Hasta La Creative!

As part of its plan to spend more than $1 billion on original programming, it strikes a deal with the Oscar-winning writer and director.

If you’ve shopped online you know that whatever you boughtsay, flowers or a ceiling fanis likely to follow you all over the web. It’s as if marketers think you’re starting a collection.

While Google’s Mute This Ad program was insituted in 2012 to address thisproviding users the ability to control the ads they see and signal which ads aren’t interesting to themit was applicable only on invidividual devices. On Thursday, however, Google announced an update: Mute This Ad will now allow users to keep ads from following them across all devices.

Google is also expanding Mute This Ad to work inside apps and websites that partner with Google through DoubleClick (which is nearly every publisher on the planet).

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Snapchat may be trying to revamp its app to entice new users, but advertisers aren’t buying it. On Tuesday, Snapchat said it planned to add a button called Stories Everywhere that will allow users to share Stories–its strings of user-generated content–to Facebook, Twitter, email and text messages from within the app. The feature will be…

Febreze is back in the Super Bowl with another bathroom-themed spot created by Grey New York. Last year, the brand’s first year in the Super Bowl, Febreze focused on how football fans could avoid a potentially smelly situation in the bathroom during halftime. This year, the brand created Dave–a man who can use the bathroom…

Toyota-owned Lexus dropped an extended version of its action-packed Super Bowl LII ad, “Long Live the King,” today, showcasing both the 2018 Lexus LS 500 and the upcoming Marvel Studios superhero film, Black Panther, set to hit theaters on Feb. 16. In it, we see King T’Challa (the Black Panther, aka actor Chadwick Boseman) kicking…

Adidas Originals boldly celebrates the creative spirit and its ability to break through demoralizing cycles of complacency in a dazzling new brand video. Developed by Johannes Leonardo, the 90-second spot resonates with thrilling sights and sounds, and packs plenty of star power. Just don’t expect a big finish. That’s because the spot, both inspired and…

For those who enjoy wagering on pro football, one of the high points of any NBC game is when veteran sportscaster Al Michaels drops a not-entirely-surreptitious nod to gambling into his play-by-play patter. If a garbage-time chip-shot field goal nudges the combined score of an otherwise meaningless game north of Vegas’s set line, count on Michaels to slip in a jocular remark about how “overwhelming” the kick was.

As the only active network broadcaster who acknowledges that an awful lot of people seem to enjoy wagering on NFL games, it only stands to reason that Michaels should be the subject of a number of Super Bowl prop bets. (For the uninitiated, a prop bet is a novelty wager placed on highly specific and often trivial outcomes.) The online sportsbook BetDSI posted a rather comprehensive list of props for Super Bowl LII, which Michaels and his booth mate Cris Collinsworth will call on Feb. 4.

Five of the BetDSI props have to do with the likelihood of Michaels uttering one of a series of words that are, in some circles, freighted with a certain degree of significance. Degenerates and discerning gamblers alike may place their bets on whether Michaels at any point during the NBC broadcast will say “underdog” or “odds”; less likely props invite fans to speculate on the plausibility of hearing him chime in with “point spread” or “sportsbook.” To give you a sense of how much of no-brainer it is to expect Michaels to say “underdog” at least once during the game, if you go with “yes” on that score, you’ll have to bet $1,000 to win $100.

Continue reading at AdAge.com

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-Sid Lee’s new work for the Canadian Olympic Team positions athletes as superheroes.

-Infamous London charity the Presidents Club will be closing down entirely after FT ran an expose and WPP distanced itself from the organization.  But these sorts of events still happen all over Europe.

-In an AdAge op-ed, Mark Wnek of New Breed Talent Army concludes that being an asshole boss just isn’t worth it.

-And here’s an obit of late CD Peter Mayle, author of “Up the Agency,” who died last week at 78.

-Should we collectively retire the “David Ogilvy” character? Yes. Or no.

-Twitter is developing a “Snapchat-style feature” that will encourage users to share video. But who watches video on Twitter?

-On that note, Deutsch and other agencies tell Adweek that Snapchat’s new tools that allow users to share content on other platforms (like, say, Twitter) will not lead them to spend more.

-YouTube influencers won’t save us, either. Casey Neistat and CNN are breaking up after just over a year.