Jan
23
Jan
23
21st Century Fox Bid for Sky Is Provisionally Rejected by U.K. Regulator
Posted in: UncategorizedThe Competition and Markets Authority said the deal, announced in December 2016, was “not in the public interest” because of “media plurality concerns.”
Jan
23
L'Oreal UK's hijab-wearing model Amena steps down and apologises after discovery of anti-semitic tweets.
Posted in: Uncategorized
L’Oreal UK’s latest advert features “influencer” star Amena, along with other women across the UK. Amena wears a hijab, and her sole line in the advert is a comment on this; “Whether or not your hair is on display, it doesn’t affect how much you care about it.”
Jan
23
Watch: Disturbing Trump Ad Calls Dems 'Complicit' in Murders Committed by Illegal Immigrants
Posted in: Uncategorized
On Saturday, the Donald J. Trump for President channel on YouTube released a campaign ad called “Complicit” that throws a hearty serving of red meat to his base. Right from the start, the 30-second video is designed to shock viewers by showing courtroom footage of Luis Bracamontes, an illegal immigrant accused of killing two Sacramento-area sheriff’s deputies in 2014, saying “Only thing that I f*****g regret is that I f***** just killed two.” (That text also appears on screen.)
An announcer describes Bracamontes as “pure evil” and declares that “President Trump is right. Build the wall! Deport criminals. Stop illegal immigration now. Democrats who stand in our way will be complicit in every murder committed by illegal immigrants.” During the latter line, images of House Minority Leader Nancy Pelosi, Senate Minority Whip Dick Durbin and Senate Minority Leader Chuck Schumer appear on screen.
Alt-right site Breitbart, an enthusiastic supporter of Trump’s immigration policies, took note of something the Republican Speaker of the House had to say about the ad on Sunday: “Paul Ryan on Trump Ad Attacking Dems: ‘I Don’t Know If That’s Necessarily Productive’.”
Jan
23
Peer Pressure: Gen Z Shakes Up Influencer Ranks
Posted in: Uncategorized
Jenna Marbles, watch your back. Your 18.8 million YouTube subscribers may still be rapt, following your adventures as a young millennial. But the influencer world can be fickle. Behind you are a legion of Gen Z wannabes just itching to take your place.
Already, the biggest YouTube creators face being elbowed aside by “younger influencers who are shinier versions of them,” says Bing Chen, former head of creator development for YouTube and founder of Bingdom Studios, a content studio and strategic consultancy joint venture with MediaLink. As millennials get pushed aside by Gen Z influencers and their power gets diluted by numbers, Chen sees a shakeout coming in the influencer ecosystem.
“It’s not that influencers are dead,” he says. “But the heyday is close to over” because the amount of churn means current stars are likely to fade fast.
Jan
23
Looking for An 11-Year-Old Director? Call Adolescent
Posted in: Uncategorized
Ramaa Mosley directed her first commercial when she was 16 years old. It was for Naked Juice, before the brand was bought by Pepsico in 2007. Since then, Mosley began mentoring young directors and came to the concluson that the work they were doing was much more relevant to the youth market than anything adults could do.
That led to her epiphany: “What if these incredibly talented, prodigious teens were allowed to make the content that’s targeted at their age group?”
So in 2013 she founded Adolescent, a global creative studio dedicated to content made by youth for youth.
Jan
23
Teen Director Amelia Conway On How Gen Z is 'Hypersensitive to Bullshit'
Posted in: Uncategorized
A 14-year-old filmmaker who has already created more content than most people two or even three times her age, Amelia Conway has made short films, music videos and commercials for Toms shoes, the Beats Music app, Target, Nascar and American Girl. The high school sophomore has also held a TEDx Talk on how teens experience ageism and co-hosted a show on internet station “Little Radio” at the ripe age of 7. Is she what Generation Z is going to be like? Maybe so, she told us. Our conversation has been edited.
Illustration by Fionna Fernandes
How did you get into directing?
Jan
23
Naruhodo #114 – Por que pássaros não têm medo de altura?
Posted in: Uncategorized
Faz parte do senso comum: gatos ficam presos em árvores porque têm medo de descer. Muitos humanos também ficam apavorados em lugares altos. Mas e os pássaros? Porque eles não temem a altura? É só porque podem voar? Saiba no papo entre o leigo curioso, Ken Fujioka, e o cientista PhD, Altay de Souza. OUÇA (27min …
> LEIA MAIS: Naruhodo #114 – Por que pássaros não têm medo de altura?
Jan
23
M&M’s Put Danny DeVito in a Pool of Chocolate to Tease Its 30-Second Super Bowl Spot
Posted in: UncategorizedDanny DeVito will star in M&M’s 30-second Super Bowl spot. The brand revealed its Big Game ad star with a 15-second and a six-second teaser in which DeVito is seen nearly submerged in what looks like a chocolate pool. M&M’s is returning to the game after three years away. BBDO in New York is behind…
Jan
23
Miller Lite Passes Budweiser in Sales as All Big Beers Decline
Posted in: Uncategorized
The King of Beers keeps falling farther off the throne. Budweiser was passed by Miller Lite as the nation’s third-best selling beer, according to newly released 2017 year-end sales figures from Beer Marketer’s Insights. Bud Light still has a strong grip on the top spot, followed by Coors Light.
But the competition among America’s top brews has devolved into a contest of who can fall the slowest, rather than actually grow, as craft beers and spirits continue to give big brands problems. At the same time, Michelob Ultra and Modelo Especial have surged, while Corona continues to make steady gains.
