresident Trump’s comments referring to certain nations, including Haiti, as “shitholes” provoked widespread anger and outrage. But one agency creative in the Caribbean nation is working on a more lighthearted response–raising money to run out-of-home and print ads in Washington, D.C., that aim to use Trump’s words against him to boost the image of Haiti….
Jan
18
3 Ways Voice AI Will Change the Way We Shop in 2018
Posted in: UncategorizedI’ve seen the rise of mobile and omnichannel retail from within the industry. Ten years ago, when I worked at Walmart.com, Amazon was becoming a powerhouse beyond books and Walmart was redesigning its delivery network in response to rising ecommerce sales. When I was at Apple in 2011, the company was redefining the concept of…
Jan
18
Snapchat Is Making App Install Ads More Targeted With Deep Links
Posted in: UncategorizedSnapchat’s ad-tech pipes are getting a little deeper. For advertisers that run ads that promote app installs (by prompting users to swipe on the screen to download an app), brands can now deep link their campaigns that prompt consumers to re-engage with specific features of the app. Used by various app marketers on platforms like…
Jan
18
United Airlines Salutes Winter Olympians, and Its Own Employees, as Superheroes in New Ads
Posted in: UncategorizedAir Raider. Arctic Angel. King Quad. Storm Tamer. Winged Wonder. These are some of the “superheroes” appearing in mcgarrbowen’s new United Airlines campaign ahead of the 2018 Winter Olympic and Paralympic Games in PyeongChang, South Korea, next month. We’re not talking about marvels (or even Marvels) who leap tall buildings in a single bound, spin…
Jan
18
GoDaddy Is Sitting Out Super Bowl LII
Posted in: UncategorizedGoDaddy, the online brand, which was a Big Game staple for years, is sitting out Super Bowl LII, although in another way the brand is returning to its roots. After skipping Super Bowl 50, GoDaddy turned to new agency Bullish for last year’s effort which kickstarted a yearlong campaign built around a character designed as…
Jan
18
Nestl Debuts a New Type of Chocolate in KitKat-Crazed Japan, and It's Pink
Posted in: Uncategorized
Nestl will sweeten Japan’s Valentine’s Day with ruby-chocolate KitKats, choosing one of the world’s most candy-obsessed markets for the debut of the first new type of natural chocolate in more than 80 years.
Nestl struck a deal with Zurich-based Barry Callebaut, the developer of ruby chocolate, giving it exclusive rights for six months to the breakthrough product with a pinkish hue and a natural berry flavor that’s sour yet sweet. The ruby chocolates go on sale at KitKat boutiques in Japan and South Korea as well as online beginning Thursday, ensuring chocolate lovers will have access to the treat before the Feb. 14 holiday.
While Japan has seen many colors and flavors for KitKats before — its penchant for eccentric flavors such as wasabi or Hokkaido melon has attracted both locals and tourists — this is the first time ruby chocolate is going on sale since Barry Callebaut announced the innovation in September.
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