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Make-A-Wish: Dolphin

Make-A-Wish Print Ad - Dolphin

Make-A-Wish is not a last wish — it’s a lasting wish. For many kids, Make-A-Wish is a turning point in their recovery. Meeting a princess or a sports hero, those experiences turn into hope. And hope has benefits that are as positive as any medicine can be.

Make-A-Wish: Fairy

Make-A-Wish Print Ad - Fairy

Make-A-Wish is not a last wish — it’s a lasting wish. For many kids, Make-A-Wish is a turning point in their recovery. Meeting a princess or a sports hero, those experiences turn into hope. And hope has benefits that are as positive as any medicine can be.

Make-A-Wish: Princess

Make-A-Wish Print Ad - Princess

Make-A-Wish is not a last wish — it’s a lasting wish. For many kids, Make-A-Wish is a turning point in their recovery. Meeting a princess or a sports hero, those experiences turn into hope. And hope has benefits that are as positive as any medicine can be.

Scientific Smartphone Cases – The 'iMICROSCOPE' Smartphone Case Offers 300x Magnification

(TrendHunter.com) The ‘iMICROSCOPE’ smartphone case comes as a scientific piece of equipment for avid science enthusiasts to utilize when looking to take a closer look with their device. Capable of…

Reese Witherspoon’s Second Act: Big-Time Producer

From Oscar-winning actress to Emmy-winning producer: After taking charge of her career, she makes deals with HBO and Apple.

Rugged Adventure Coolers – The Otterbox Trooper is Designed to Keep Things Cold and Stay Durable (GALLERY)

(TrendHunter.com) Soft coolers are versatile products for any outdoor adventure, but the Otterbox Trooper is combining this versatility with portability and rugged design. Whether camping with friends, setting out on…

Salvaged Lakeside Cottages – 'Casa Pollo' is Made from Recycled Wood and Metal (GALLERY)

(TrendHunter.com) At first glance, Casa Pollo looks more like a rundown barn left to the caprices of dereliction, but upon closer inspection, the cottage is so much more. Though it does indeed make use of rusted,…

Weather-Resistant Prayer Mats – The 'Pocket Sejadah' Enables Prayer Wherever You Find Yourself (GALLERY)

(TrendHunter.com) The ‘Pocket Sejadah’ has been created as a portable prayer mat that will provide users with the ability to practice their daily rituals wherever they might find themselves. Created for…

‘We Shall Overcome’ Is Put in Public Domain in a Copyright Settlement

A case in federal court was set to go to trial next month but a settlement reached on Friday makes the civil rights anthem freely available.

Friday Odds and Ends

-TBWANEBOKO launched this “Through the eyes of a refugee” spot for Amnesty International.

Karen Costello became the first female chief creative officer in the 53-year history of The Martin Agency.

-Anomaly says it is “taking a breather” after leading global creative for Beats. Multiple parties tell us that Apple will be bringing more of that work in-house.

Ria Faust, former senior marketing director at Ross Stores, joined San Francisco’s SocioFabrica as account director.

-JWT named two new CEOs in Latin America.

The Flight School Studio hired concept artist Ruby Wang, who formerly worked on projects for clients like Dell and Chevy.

-Welcome to Indonesia M&C Saatchi, aka “the world’s largest and fastest growing advertising agency network.

-And for a Friday laugh, read 8 Traits to Seek When Hiring a New Agency, written by “Forbes Agency Council” (?)

Ad Lib: Capitol Music Group's Brian Nolan on Music, Migos and Marketing


Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!

Brian Nolan has a music fan’s dream job.

As the senior VP of Capitol Records’ in-house division focused on brand partnerships and licensing, Nolan is tasked with bringing new or under-exposed music to potentially huge audiences.

