Hasta La Creative!

Back in December, Denise Wong left her position as president of Project Worldwide experiential agency George P. Johnson (GPJ) for “another opportunity.”

Today, we learned that Wong has joined Imagine-owned agency Midnight Oil as president.

“Denise’s visionary leadership style and ability to create, motivate, and deploy cohesive and talented teams will further evolve Midnight Oil’s innovative offering” Imagine CEO John Hans, said in a statement. “We are thrilled that Denise is joining our leadership team to fuel inject the agency’s trajectory.”

Wong spent the past five years as president of GPJ, leading its nine offices in North America. Prior to joining GPJ she served in management positions for Grey Canada and MacLaren McCann.

“Creating experiences for brands to authentically connect with consumers where they live and play is essential in an increasingly cluttered landscape filled with cynical shoppers,” Wong added. “Having worked across the financial, automotive, consumer packaged goods, and technology sectors, I’m ready to bring my skills and best practices to Midnight Oil’s leading brands including Warner Bros. Pictures, Netflix, Activision and SoftBank Robotics.”

(TrendHunter.com) Within the past year pop-up experiences have revived beloved shows like Saved by the Bell and Sailor Moon while creating buzz about upcoming season’s of Riverdale and Stranger Things alike,…

GoDaddy won’t return to the Super Bowl this year. Instead, the company, which was once known for its risqu big game commercials, is reuniting with racecar driver Danica Patrick for her final races.

GoDaddy will sponsor Patrick in both the Daytona 500 and Indianapolis 500 and mark her next chapter as an entrepreneur and business owner. Patrick will retire from racing this year.

The decision to skip the Super Bowl comes as GoDaddy looks to create more long-lasting marketing opportunities, says Chief Marketing Officer Barb Rechterman.

Continue reading at AdAge.com

Facebook has placed a great deal of emphasis on Facebook Live and groups in recent months, and the newest feature it is testing combines the two. Vice president of product Fidji Simo announced in a Facebook post that the social network started testing a feature “with a handful of groups” Wednesday called Watch Party. Watch…

Pringles has released a short teaser to its first Big Game ad, revealing Trainwreck actor Bill Hader as the star. He’ll be showcasing “flavor stacking” in the Super Bowl LII 30-second spot on Feb. 4. “More people will see me in this than they have in the past three movies I’ve been in,” Hader jokingly…

Ever wonder why Taco Bell doesn’t sell fries? That question sets off Josh Duhamel on a epic quest in the brand’s new faux movie trailer for a thriller called Web of Fries, which looks like the perfect plane movie. The 90-second spot, from Deutsch, hits every thriller trope with aplomb, and making the big bad…

Mars, the confectionery, pet care and food conglomerate behind brands like M&M’s, Snickers, Orbit and Pedigree, is placing its global media business in review as it looks to consolidate all planning and buying duties, currently handled by three agencies, with one entity. Since 2014, WPP’s MediaCom has handled global media planning for Mars, with the…

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: NordicTrack promotes its X22i Incline Trainer, which includes access to human trainers streamed onto the treadmill’s video screen, as your “coach for the tough days.” A TaxSlayer customer says that the online tax-prep service is so simple she even got her grandfather using it. And Starbucks serves up another one of its arty, typographically-driven spots promoting its new Blonde Espresso.

Continue reading at AdAge.com