Bud’s fall to fourth continues a long-running slump since the so-called King of Beers peaked in the late 1980s. It lost its second-place spot in 2011 to Coors Light.
Jan
23
Danny DeVito Lolls in a Pool of Chocolate in M&M'S Super Bowl Teaser
Posted in: Uncategorized
All your #trollfoot dreams are about to come true: A chocolate-splashed Danny DeVito will star in M&M’s Super Bowl spot.
The actor appears in a teaser released Monday night for the brands big-game ad lolling in a pool of the melted stuff. The spot is dripping in chocolatey historical significance: For many years, M&M’s commercials ended with the red M&M rising up through a pool of liquid chocolate. This time, DeVito takes the place of the red M&M to messy effect.
The 30-second Super Bowl spot will also feature a guest appearance by YouTube star, actor and singer Todrick Hall.
Jan
23
Orbitz Appoints Havas Chicago as Creative AOR
Posted in: Uncategorized
Expedia-owned online travel brand Orbitz selected Havas Chicago as its creative agency of record, following a review which included over ten agencies. Havas will be tasked with creative, digital and social responsibilities.
Orbitzand more than $15 million in the first six months of 2017, according to Kantar Media.
“Beyond the extensive capabilities Havas Chicago brings to the table, they demonstrated a clear understanding of our needs and positioning in a cluttered industry,” Orbitz brand marketing director Carey Malloy said in a statement. “It was like a first date, where both sides just clicked. Havas Chicago delivered on values, transparency and energy that are all similar in our brand philosophy.”
“Cultural relevance isn’t something you can fake,” added Havas Chicago president and chief client officer Tatia Torrey. “Our approach is deeply rooted in contemporary culture which allows us to be the best partner to brands like Orbitz – a brand that is looking to re-energize its connection with travel consumers. We consistently remain at the forefront of trends, making culture rather than borrowing from it, and we look forward to bringing this value to Orbitz.”
Jan
23
White Castle Consolidates Creative with Merkley+Partners
Posted in: Uncategorized
The country’s oldest burger chain has consolidated its creative account with Merkley+Partners.
White Castle selected Merkley+Partners as its new creative agency of record without a review after assigning the retail portion of its creative account to the agency last July. Resource/Ammirati formerly handled the fast food portion of the account, after being selected as agency of record following the brand’s last review in 2014, replacing Zimmerman Advertising. Crossmedia New York continues to handle media buying and planning for White Castle.
White Castle spent around $7.8 million on measured media in 2016 and $7.6 million in the first six months of 2016, according to Kantar Media.
“Certainly, there are efficiencies by consolidating our business with one agency. However, having worked with Merkley for some time now, what really excites us are the ideas and energy we know they will bring to our communications with our consumers, also known as ‘Craver Nation’,” White Castle CMO Kim Bartley said in a statement.
“Expanding our relationship with White Castle satisfies a craving we’ve had for some time now,” added White Castle CEO Alex Gellert. “It makes us very proud to be awarded additional assignments from clients that you already know, respect and really enjoy working with.”
Jan
23
Monday Odds and Ends
Posted in: Uncategorized-Y&R London teamed up with Nexus Studios for an animated “The Fearless Are Here” campaign to promote BBC Sport’s coverage of the 2018 Winter Olympics (vide above).
-Dish Network launched a creative review.
–Tim Maleeny rejoined Havas as chief strategy officer for North America.
-Hyundai teased its Super Bowl spot during the AFC and NFC Championship games yesterday.
-Bacardi is acquiring Patrón for over $5 billion.
-Adobe executive creative director Steve Gustavson explains why “Design is never done.”
-Mother London is hosting an exhibition of its non-commercial work over the past 21 years.
Jan
23
Startup in 24 hours – 2017
Posted in: Uncategorized
We all have that idea that wanders around our head. You know, the one that solves that one pet peeve you have? Often, an idea ends up forgotten as there is so much going on in our daily lives. But what if you had the manpower and time to actually bring that idea to life? This is exactly what Startup in 24 hours is for. We gathered a bunch of enthusiastic people to work on equally cool ideas for 24 hours straight.
Jan
23
ABCmouse: Future Teacher
Posted in: Uncategorized
The ?inspiring and endearing ?campaign? ?showcases how the very earliest learning experiences—like learning the first letter of the alphabet—can transform children’s educational and life trajectories, opening up endless possibilities. ?It also showcases how ABCmouse can help spark a lifelong love of and confidence in learning?.? The “From A to Infinity” campaign will initially include four separate 0:60 spots that showcase the connection between early learning and different professions—?”?The Anthem,?”? ?”?Future Teacher,?”? ?”?Future Marine Biologist,?”? and ?”Future Astronomer?”?—across national broadcast and cable TV, as well as on various web, social and digital media channels. Additional spots featuring other professions will broaden and deepen the campaign in the future.
Jan
23
ABCmouse: Future Marine Biologist
Posted in: Uncategorized
The ?inspiring and endearing ?campaign? ?showcases how the very earliest learning experiences—like learning the first letter of the alphabet—can transform children’s educational and life trajectories, opening up endless possibilities. ?It also showcases how ABCmouse can help spark a lifelong love of and confidence in learning?.? The “From A to Infinity” campaign will initially include four separate 0:60 spots that showcase the connection between early learning and different professions—?”?The Anthem,?”? ?”?Future Teacher,?”? ?”?Future Marine Biologist,?”? and ?”Future Astronomer?”?—across national broadcast and cable TV, as well as on various web, social and digital media channels. Additional spots featuring other professions will broaden and deepen the campaign in the future.
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