Continue reading at AdAge.com

Shutterstock revela as tendências visuais para 2018

Empresa analisou mais de 170 milhões de buscas em imagens, vídeos e músicas

> LEIA MAIS: Shutterstock revela as tendências visuais para 2018

Warner encontra diretor para sequência de “O Iluminado”

Com o sucesso estrondoso da primeira parte da adaptação de “It – A Coisa” para os cinemas, a Warner Bros. – bem como grande parte do mercado, muito provavelmente – está de olho agora em novas obras de Stephen King que tenham o potencial lucrativo tão grande quanto a história do palhaço Pennywise. E a …

> LEIA MAIS: Warner encontra diretor para sequência de “O Iluminado”

Franceses brigam (literalmente) por Nutella com 70% de desconto

O episódio já está sendo chamado de “A Guerra da Nutella”

> LEIA MAIS: Franceses brigam (literalmente) por Nutella com 70% de desconto

Google testa ferramenta de notícias e interesses locais

Um relatório do Slate mostra que o Google está testando um novo app chamado Bulletin. A função da ferramenta é permitir que os usuários compartilhem notícias e interesses locais, como eventos na cidade, jogos, acidentes, fechamentos de ruas, etc. O app está em fase de teste em alguns lugares dos Estados Unidos, como Nashville e Oakland. …

> LEIA MAIS: Google testa ferramenta de notícias e interesses locais

Domino’s Names The Community as U.S. Hispanic AOR

Domino’s has appointed The Community as its U.S. Hispanic agency of record, following a review.

The Community will be tasked with creating campaigns encompassing traditional, social, digital, and mobile advertising for the U.S. Hispanic market. Its first work is expected to launch in mid-2018.

We sought a collaborative creative partner that would help us continue to elevate our brand with the influential Hispanic community,” Domino’s vice president, advertising Karen Kaiser said in a statement. “The Community’s combination of strategic thinking, creative bravery, and passion for our brand is what differentiated them from other agencies.”

“Domino’s is not only a class leading brand but also a company that truly sees and understands the importance of the Hispanic consumer,” The Community president Luis Montero added. “Our mission is to leverage our progressive multicultural approach to help Domino’s become the dominant No. 1 pizza brand in every Hispanic neighborhood and we couldn’t be more excited about our collaboration.”

We Hear: Expedia Splits with 180LA After 6 Years in Global Consolidation Move

180LA has lost the Expedia account after almost 6 years, according to several parties familiar with the agency’s business.

Recent reports are in keeping with this claim: just over a week ago, news broke that the travel company had consolidated all five of its global accounts with Saatchi & Saatchi after a three month review that our sources claim ended in early January. Those reports do not mention 180LA but do note that Team One will be working on “creative development, brand strategy and execution” in Los Angeles.

It would seem, given the timeline, that 180LA lasted until the final round of the review. But that’s not clear from the official statements.

In early 2012, 180LA beat out GS&P and Creature for the account, which had been with The Martin Agency for three years. It went on to create a wide range of work from the debut UGC campaign “Find Yours” to a VR project with St. Jude’s Hospital and the interactive “Visit Britain,” which won Gold and Bronze Lions at Cannes last year.

Expedia x The Only Place [Case Study] from FLO. on Vimeo.

We have reached out to both 180LA and Expedia this week. The former deferred to the client and the latter has yet to provide a statement.

Recent spending totals for Expedia are not available at this time. The company has long maintained its own in-house agency, Expedia Media Solutions, that offers services to third party brands and stretches across all associated properties like Hotels.com, Orbitz and Travelocity.

Ad Lib: Capitol Music Group's Brian Nolan on Music, Migos and Marketing


Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play and iHeartRadio too. This is our RSS feed. Tell a friend!

Brian Nolan has a music fan’s dream job.

Continue reading at AdAge.com

Amazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super Bowl Teaser

Amazon will be in the Big Game. The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter. The teaser imagines what would happen if Amazon’s Alexa lost her voice. CEO Jeff Bezos has a starring role in the ad. Creative shop…