Vince McMahon Wants to Reimagine Pro Football With the New XFL

WWE chairman and CEO Vince McMahon is stunning the sports media world by giving professional football a second try. Less than a week after making an appearance on the 25th anniversary broadcast of WWE Monday Night Raw, McMahon announced the creation of the new XFL. XFL is a previously defunct American professional football league that…

Drumroll Opens New York Office, Acquires 2mrw and Names John McGarry Chief Growth Officer

Austin, Texas-based “engagement agency” Drumroll is growing.

This week, Drumroll announced the acquisition of 2mrw, a small New York-based branded content marketing shop. 2mrw co-founder and CEO, John McGarry (you may have heard of his father, mcgarrybowen co-founder John P. McGarry) will become Drumroll’s chief growth officer and lead its New York City office. McGarry will be tasked with leading East Coast activities as well as agency growth and expansion.

Before co-founding 2mrw in 2014, McGarry founded and built up mcgarrybowen’s  digital practice as partner, chief digital officer, working with clients including Verizon, Kraft, Reebok, United Airlines, Century 21, Marriott International, Chevron, Dr. Pepper Snapple Group, Century 21, Sears, Sharp, Purina and Crayola. This growth grew the practice from infancy to over 300  Earlier in his career he served as managing director, vice president, client service at T3, where he worked with Drumroll co-founder, CEO and CCO Kirk Drummond.

“We’re excited to kick off the new year with an expansion of both leadership and our national footprint. John’s experience is a perfect complement to our engagement philosophy and focus on creating amazing brand moments that break through the noise,” Drummond said in a statement. “Having worked with John before, I’ve seen firsthand his ability to work collaboratively with clients and teams to create new opportunities to reach and inspire audiences into action.”

“I am thrilled to join Drumroll and help continue the momentum of architecting powerful brand experiences that take advantage of today’s media landscape,” McGarry added. “They are an incredibly talented group with a unique perspective and ability.”

Patrick Coffee contributed to this story.

Water For People: Clean Sheets Clean Water

Video of Clean Sheets Clean Water final

The Racist Keyboard

THE RACIST KEYBOARD demonstrates the effects of racism in a simplistic manner. This special-build keyboard stands as a symbol against the menace of racism. Launched by World’s Fastest Pianist, it is an attempt at creating a world free of racism by instilling right values in our children.

Video of The Racist Keyboard. Racism = No Harmony

Olfa: Sharpness, 1

Olfa Print Ad - Sharpness, 1

Olfa: Sharpness, 2

Olfa Print Ad - Sharpness, 2

Olfa: Sharpness, 3

Olfa Print Ad - Sharpness, 3

Olfa: Sharpness, 4

Olfa Print Ad - Sharpness, 4

Alfa: Earth

Alfa Print Ad - Earth

People need to start saving energy for a better future!

Alfa Led candle bulb consumes only 5 watts of electricity and yet provides an equivalent of 25 watts! It’s now time for people to start saving energy by using led bulbs instead of traditional ones.

We wanted to create a campaign that shows that these bulbs are the future. And what says future more than a baby…or even the creation of one! So we designed two visuals that show the light bulbs looking like sperms. In one visual a white bulb is flying to earth, and in another a yellow bulb is flying to mars, highlighting that they have white and yellow led bulbs! With the line that says: For a better tomorrow

Alfa: Mars

Alfa Print Ad - Mars

People need to start saving energy for a better future!

Alfa Led candle bulb consumes only 5 watts of electricity and yet provides an equivalent of 25 watts! It’s now time for people to start saving energy by using led bulbs instead of traditional ones.

We wanted to create a campaign that shows that these bulbs are the future. And what says future more than a baby…or even the creation of one! So we designed two visuals that show the light bulbs looking like sperms. In one visual a white bulb is flying to earth, and in another a yellow bulb is flying to mars, highlighting that they have white and yellow led bulbs! With the line that says: For a better tomorrow

DigitasLBi's Internal Docuseries' Unexpected Bonus: New Talent


So far, Digitas has two episodes set to go for 2018, including Facada’s. The other tells the story of Jenny Awasano, group creative director and animal rescuer from DigitasLBi New York.

Jacobson says the agency is always identifying new subjects for the series and is currently looking over some candidates, such as a hula dancer in San Francisco and a fancy cake baker in Chicago. Sometimes the Digitas “In the Wild” team discovers an employee’s talent on its own, and other times staffers share their “secret” skills.

The videos are like a “little window or portal” into the agency, says Jacobson. “These are the people you’re spending the majority of your time with in most cases. And diversity in all areas is really important because the more diverse talent and unique backgrounds you have helps create richer experiences for everyone.”

Continue reading at AdAge.com

Juxtaposed Cliffside Homes – 'Klein House' Pushes Up Against a Natural Rock Face (GALLERY)

(TrendHunter.com) As if challenging nature itself, Klein House, a home in the eastern suburbs of Sydney, is pushed right up to the edge of a natural rock face. Considering the difficulty that such a property posed…

Brawny: Gini Fellows – Ironwoman

Video of Gini Fellows – Ironwoman [Full] | Stay Giant

Travel Alberta: READY

Video of READY | Travel Alberta

Travel Alberta: Ready to Winter

Video of Ready to Winter | Alberta, Canada

The Family Coppola: The Red Stain

Video of THE RED STAIN (La Macchia Rossa) – A short film by Francis Ford Coppola Winery

The IAB Offers Guidance to Publishers and Marketers Considering Partnering With Influencers

The Interactive Advertising Bureau’s social media, native and content committee has produced an in-depth guide for publishers considering new influencer marketing options as part of their branded advertising packages and for marketers and their agencies trying to figure out how to best leverage influencer marketing programs. Publishers are turning to influencer marketing to reach consumers…

Instagram: Here’s How to Add a GIF to a Story Post

Instagram recently introduced the ability for users to add GIFs to their Stories posts, in the same way that they would add normal stickers. Powered by Giphy, this feature allows users to browse trending GIFs or search for GIFs manually. Our guide will show you how to add GIFs to your own posts. Note: These…

Groupon Releases Full Super Bowl Ad Featuring Tiffany Haddish

Groupon released its full 30-second Super Bowl LII ad featuring Girls Trip actor and comedian Tiffany Haddish from the brand’s agency of record, O’Keefe Reinhard & Paul. In the spot, Haddish walks down a street promoting Groupon and its support of local business. The ad then shifts gears, flashing to a scene depicting two football…

As Super Bowl LII Approaches, Twitter Reflects on the NFL Season

Loved, hated, respected, but definitely not ignored: New England Patriots quarterback Tom Brady was the most mentioned National Football League player during the 2017 season, at more than 3 million mentions. The Patriots will take on the Philadelphia Eagles in Super Bowl LII Feb. 4, and despite suffering a season-ending injury Dec. 10, Eagles quarterback…