It’s jarring to see a water brand called Liquid Death. But what if it’s actually just right for the times–appealing to young people in the brand language they tend to like, but promoting a healthier product, which they also increasingly value? Mike Cessario, a West Coast agency creative, created Liquid Death last year as a…
“Is it going to look good in a selfie?” The answer to this question can make or break a modern brand. With good reason, too: the way a product is going to be discovered, shared, talked about and bought is today more important than the product itself. Modern beauty brands figured out that, as long…
A recent study from the University of Glasgow suggested each individual dog has his or her own unique taste in music. This was music to Spotify’s ears, and the streaming service has now partnered with an animal shelter in Germany to match owners and adoptable pets based on their song choices. The program, dreamed up…
Verizon will make an appearance in Super Bowl LII. The brand confirmed to Adweek that it will air an ad during the game, but didn’t provide any further details. Verizon last appeared in the Super Bowl in 2011, when it aired a 30-second spot featuring pitchman Paul Marcarelli and focused on Verizon’s claim as “America’s…
Analytics platform App Annie released its 2017 Retrospective, analyzing mobile application usage around the world. The report showed that globally, more than 2 billion people use at least one of the top five social apps each month, on average. In India specifically, over 71 billion hours were spent in the top five social apps on…
From the files of the Super Bowl Ad Archive. Previously: The Super Bowl’s 6 Most Disturbing Ads.
Celebrities slated to pitch products in Super Bowl LII ads range from movie stars like Matt Damon to models like Cindy Crawford.
But at least as often as Super Bowl commercials use celebrities, they help create new ones.
How are Levinsohn and the L.A. Times responding to the NPR report?
As the paper’s Meg James reported last night,
The insurance brand is targeting commuters at King’s Cross with their “Emergency plumber” campaign.
Com investimento, empresa se consolida como maior aplicativo de storytelling
> LEIA MAIS: Wattpad arrecada $51 milhões em avaliação e chama a atenção do mercado de entretenimento
“Estação de Entrega Silenciosa” será gerenciada inteiramente por associados surdos
> LEIA MAIS: Amazon cria espaço exclusivo para funcionários com deficiência auditiva
Feito para crianças, brinquedo chama atenção dos adultos
> LEIA MAIS: “Papier Machine”: brinquedo montável de papel recria sons diferenciados
-BBH London focuses on “Cooling Down” in a new spot for the Audi RS 4 (video above).
-Duplass Brothers agency Donut is expanding with a New York office led by Sarah Dale.
-Parkour Studio creative director Fabien Dodard is crowdfunding a OOH and print campaign for Haiti playing off Trump’s “shithole” comments.
-Digiday catches up with Bill Gross for its “Life After Advertising” series.
-Tether Seattle got a little weird for Bulletproof Coffee.
-JWT London creative director Jo Wallace lists “11 Reasons Your Thumb (and Mind) Need a Rest from the Endless Scroll.”
Infinity Ward is a developer of games like Call of Duty (CoD) that has been evolving more and more its quality, bringing happiness and euphoria to its players. On the other hand the various threats of a probable third world war is not a good thing for all of us. Even for lovers of video game wars.
Hobbyhorsing has been sweeping the Nordic nation in recent years, with thousands of enthusiasts making and selling horses and riding them at events inspired by real equestrian disciplines. To support the hobbyhorsing community, the Finnish Ministry for Foreign Affairs and ThisisFINLAND worked with leading Finnish fashion labels to add a whole new level to the craze – by creating a limited edition urban fashion collection. This short film kicks off the campaign that celebrates the courage and against-the-odds mentality of hobbyhorsing, designed under the banner of #BraveEnoughToRide.
We realized that beautiful scenery and landscapes can only attract so many viewers. So how could we make a webcam that everyone wanted to watch? After some digging we noticed there was a common trend with previous viral live streams—they were all pretty weird. Like a live stream of Shia Labeouf watching all of his movies, or a man live streaming his grass growing on his front lawn. It seemed the more strange and mundane a live stream sounded, the more shares it got.
In an effort to create a strange live webcam of our own, we created Donair Cam. A 24 hour live stream of donair meat. Not only was it weird and seemingly boring, Nova Scotians are crazy about donairs. The result? Loads of people watched it and shared it. Donair Cam was viewed in 159 Countries with a total watch time of 22 years and had earned over 47 million global impressions—all in the first week.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
